The Certis Management Associate programme is a fast- tracked induction programme for future leaders.
- Spearheaded global guidelines for Long Service Awards celebrations and social media profiling of recipients

- Led efforts with third party vendor to conduct global company-wide Employee Opinion Survey and external Employer Brand Perception Survey
- Worked with Communications team to design, write and send out employee communications eDMs and employer branding-based posts on social media

- Maintain corporate brand identity across external channels

- Prepared brand proposals for external tenders

- Planned, built and sent regular EDMs on Emarsys
- Published Facebook posts using Facebook Creator Studio and carried out performance tracking on Google Analytics - Directed media seeding and sponsorships as well as KOL outreach for special campaigns
- Highlights: Mid Year Sale, Global Giveaway, &REA3

- Launched weekly newsletter campaigns on Mailchimp - Spearheaded social media calendar for 4 channels and created a coverage tracker from scratch
- Authored informative articles for company blog

- Initiated team profiling series on LinkedIn
- Organised Instagram giveaway (doubled follower count)

- Company representative at media events: taking photos/videos + conducting interviews
- Over 200 lifestyle articles on Alvinology.com
- Spearheaded an article series: #ShopTillYouDrop

- Serviced Accounts: TikTok, Waze, Quorn, Bosch Home Appliances, 2C2P, Qualcomm, Xiaomi
- Assisted with media monitoring, media pitches, packing media kits, media relations and new business proposals
- Highlights: Organising Team for Bosch Home Appliances' Virtual Launch Event (Aug 2020) / Newsletters for TikTok