Managed sales and marketing for AV dealers/integrators in Northern California, Oregon, and Reno for Crestron's full
commercial portfolio of hardware and software solutions including AVoIP, Zoom and Teams unified
communications, AV ecosystems, and cloud managed services. Collaborated with enterprise and education end
customers along with internal field sales teams to drive success. Trained partner field sales, engineers, designers,
and executive management on products, programs, and solutions among over 2000 active skus. Presented quarterly
VIR and incentive programs to executive teams within managed accounts. Tracked sales activities within Salesforce
to achieve monthly and quarterly quotas. Achieved 158% of quota in FY19 and 348% of quota in FY22. Recognized
as #1 regional sales manager globally in FY19 and FY22 for both top line revenue and percentage over quota.
ANDREW FROST (510) 468-0648
322 Gardenia Drive andrewfrost@earthlink.net
, CA 95123 www.linkedin.com/in/andrew-frost-1565671

Managed select distribution partners and integrators including Ingram Micro, D&H, and Tech Data for all Micron,
Crucial, and Lexar products. Managed products consisted of enterprise and client SSD drives, DRAM modules, and
a complete portfolio of mobility and pro-photo products. Responsible for all aspects of sales and marketing including
corporate sales strategies, QBRs, annual marketing programs, product and market training for sales, tech support, and
the reseller community. Extensive knowledge and experience within the semiconductor sector resulting in sales
growth of over 76% within account portfolio. Achieved 100% sales growth in 3 years within the SSD sector. Fielded
extensive bid activity along with an internal team to ensure high volume revenue with quick response times.
Participation within Ingram Micro’s President Club resulting in executive alignment and collaboration. Maintained
#1 market share within the DRAM sector at all managed partners. Developed, maintained, and managed all POS and
inventory reporting as well as manufacturer rep firms and sales champions.

Built and managed sustainable business relations with VARS, integrators, and national resellers encompassing all
states west of the Mississippi. Responsible for sales within various product categories including a vast selection of
cloud and desktop displays. Designed and implemented sales strategies to expand LG’s market share in the PCoIP
Zero Client Cloud display industry. Provided sales guidance to fortune 1000 corporate customers on virtualization
(VDI) projects across many verticals including education, healthcare, hospitality, and municipalities. Managed
pipeline and forecast within territory as well as worked with the product team to ensure sufficient inventory levels
within the channel.

Developed and implemented all corporate sales strategies for the distribution channel. Negotiated, signed, and
managed all distribution partners for all Planar products resulting in annual revenues of over 27% of the organization.
Represented distribution partners included Ingram Micro, Tech Data, Synnex, D&H, MA Labs, ICG/Electrograph,
ASI, Almo and Stampede. Extensive knowledge and experience in display and touch screen technologies, POS
environments, projection devices, large format displays, digital signage, and display accessories. Managed all
revenue forecasting within the distribution channel as well as provided guidance on supply chain and stocking
positions. Developed and attended all marketing campaigns for the distribution channel including trainings, reseller
engagement events, and national conferences. Authorized and negotiated all buy-ins and promotional activity within
the channel. Managed POS and sales analysis reports for all distribution partners. Managed an internal sales team
as well as national Manufacturer Representative firms.