Responsible for the sale of design and manufacturing services of ATEL’s customised battery packs used in
markets such as industrial, defence, medical and automotive into the global arena. Growing a pipeline of
business through company defined methods and participating in the go to market strategy. Contributing to
the marketing and promotional plans and guiding the internal commercial team. I maintain and develop
existing customer relationships and grow the accounts in line with company direction.

Responsible for EMEA, managing $10M+ annual sales into leading players in the European market including
Intel and NXP. Coordinating and solving issues around quotation, pricing, delivery, credit, billing, quality and
general business terms. Compiling a 12month rolling forecast. Arranging customer campaigns and tours.
Managing extended periods of factory over capacity and extended lead times. Arranging product training, new
concept introductions and trend analysis. Being the voice of the customer within Harbor. Solving technical
issues with QA. Ensuring OTD. Tracking business against forecast. Driving new business campaigns.

Cadence are the leading global EDA software firm that partners with electronics manufacturers. Responsible
for $35M of revenue sold into Europe, generated by our direct sales team and 9 value added resellers across
EMEA. Working within the European leadership team and reporting to European VP. Driving 9 value added
resellers, by developing targets, incentive plans and commission structures. Monitoring business and ensuring
quarterly targets are met. Rationalising pricing structures and promotions. Developing dual coverage models
for key accounts and standardising the sales order process. Responsible for driving the business into tier 1 key
manufacturers such as Ericsson, Thales, Valeo, Schneider. Planning, forecasting and strategizing for growth,
by focusing on customer renewals and planning campaigns around them. Driving the existing customer base
and finding new opportunities to increase run rate. Ensuring resources in the engineering team are correctly
focussed. Identifying new routes to market and by co-ordinating with product marketing formulating new
value propositions.

Dennemeyer are a global intellectual property law firm, providing software, services to manufacturing
companies and law firm in the areas of IP management. I set up a new sales office in Bracknell Berkshire.
Driving sales, through targeting new markets and new routes to market. Cross selling and up selling to the
existing client base.
Services include SaaS IP Management software and IP management services such as patent annuity and
trademark renewal services, recordals and flat fee prosecution etc.

Hynix are the worlds 3rd largest semiconductor company after Intel specializing in memory ICs with revenue
in 2020 of $22B. Responsible for the UK market I managed key accounts Sony TV division, Motorola Mobile,
TomTom, RM and Viglen. Driving business growth through collaborative account management and ensuring
design wins are successfully achieved. I developed new business with accounts such as Vodafone and Pace
and I managed the complete sales cycle from account identification, to arranging credit assurance and
managing the daily sales process such as management of issues relating to delivery, pricing, payment, quality
returns and failure analysis reports. I also built and managed relationships with other leading semiconductor
manufacturers ensuring qualification with their chip sets enabling future business collaboration. Focusing on
the distribution market I brought onboard new customers servicing these markets to ensure a broad approach
and coverage of the UK market. I create monthly and yearly forecasts, visit reports and customer profiles and
performed TAM, SOM analysis for all major accounts. Responsible for quotation and negotiation I promoted
new products to target customers and update our HQ on the European market and the application/system
level trend.

Maximising revenue for flash memory products with total sales of $252M. Geographically responsible for the
UK, France and Scandinavia and concentrating on telecoms and consumer customers I promoted products to
customers including Siemens, Alcatel, Sony/Ericsson, Philips and Sagem. I defined marketing objectives and
strategies and contributed to the company’s business plan. I constructed price lists and formulated pricing
strategies, developed booking/billing plans and budgets, generated demand forecasts and maintained
inventory levels. I compiled competitive analysis reports and generated market research on key market trends.
I provided technical support on application and quality issues, gave training on new products and technologies,
advised on pricing trends and promoted Fujitsu’s competitive advantages.

Responsible for pricing, sampling, technical and commercial issues. I planned and forecast future sales
activities and organised future sales campaigns. Creation of forecasts and compilation of market reports. I
successfully introduced NAND flash technology into the market and improved the Samsung European sales
ranking for ROM from fifth to third with sales of $35M.

Marketing into the UK and Ireland I gained a good understanding of the functions of a Semiconductor
marketing department. I was involved in all aspects of semiconductor marketing, from pricing and forecasting,
to compiling market reports, arranging product and customer campaigns and constructing text for pamphlets,
brochures and press releases.