Lead a high-performing international finance team of 20, expertly overseeing all financial, tax, treasury, analysis, investor relations, M&A, and strategy functions, acting CFO for three companies within the group (Boomplay, More, & Geniex). • Improved financial reporting accuracy by implementing a new team structure, monthly close procedure, internal controls, automation, and streamlining accounting processes, reducing errors by 25% and improving efficiency by 35%. • Collaborate with cross-functional teams to execute strategic initiatives based on research and benchmarking, such as launching new products and functions, customizing pricing for different countries, and improving lifetime value (LTV) and ARPPU; resulting in a 30% YOY increase in global MAU to 100M+ and a 120% increase in revenue. • Implement new financial models with BI tools to support forecasting, budgeting, resource allocation, and cash flow management for each company, resulting in a 20% reduction in budget variances and a 40% reduction in costs and expenses. • Successfully completed funding with a valuation of over 500M+. Manage relationships with investors, banks, auditors, tax advisors, authorities, and other stakeholders. Ensured compliance with all financial regulations and reporting requirements while generating multimillion-dollar subsidies and tax-saving strategies.

Built a team of 5 analysts producing monthly reports analyzing key financial, business operation, and strategic plans. Provided insights to the CFO and Board Chairman based on the reports, resulting in a 100% increase in revenue. • Created forecasting and budgeting models based on long-term strategy, IPO valuation goals, industry analysis, and product roadmap. Conducted in-depth analyses, including recruitment efficiency, CAC ratio, hardware turnover, booking quality, and SaaS revenue analysis. Which helped the company achieve a 15% increase in market share and a 20% reduction in costs. • Led various IPO-related matters with auditors and securities firms, including preparing comparable company and management analysis in the prospectus, and providing multiple suggestions to maximize company valuation. • Researched global markets and SaaS companies, analyzed optimal business models, and jointly led the SaaS transformation with the CTO. Developed the SaaS roadmap and team-specific action items, resulting in a successful transformation.

Led all FP&A projects such as Tencent Music Group's annual budget of $5B+, monthly forecast, financial modeling, strategy planning, top-down budget model, budget control, policy design, competitive benchmarking, analysis of analysts’ reports, acquisition strategies, KPI and valuation management of a $50B corporation. • Analyzed and tracked monthly financials, designed and created monthly internal financial reports and offered insights for CFO, conducted market and business research, and provided Earnings Call rhetoric to executives for valuation management. Tencent Music’s market cap increased by 150% during my tenure. • Partnered with all business units, subsidiaries, and functions of the group including QQ music, Wesing, Kugou, Kuwo, Ads, and Content Departments in evaluating business opportunities, financial performance, and new business models; offered proactive analytical and strategic suggestions with robust financial data, business knowledge and awareness. • Served as Project Manager for EPM software Oracle Hyperion, successfully leading a team of 15, and fulfilled system design, implementation, integration, and management of Hyperion; improved budgeting accuracy and efficiency by 50%.

Conducted thorough analyses to lead a wide range of recurring projects, including annual budgets, forecasts, revenue and expense modeling, business cases, commission plans, hiring plans, sales rep P&L, product P&L, FX reports, and AP/AR performance reports with expertise. • Demonstrated expertise in CPM software, leading vendor selection, implementation, integration, and training of Adaptive Insights, reducing report preparation time by 60%, and allowing leadership to make smarter decisions faster. • Analyzed monthly financials, performed variance analysis, and designed and created highly accurate monthly internal financial reports, write-ups, dashboards, competitive benchmarking, and BI reports for company executives. • Collaborated with various levels of the company to evaluate business opportunities, R&D roadmaps, new investments & initiatives, and ROI, offering proactive strategic insights for decision-making with robust business knowledge and awareness to support informed decisions, resulting 40% increase in revenue and 35% net profit margin.

Prepared the budget, engineered complex and dynamic SaaS revenue models of 6000+ hotels from scratch for the year as well as 5-year forecasts, and collaborated with department directors to determine all expense forecasts and long-term plans. • Coordinated, researched, and prepared month-end journal entries for accruals and reclassification, automated models, improved the monthly close/reporting process, and reduced preparation time by 25%. • Analyzed monthly P&L, conducted variance analysis, prepared and created internal financial reports, dashboards, and forecasts, and offered insights to company leaders; prepared SkyTouch write-ups for Choice’s earnings reports. • Conducted pricing analysis, business cases, and capital projects; designed commission and business plans; researched tax and GAAP codifications for SaaS revenue recognition and capitalized labor, and improved SaaS revenue by 60%.

Audited institutional clients’ financials, and accurately transferred and liquidated about $40 million in clients’ assets per day.