Spearheaded the initial strategic marketing analysis for a South Korean life science startup and laid the
foundation for its venture into the US market.
Areas of advisory include: technology assessment, competitive landscape, user needs, market sizing, target
audience, distribution channel, and pricing.
Visby Medical San Jose, CA (remote)

(reduction in force)
Developed the go-to-market strategic plan for a new point of care sexual health PCR test. Aligned with the
commercial team on timeline, training, and brand messaging for tactical activation.
Created the 2023 brand strategy for the sexual health test which identified the customer segmentation, as well
as marketing targets, and developed the strategies to achieve those objectives.
Assessed the market landscape for at home testing competitors and key distribution partners to establish a
business model and pricing strategy for consumer targeting.
Collaborated on the organization's 5-year strategic plan delivering market size data, competitive analysis and
pipeline recommendations.
Hayward, CA (remote)

Led development of business cases for new clinical applications and prioritized opportunities in the
dermatology space.
Designed and implemented market research activities to support investigation of potential new clinical
applications.
Educated sales team on new clinical applications, including disease state and pathology, market opportunity,
clinical data and appropriate procedural considerations resulting in growth in 3 applications.
Monitored utilization data and captured customer feedback to continually optimize current commercial
applications.
Developed collateral to support ongoing customer education to help drive utilization and disseminate best
practices to the customer base.

Executed indication launch to develop a new customer segment. Initiatives included understanding user
needs and educating on the economic value of vessel closure devices. Effort also enhanced Abbott company
cross divisional collaboration.
Managed development of a training simulator in conjunction with the implementation of a new workshop
program resulting in 40 workshops and 600 physicians trained globally in 2017-18.
Oversaw project to scope out areas for product development by conducting physician interviews, surveys, and
case recordings which resulted in new features to improve reliability and ease of use.
Led competitive landscape marketing strategy by including collateral development, competitive product
testing and analysis, and competitive blunting campaigns. Efforts resulted in 15% growth.
Drove vessel closure portfolio rebranding initiatives to launch a new campaign/tagline to further differentiate
the brand and to educate customers on the mechanisms of vessel closure.
Integrated the acquisition of embolization devices into the product portfolio by developing sales tools and
education on clinical usage to help reps navigate to new call points.
Nuherbs Company San Leandro, CA

Managed scholarship outreach campaign with schools of traditional Chinese medicine to nurture
relationships with schools and students.
Identified functional food manufacturers and retailers utilizing goji berry powder to generate $150,000 in
revenue.

Prioritized antiviral business opportunities by creating criteria through market assessment. Narrowed viral
targets from 33 down to seven thus identifying two areas of unmet need for the company to pursue at the end
of the internship,
Performed a cost breakdown of phase 1b budget proposals from clinical research organizations to identify
areas to negotiate a cost effective study.
Evaluated financing models for clinical trials, drug pricing models in developing countries, and diagnostic
market to incorporate into the dengue fever business planning.

Assessed the commercial and licensing potential of Johns Hopkins’ inventions by compiling an analysis of the
licensing, patent, and market landscape.

Provided market intelligence services to over 300 users on the company’s dashboard to clients in luxury,
mobile gaming, and industrial sector. After the first year, the usage rate of the dashboard increased 20%.
Promoted to Research Analyst managing two clients from Junior Analyst managing one client.
Trained new Junior Analysts working on the market intelligence platform.

Achieved 100% yearly revenue target in 10 months by placing mid-manager, director, and general manager
level positions for multinational companies in the life science industry.
Collaborated with the research team to develop a search strategy for executive level recruitment.

Managed the certification to become one of the first county labs to handle H1N1 influenza testing thus
alleviating backlog from the state lab.
Tested, analyzed, and reported samples from hospitals, clinics, and surrounding communities for infectious
disease monitoring.

Developed a RT-PCR companion diagnostic test for use with oncology therapy treatment.
Successfully completed research phase and passed onto development two months ahead of schedule.