岗位职责

1. 
   

   品牌策略落地

   
   
   
   
   
   • 根据金正大集团及 Synergie 品牌定位，制定年度品牌传播计划、产品推广节奏和预算执行方案。
   
   
   • 围绕增效技术、特肥、生物刺激素、药肥等方向，明确品牌核心卖点、目标作物场景和渠道传播重点。
   
   
   
   


2. 
   

   产品包装与物料体系搭建

   
   
   
   
   
   • 负责 Synergie 相关产品、技术方案、示范田物料、推广手册、海报、单页、展会物料等品牌内容输出。
   
   
   • 协同设计、产品、技术、市场等部门，完成产品包装、技术背书、应用场景说明等落地工作。
   
   
   
   


3. 
   

   技术推广与活动执行

   
   
   
   
   
   • 策划并执行新品发布、行业展会、技术研讨会、示范田观摩、农民培训、渠道推广会等活动。
   
   
   • 将德国施诺德增效技术、生物刺激素技术等专业内容转化为经销商、零售商和农户更容易理解的品牌表达。
   
   
   
   


4. 
   

   渠道与销售赋能：支持各区域完成终端动销、品牌露出和终端形象建设。

   
   


5. 
   

   数字传播与内容运营：统筹品牌社交媒体平台的传播内容。

   
   


6. 
   

   市场洞察与品牌资产管理

   
   
   
   
   
   • 跟踪农资行业、增效肥料、特肥、药肥及竞品品牌动态，输出市场洞察。
   
   
   • 维护 Synergie 品牌视觉、技术背书、传播口径和对外形象的一致性
   
   
   
   

 

 

Job Responsibilities

 

Brand Strategy Implementation

Formulate the annual brand communication plan, product promotion schedule and budget execution plan in alignment with the brand positioning of Kingenta Group and Synergie. Define the core brand selling points, target crop scenarios and key communication priorities for channels, focusing on efficiency-enhancing technologies, specialty fertilizers, biostimulants, pesticide-fertilizer blends and related fields.

 

Development of Product Packaging & Material System

Take charge of brand content delivery for Synergie, including relevant products, technical solutions, demonstration field materials, promotion manuals, posters, flyers and exhibition materials. Collaborate with design, product, technical, marketing and other departments to deliver product packaging, technical endorsements, application scenario descriptions and other implementation deliverables.

 

Technical Promotion & Event Execution

Plan and carry out activities such as new product launches, industry exhibitions, technical seminars, demonstration field tours, farmer training sessions and channel promotion conferences. Translate specialized know-how including Synergie efficiency-enhancing technology and biostimulant technology into brand messaging that is easy for distributors, retailers and farmers to understand.

 

Channel & Sales Enablement

Support regional teams in driving end-market sales, brand exposure and terminal image development.

 

Digital Communication & Content Operation

Oversee communication content for brand social media platforms.

 

Market Insight & Brand Asset Management

Monitor trends in the agrochemical and fertilizer industry, efficiency-enhancing fertilizers, specialty fertilizers, pesticide-fertilizer blends and competitor brands, and produce market insight reports. Maintain consistency of Synergie’s brand identity, technical endorsements, communication guidelines and external image.