Management, Marketing, GTM, Brand Positioning, Communication, Organization, Overseas Strategy
International Trade Brokerage: Commodities, raw materials, food and others

Scope: Argentina, Chile, Paraguay, Central America and Africa
Business Size: usd60M+ Sales Revenue
Relevant Areas of Management:Marketing Communication, Product Marketing, Trade Marketing, Sales & S&OP.
Main Achievements:
- Organization Transform & Commercial Operative System Renewal on a Mktg Driving Company basis
- Relaunch Cardiometabolic Line Reversing performance to positive P&L after 5 years red.
- Rethink the Primary Care / OTX strategy to achieve outstanding performance results.
- Close up market detailed prescriptions from position 40 to 20.
- SAMF Award to the “Higher Rate of Market Growth” and “Company Business Growth” 2 cons. years
- Burst OTC and retail product line developing strong brand positioning.
- Channel Retail 100 Award “Best Commercial Proposal” 3 consecutive years.
- Set up digital multichannel platform, teams, strategy and performance.
- Redesign MarCom strategy, teams, partner agencies, channels and media.
- Brand Manual, Brand Architecture, Sustainability Report GRI.
- Brand and product plans acquisition: M&A of Oral Care and Dermatologic & beauty companies.
- Immense product line pipeline, including Oncology startup and HIV product line expansion
- Paraguay Office opening, Chile business landing, Panama Hub for Central America deployment.

Scope: Argentina, Uruguay & Paraguay.
Business Size: usd 700M+ Sales Revenue.
Relevant Areas of Management: Marketing, Go to Market, S&OP.
Corporate Communication, CSR. Brand Identity Care. Brand Health & Competitiveness Management. Media
Management. PR, Online,. Sponsorship & Events. Multichannel Strategy.
Business Unit Marketing (Product Launching/Marketing). NPI and game plan. R&D.
Market Intelligence, Segmentation, Targeting and Positioning (STP)
GTM Strategy (P&L visibility, Channel & Account Strategy, Pricing, Promotion, Shopper MOT, KAM, B2B)
Contents & Solutions Business (Smart TV/mobile developments & other Apps)
Development of new opportunities, alternative business schemes, new projects
S&OP: S&OP process embed. Demand Planning (Sell In, Sell Out, Channel Forecast) & Supply Planning
※ Worked on the LGE operation in Argentina from inception, in charge of numerous positions and responsibility
areas, involved in the subsidiary establishment in 2001, in areas as Supply Chain, Corporate and Business Units Marketing,
Business Planning and HHRR, leading the process of new Start Up in 2007 as well the Organization transformation and
Commercial Operative System Renewal on a Marketing Driving Company basis.
Main Achievements:
- Organization building and stabilization
- Mobile Communication Business Launching
- Supply strategy design, negotiation of Manufacturing Contract Agreement.
- Brand building and architecture implemented
- Lead High Performance Teams
Professional & Private Endorsement Available upon Request
LORENA AMBROSINO PAGE 2/2

Purchase & Export: Food staff / Sub-Products Trader. More than u$s40M yearly business
Management of International Contracts as buy-back, turnkey and exports. Supply Chain Coordination

Supervisor (Last Position)
International Payments, Exchange, Correspondent Account administration
Customers advisor