(Indian stoneware tile)
- achievement of planned indicators (sales, income, etc.);
- implementation of agreements reached with counterparties, pricing, internal negotiations;
- negotiating with Indian suppliers to improve commercial conditions;
- formation of a pricing strategy that meets the needs of the market and the company's
strategy;
- work with the assortment matrix (market analysis, correction of the assortment and pricing
policy, proposals to increase the profitability of the managed product line);
- monitoring the position of the product group on the market, adjusting the strategy;
- promotion of products in all traditional distribution channels (networks, retail, distribution);
- inventory management: inventory control, payment planning, sales volume forecasting,
production order planning, supply chain development;
- carrying out regular evaluation of collections based on ABC analysis, input and output of
SKU, timely forcing orders with accurate forecasting of the sales order;
- formation of analytics on orders, goods on the way, payments, goods in warehouses, sales
speeds;
- formation of data on prices, cost and marginality;
- formation of data on the delivery of goods, evaluation of the effectiveness of delivery.
Achievements:
After a couple of months of work I made the decision to leave of my own accord due to the
current economic and personnel instability in this company

(Sanitary ware, ceramic / stoneware tile, taps, bathroom furniture of medium and
premium class (Italy, Spain)).
Operational management of a business unit ( from 5 to 8 employees subordinated);
- comprehensive development of the business unit within the existing organizational structure
of the company with the formation of a strategy and tactics for its development;
In the field of purchasing and supplying a product range:
- management of the full cycle of purchases: initiation, step-by-step control and their support at
all stages;
- negotiating with representatives of foreign factories of agencies on cooperation issues,
agreeing on the necessary contractual conditions and delivery schemes (providing factories
with commodity loans, deferred payments, special conditions and prices, exclusive rights to
products, merchandising, etc.);
- formation of the assortment and pricing policy of the business unit of the company: selection
of foreign supplier factories, selection and approval of the product range for the formation or
extension of the depot stock program;
- optimization of the procurement and delivery of goods (delivery self cost estimation,
budgeting, plan-actual cost control, development and implementation of new logistics schemes
to reduce the cost of goods delivery);
- control and optimization of warehouse stocks and balances;
- resolving issues of compensation for identified factory defects of the delivered goods,
obtaining appropriate credit notes or compensations from manufacturing factories;
- negotiation and conclusion of direct long-term contracts for the supply of goods with foreign factories;
- management of the pricing system: introduction of methods for calculating wholesale and retail prices for products, control and management of profitability, development and implementation of calculators for calculating prices for products for single orders;
- close interaction with transport and logistics companies, management of logistics costs;
- marketing analysis and monitoring of the activities of the main competing companies in the market of ceramic products in Russia;
In the field of promotion and sales:
- formation of the sales policy of the business unit, determination of tactics and strategy for the development of sales of the assortment and promotion of products in all traditional distribution channels (networks, retail, distribution);
- presentation of new collections for the company's dealers and designers;
- development and implementation of new effective methods and schemes for promoting products aimed at expanding the dealer network and increasing sales;
- development and production of trade merchandising for product promotion;
- planning the development of dealer sales of the company;
- search and development of new promising regional sales markets;
- promotion of supplied products to construction sites in Russia;
- strengthening the existing positions of the company in the regional markets of Russia and expanding cooperation with regular dealers and partners;
- negotiating and contracting with Russian companies;
- control over key accounts receivable;
- analysis of the current work of the company's dealers;
- work with complaints from dealers;

(Middle and premium class imported home decoration and finishing
materials) Temporary job at home office
- Search for new supplier companies;
- Acquisition of existing projects of the company with finishing materials;
- Control and implementation of complex shipments of materials;
Negotiations, contractual activity, agree of the terms of delivery;
- Goods’ assortment and product mix policy formation;
- Primary accounting;
- Organization of and analysis of the activity of the wholesale department (3 managers
subordinated);
- Participation in the exhibitions and representative functions;
- Marketing and rear business trips

(Investment in the procurement and wholesale trade of
imported ceramic and porcelain tile (Spain, Italy))
management of all phases of the investment project and monitoring their implementation;
- formation of strategy and tactics of the project as a new business unit of the company;
- development and execution of all the project documentation;
- project cost management (valuation, budgeting, plan-actual cost control);
- management of the project works’ schedule;
- negotiations and contractual activity with supplier factories from Spain and Italy;
- marketing analysis of ceramic tiles' producers and consumers;
- formation of assortment policy of the project and pricing;
- optimization of procurement of goods and logistics;
- preparing of reports and presentations for the investor;
- SWOT analysis of the major competing companies on the Russian market;
- planning of product sales of the project;
- operational management, distribution of tasks / responsibilities among the participants of the
project team and the control of performance of tasks (the project team consisted of 7 members
subordinated);
- business trips' activities;
- participation in exhibitions and presentations;

Achievements:
Pre investment stage of the project was successfully completed:
- developed and formulated the basic idea of the project;

- drafted the Charter of the project;
(investment plan of the project; goals and objectives of the project; the criteria for achieving them;
the initial data of the project; assessment of investment; attractiveness of the project; the main temporary stages;

the basic assumptions and constraints; the main risks;

the structure of the organization of the project);

- developed and implemented a template for the economic calculations;

- conducted preliminary economic calculations (identified key indicators of the project
with an analysis of the sensitivity of the project);

- created the structure of the partition of works ( a work breakdown structure) and conducted all the planning of the project;- developed an organizational structure for the project and formed a working group of the project;

- held asuccessful defense of the declaration (ID Project) and of the investment attractiveness of the project to the investor;
Successfully launched investment phase of the project:
- held analysis of the market of suppliers of ceramic tile in Spain and selected the necessary ceramic tile factories;

- selected the desired range product mix and assortment of ceramic tile;
- held multi-level talks with the representatives of more than 15 European ceramic factories
regarding terms, conditions and volumes of procurement and visited 8 factories in Spain
(Castellon) for the final negotiations;- formulated an assortment matrix and carried out calculating
of pricing on the selected range of assortment;

- procurement contracts' concluding procedure initiated;

- held the negotiation with Russian companies to conclude ceramic tile supply
agreements

The same duties as for the Head position, after change of job title in the company's staffing table
in 2008

( Premium and middle class
ceramic and stoneware tile, sanitary ware, natural stone and glass mosaic (Italy, Spain,
Portugal))
- Formation of the company strategy and tactics regarding development of its dealers' network for
the further successful promotion and sales of the premium class Italian ceramic products in
Russia (of more than 10 famous brands);
- Extension of the dealers' network, search and determination of new priority regional markets to
develop;
- Assistance in promoting of the whole range of the materials to the key constructing projects all
over Russia;
- Strengthening of present marketing stands of the company in the regional markets and
developing of the business relations with the present regional associates, analyzing of their
current business activity;
- Working out and introducing of the new schemes to advance the dealer sales;
- Participating in formation of the company product mix warehouse programs suitable for the
dealers, price determination policy;
- The Russian market main competitors' SWOT and activity analyzing;
- Budgeting;
- Making a strategic plan of business unit development and planning of the annual sales
development;
- Deployment of the dealers’ show-rooms and expositions;
- Control over the dealers’ local activity and updating of their expositions and show rooms;
- Negotiations and contractual activity;
- Current control over and coordination of the department’s personnel activity (6 managers
subordinated);
- Business trips;
- Participation in the exhibitions;

Achievements:
-reorganized the structure of the department;

-conducted market research of Russian market ofprimium class ceramic tiles;

-created  the annual development program of the department and was formed development budget in 2008;

-established dealer program and implemented a new dealer agreement;

-revised the prices and terms of cooperation for dealers;

-achieved an increase in wholesale sales volumes by 35 to 40%

( Middle class Turkish ceramic tile, ceramic
granite, sanitary ware, natural stone mosaic)
- Formation of the company policy of promotion of the ceramic products to the Russian market
and sales development;
- Russian distribution network creating and developing;
- Search and determination of new sales channels in the market;
- Developing and strengthening of relations with the existing distributors and dealers, analyzing of
their business activity;
- Formulation and introduction of new efficient schemes of product mix promotion aimed at the
further improvement of dealers’ performance and increasing of their sales’ volumes;
- Determination of new priority Russian regional markets to develop;
- Market research;
- The Russian market main competitors' SWOT and activity analyzing;
- Formation of product mix policy for the Russian market, price determination policy;
- Making a 3 years plan of business unit development in Russia and budgeting
- Planning of the annual sales development;
- Making reports to the HQ of Kale Group in Istanbul;
- Logistic and negotiating of the schemes of delivery of the products for direct customers from
Turkey;
- Technical certification of the factory products for Russian Federation market and obtaining the
Certificates;
- Marketing and technical support of the distributors;
- Definition of the product mix for the warehouse program in Russia and forming of stock
programs for the distributors;
- Control over the Russian distributors’ work and activity;
- Negotiations and contractual activity;
-Current control over and coordination of the department’s personnel activity (4 managers
subordinated);
- Extensive business trips (abroad and all over Russia);
- Participation in the Russian and foreign exhibitions;

Achievements:
-improved the structure of the department;

-created a phased development program of the
business unit and the Russian distribution network for three years;

-formed assortment program and budget for the 2007;

-updated stock program; compiled dealer program and implemented a new dealer agreement;

-revised price and terms of cooperation for dealers;

during the first eight months of 2007, sold more than 120,000 sq m of ceramic tiles; -wholesale sales increased by
30% compared to 2006 figures for the same period;

-initiated and carried out product certification in Russia through Rosstroy Agency.

( Premium class Italian
finishing materials sanitary ware)
- Formulation of the company policy and tactics regarding creation and development of its dealers'
network for the further successful promotion and sales of premium class Italian finishing materials
such as: wooden doors (Garofoli, G'Idea),wooden parquet flooring(Berti, Alpina, Margaritelli),
ceramic tile and granite (Emil Ceramica, ABK Campeginese, Ergon,Cotto del Vignola), natural
stone mosaic (Petra Antiqua, N.I.K.E.), taps (Bandini),bathroom furniture and accessories
(Artistika Bagno, Nuovo Cristalo) etc.;
- Working out of new efficient schemes of product mix promotion aimed at further improvement of
dealers’ performance and increasing of their sales’ volumes;;
- The dealers' network creating from scratch and its further extension with definition of new priority
regional markets to develop;
- Strengthening of present marketing stands of the company in the regional markets and
developing of the business relations with the present regional associates, analyzing of their
activity;
- The competitors' marketing activity analyzing;
- Setting up of new dealers’ show-rooms and expositions;
- Control over the dealers’ expositions, show rooms work and activity;
- Negotiations and contractual activity;
- Current control and coordination of the department’s personnel activity (5 managers
subordinated);
- Extensive business trips;
- Participation in the exhibitions;

Achievements:
-a new sales division of the company and its regional dealers' network all over Russia included more than 100 dealers were created from scratch;

- 25 regional show rooms were deployed;
- a new dealer program and dealer agreement were worked out and introduced into work;

- the average monthly sales volume in the regions amounted to 250,000 euros (increased by 11 times compared to the monthly sales in the regions in 2001).