（一）

战略规划与经营目标达成

深度落地施诺德 2.0 全球推广战略，结合亚太、非洲、南美洲、澳洲等重点区域市场特性，制定全球长期发展战略与区域短期经营计划，明确 “全球示范+客户拓展+品牌推广” 三维路径。分解全球年度经营目标（销量、营收、市场份额），统筹国际事业部与各区域团队执行，确保达成“全球20+国家覆盖”的第一阶段战略目标；

重点考核指标：经营目标达成率、区域市场份额增长率、战略落地进度

(1) Strategic Planning & Business Objective Achievement

Fully implement Synergie 2.0 Global Promotion Strategy. In light of market characteristics in key regions including Asia-Pacific, Africa, South America and Australia, formulate long-term global development strategies and short-term regional business plans, following the three-dimensional pathway of global demonstration, customer acquisition and brand building.

Break down annual global business targets (sales volume, revenue, market share). Oversee execution by the International Business Division and regional teams to deliver Phase-One strategic goal of business presence in 20+ countries worldwide.

Key Performance Indicators: Business target achievement rate, regional market-share growth rate, strategy implementation progress.

（二）

品牌建设与价值传播

锚定“全球农业增效技术创领者”定位，主导施诺德增效技术 2.0全球品牌推广，统筹国际展会参展（日本农业博览会、马来西亚国际农业科技展等）、中德农业高质量发展发布会等重大事件策划，联动联合国粮农组织（FAO）、世界生态农业合作组织等国际机构开展“科技出圈” 传播，打造“增效即施诺德”的全球心智认知；

建立全球品牌效果评估体系，跟踪各区域品牌关注度数据（媒体曝光量、线上搜索量、行业口碑评分等），根据区域市场反馈动态优化品牌策略，维护全球品牌形象一致性与高端性；

重点考核指标：全球品牌曝光量增长率、区域品牌认知度、行业口碑评分

(2) Brand Building & Value Communication

Anchor the brand positioning as Global Pioneer in Agricultural Efficiency-enhancing Technology. Lead global brand promotion for Synergie Efficiency-enhancing Technology 2.0. Oversee participation in international exhibitions (e.g. Japan Agriculture Expo, Malaysia International Agri-Tech Show) and planning of signature events such as China-Germany High-Quality Agricultural Development Conference. Cooperate with international bodies including FAO (Food and Agriculture Organization of the United Nations) and World Ecological Agriculture Cooperation Organization for global technology-focused communication, and build global brand mindshare of “Synergie stands for agricultural efficiency enhancement”.

Establish a global brand-effect evaluation system. Track regional brand-awareness metrics including media exposure, online search volume and industry reputation score. Optimize branding strategies dynamically based on market feedback, and maintain consistent, premium global brand identity.

Key Performance Indicators: Year-on-year growth of global brand exposure, regional brand awareness, industry reputation score.

（三）

销售体系搭建与市场拓展

搭建全球化销售网络，重点开拓印尼、巴西、马来西亚、肯尼亚、日本、西班牙、荷兰、罗马、德国等目标市场，与全球前五十肥料生产企业建立联系，并与其中二十家进行深度合作。统筹海外示范田建设（覆盖水稻、榴莲、小麦等作物），推动施诺德技术赋能行业；

重点考核指标：销量增长率、新客户开发数量、重点客户复购率、跨境供应链流转效率

(3) Sales-System Establishment & Market Expansion

Build a global sales network. Prioritize target markets including Indonesia, Brazil, Malaysia, Kenya, Japan, Spain, the Netherlands, Rome and Germany. Establish connections with the world’s top 50 fertilizer manufacturers and secure deep-level partnerships with 20 of them. Oversee overseas demonstration-field construction covering crops such as rice, durian and wheat, and empower the industry with Synergie technologies.

Key Performance Indicators: Sales-volume growth rate, number of new-client acquisitions, repeat-purchase rate of key accounts, cross-border supply-chain operational efficiency.

（四）

技术转化与国际合作交流

联动德国波恩大学、慕尼黑工业大学（TUM）、荷兰瓦赫宁根大学等科研机构，推动增效技术 2.0 的研发迭代与全球本土化适配，主导养分防漏、植物疫苗、菌群激活等核心技术的产品转化。牵头国际专利申报与学术论文发表，共建海外实验室与教学农场试验田，推动“科研机构+企业+国际组织”全球增效生态落地；

重点考核指标：技术转化落地数量、国际合作项目数量、技术标准参与度

(4) Technology Transfer & International Cooperation

Partner with research institutions including University of Bonn (Germany), Technical University of Munich (TUM) and Wageningen University (Netherlands). Drive R&D iteration and local adaptation of Efficiency-enhancing Technology 2.0 worldwide. Lead product commercialization of core technologies: nutrient loss prevention, plant vaccine and microbiome activation.

Take charge of international patent filings and academic publications. Co-develop overseas laboratories and demonstration farms, and foster a global agricultural-efficiency ecosystem integrating research institutes, enterprises and international organizations.

Key Performance Indicators: Number of successfully transferred technologies, quantity of international-cooperation projects, participation level in technical-standard setting.

（五）

合规运营与风险管理

建立覆盖全球主要区域的合规运营体系，确保业务符合当地农业政策、环保标准及跨境贸易规则。制定技术争议、市场波动等风险应急预案，统筹全球预算分配与资源调度，保障现金流安全与运营稳健；

重点考核指标：合规事件发生率、风险预案落地有效性、全球运营安全稳定性

(5) Compliance Operation & Risk Management

Set up a compliance system covering major global regions to ensure full alignment with local agricultural policies, environmental-protection standards and cross-border trade regulations. Develop contingency plans for risks such as technical disputes and market volatility. Allocate global budgets and deploy resources to secure healthy cash flow and stable business performance.

Key Performance Indicators: Incidence of compliance violations, effectiveness of risk-response plans, stability of global operations.

（六）

团队建设与跨文化管理

搭建并管理全球跨区域团队，统筹“队伍搭建、媒体传播、全球展会、实验室创建” 等核心工作的人力配置。推进跨文化人才梯队建设，组织海外游学培训，强化团队对全球推广标准、技术话术的执行一致性，打造协同高效的全球化作战团队；

重点考核指标：团队稳定性、跨区域协作效率、人才梯队建设完成率

(6) Team Building & Cross-cultural Management

Build and manage cross-border global teams. Allocate manpower for core work streams: team recruitment, media communication, international exhibitions and laboratory setup. Develop cross-cultural talent pipelines; organize overseas training programs. Ensure consistent global implementation standards and technical messaging across teams, and build a high-performing global workforce.

Key Performance Indicators: Team retention rate, cross-regional collaboration efficiency, completion rate of talent-pipeline development.