Managing trading biz for Samsung C&T in Indian market covering both Flat and Long steel products, and includes
both biz categories - Exports and Imports
Instrumental in successful execution of exports biz from Indian mills – primarily HRC, CRC, COATED & WIRE RODS to
SE Asia, Turkey, ME and Latin America market with an average handling volume of 120k MT (approx.).
Consistently achieving the Sales Goals for the organization by generating an annual biz turnover of $100 Mn with
considerable and desired profit margins (Three times Best Steeler award, Best Employee Award). Developed SE
Asia & Turkey market (15 customers) as a strong and consistent destination for HR & CR sales from JSW.
Successful development of key customers in “Consumer Durable & Radiator segment” in Turkey market for sales of
Cold Rolled steel coils from Indian mill primarily JSW
Rich experience in handling Imports biz to Key Accounts in Automotive Segment – supplying various steel items to
esteemed organizations like Maruti Suzuki, Tata Motors, Bajaj Auto.
Handling key accounts for flat products sales (HR, plates, CR) in domestic market in biz segments like pipe,
distribution and Fabrication
Handling Stainless Steel sales to India market from Korean based mills to Re-rollers, Pipe makers and Distribution
segment customers
Handling Imports biz of special grade of stainless steel – supplying to two major disk brake manufacturers (40%Market share)
Key role in Business planning, Budgeting, preparing mid and long term Strategies for Samsung C&T Indian
operations, Understanding and identifying the needs of customers and mills to develop sustainable and long-term
biz opportunities.

Key Programs Attended:
Global Trainee Course in 2013–3months Course at Seoul, S Korea
Global Director Course (GDC) in 2022 – Leadership program conducted by Samsung Group

Responsible for managing and developing biz accounts for imports into India primarily focusing on HRC, CR, and
coated products.
Successfully developed key accounts for coated (ACCIL, Multicolor, Supertech) and HRC (Surya Roshni Ltd, ACCIL)
product for the organization – played a key role in securing the line-up of HR biz from Nippon steel to Surya Roshni.
Handled entire biz cycle right from Inquiry generation, preparing offer, price negotiations and operational
processes.
Assessed prevailing market scenario and prices in domestic / international market, periodic analysis of competitors,
and their pricing to plan our Sales Strategy

Domestic Sales – [Aug 2008-Jan 2010]:
Handled Sales in distribution network customers for coated steel products in Delhi/ Faridabad region.
Assisted in sales for Hot rolled, Cold rolled products in distribution and OEM segment - Handling all sales related
process like contracts, securing financial arrangements, co-ordination for production, logistics and other operational
matters.
Skilled in identifying client requirements & specifications, obtaining approval for technical parameters and conduct
price discussions to firm up the orders.
Closely monitor market trends, competitors movements, and analyzing customer feedback to identify areas of
growth and improvement

International Marketing [Jan 2006 – Aug 2008]:
Assisted in exports for flat and long steel products esp HRC sales to Europe, Middle East,SEAsia & African
countries
Responsible for operational tracking and reporting of Export Orders and additionally was handling the MIS part for
the Upstream Team
Co-ordinated with cross functional departments for smooth functioning of all export sales processes. Assisted in
promotion of Cold Rolled Steel Coils product from JSW steel to our International clients.
Handled the export sales biz process for Srilanka and Nepal market
Developing and maintaining relationships with key clients and stakeholders to ensure customer satisfaction and
retention.