Role: In charge of customer and market development within the fleet manage-
ment sector in northern Italy, my responsibilities include seeking and acquiring
new customers, as well as strengthening the existing customer base. Additionally,
I collaborate with the marketing team to create and validate campaigns, oversee
personnel's technical training, and explore new markets in the fields of transporta-
tion, logistics, machinery operations, and the implementation of the Industry 4.0
plan.

Role: organization, planning and distribution of drugs and pharmaceuticals for the
hospitals of Alzano L.do, Seriate and the province of Bergamo East. Planning, distribution
and logistic organisation for the delivery of Covid-19 vaccines for hospital facilities and
vaccination points in the territory.
12-2019/10-2020 HT Stone Milano (Italy)
Classification: Key Account, Solution specialist and team coaching.
Founded in Milan in 1993, HT Stone has grown as system integrator with a selected and
skilled team spinned out from Toshiba Tech. Experience, attention, attitude to best
practice and solution research, services and trust are the keywords that identify the
work of his teammates.
Role: Key account manager. Improve and implement the company's customer base
while keeping alive my own customer portfolio.
11-2017/12/2019 Telekom Assist Europe (Italy)
Classification: Sales Executive. Founded in Milan in 1969, Telekom Assist Europe is
widely recognized as one of the most relavant system integrators in production
management market and trasportation and logistics market
Role: In the actual scenario where the market is rapidly changing, moving from the
hardware sales to integrated solutions, my collaboration with the company has
oriented to drive the sales team from device management to solution provider.
04-2015/11-2017 Emisfera Srl Reggio Emilia (Italy)
Classification: Senior Sales Corporate. Emisfera is an engineering company higly
specializing in WiFi radio production and radio distribution systems. Founded in 2004
has reached a good coverange of the whole territory.
Role: The relationship initially began with a collaboration contract and transitioned into
a permanent position in January 2017 as Senior Corporate Sales. In this role, I report
directly to the CEO and am responsible for devising and implementing sales and mar-
keting strategies. Currently, my focus lies in driving the company's business develop-
ment efforts in the northwest and central Italy regions. I am supported by lead genera-
tion activities and marketing initiatives that are developed and approved in collabora-
tion with the management team.
Ferruccio Cella Via S. Alessandro, 30 20052 Monza (MI) Tel. 039/2003424 Cell. 393/5052504
03-2011/04-2015 TomTom International BV (Amsterdam, The Netherland,Italian Branch, Milano)
Classification: Area Sales Manager, Sales Director, Marketing Manager, HR
responsible.
Mission: as founder and developer of the Italian branch of TomTom Business Solutions
Division (Fleet Management), my role involved reporting directly to the CEO and VP
Sales Europe. I successfully established, trained, coached, and expanded the dealer
network across the entire country.
Area: Italy
Over the years, I have been involved in and developed the following areas:
Implemented the international RID payment system.
- Created and executed web marketing campaigns, telemarketing activities, case
studies, and advertisements in vertical magazines. Implemented lead generation
processes.
- Managed and developed the technical support team and customer care department.
- Selected and recruited qualified personnel to ensure the continuous growth of the
team, including Account Managers, Sales Engineers, Sales Corporate Account
representatives, Sales Directors, Marketing Managers, and Sales Assistants. These
appointments were in alignment with the Board's business plan.
- Oversaw the selection and launch of distribution companies, as well as initiated the
process of building an agency network to cover the entire national territory, working
alongside the existing team of Value-Added Resellers (VARs).
- Collaborated with and expanded the customer base of national and European
corporate clients.
- Contributed to the analysis, development, and implementation of new product
features within TomTom Business Solutions for the European market. Notable examples
include "Tachograf Manager," "EcoDriving," and "Active Driver Feedback."
As of today, since its establishment in March 2011, the TomTom Business Italian
Division has achieved an installed base of 12,000 vehicles across more than 1,000
customers. The division has experienced an average annual growth rate of 40%.
Additionally, the Telematics division was recently acquired by Bridgestone in 2019.
However even with this brilliant results, I decided to leave the Company due to some
personal issues that broght me to search a new start and a new vision of the future.
09-2006/03-2011 Executive Key Account of the Company Supertronic SpA Milan (MI).
Classification: Chief Executive New Technologies division.
Duties: Auto ID Project Manager, IT Consultant & Senior Analyst RIFD. Geographical
Area: Italy
Mission: design and production of self-identification systems, automatic and industrial
automation. I was responsible for a team of specialists, system integrators, developers
and installers and with them I've managed the activities of design, engineering and
development of plants.
I've followed daily, the development from the design, to the prototypes production, up
to the “go-live” of the project. I've coordinated specialized sales force people and often
I was in charge of trade relations with reference Brand (Psion Teklogix, Honeywell,Datalogic, Caen, TRK, Impinj, Intermec, Datamax, Zebra, etc..)
09-2003/2006 Employee of the Company Nordelettronica Srl Cinisello Balsamo (MI).
Sales Manager for the areas of Friuli-Venezia-Giulia, Lombardy, Piedmont, Liguria. In
the geographical areas mentioned, I was involved in the maintenance of assigned client
portfolio and development with new partners coming from marketing and from Brand’s
leads generation tools. My mission was to assist Partners and Resellers with consulting
activities and feasibility studies, based on requests made to them by end users.
The ultimate goal was to show and provide the best solutions and the most suitable
materials for the correct implementation of the project.
The products distributed by Nordelettronica Srl were: handheld terminals, industrial
data collection / automatic identification; bar code readers, radio frequency systems,
LAN and WAN system (GSM / GPRS / UMTS/HSDPA), and RFID printers.
Ferruccio Cella Via S. Alessandro, 30 20052 Monza (MI) Tel. 039/2003424 Cell. 393/5052504
Oct. 2001/2003 Employee of the Company Exit Srl Borgomanero (NO).
Activities advice to the Hardware area, system, software and third parts. Responsible
and coordinator of the areas of system support, software development and
training. Analyst and consultant for corporate clients, with frequent assistance for
installation, configuration and maintenance of networks and complex systems.
Responsible for Web Hosting and Web Design services and setup / start-up technical
departments.
1997/Febb. 99 Employee of the Company Roberto Capelli & Son (MI). Software
development and sales key accont. Installation, servicing and maintenance of facilities
for time and attendance, radio synchronization and online management systems for
access control.
1996/Ott. 97 Owner and CEO of Unicalt s.n.c. Italy. Hardware (PCs) and software
production & sales, computer and IT services, business networks and websites
development.
1995/96. Sales Manager at the Gestioni Ltd (Corporate Branch IBM Italy). Direct sales
of IBM hardware and software for B2B and B2C.
1988/92 Tour operator in the regions of Istria, Croatia and Slovenia.