* Was Chief Rep & Head of India office for India/ B’Desh/Sri Lanka/ Nepal, since Jan’2019
Instrumental in establishing Macsteel ‘s strong position in sourcing of Pig Iron /Semis / Longs & Flat products from leading Indian mills. These include SAIL/ RINL/ JSPL /JSW/Essar-AMNS/ ARJAS/ erstwhile companies like MMTC, Monnet Ispat & BPSL/ various Induction mills/ besides several smaller producers for alloy bars, wires/tubulars, etc. Macsteel became one of the top traders for challenging suppliers like SAIL & RINL between 2017 and 2020. Approx 785000MT was traded in 2020 ex-India, which remains highest volume since the inception of Macsteel India office in 2004. Helped start few new businesses in Macsteel viz. Pig Iron & GPI to US & Turkey/ Slabs to China/ Sections to Mexico, HK, Canada/ Debars to HK & S’Pore/ Plates to Spain/ CR & Wide Coils to Mexico/ Tubulars & W-Rods to USA/ Semis & Longs to B’Desh/ Stock-lot sales Nepal. Have established a small but strong operations & shipping team with defined SOPs at office.

JSPL has diversified interests in Oil & Gas, Mining, Steel, Power, Realty and Education. It has grown from a medium sized Sponge Iron producer in early 2000s to a multi-national concern with over USD 10 Billion turnover, having operations at many locations in India, besides Oman, Africa, Australia, Indonesia.

Was reporting to Director-Marketing & Sales, and was directly responsible for:-
-Development of new products and variants of existing products for maximisation of company’s product range as well as profitability (eg. Sheet Piles, Ultra Light Sections, API sour grade steel, etc)
-Benchmarking of Production facilities (eg. Raigarh Plate Mill, etc)
-Establishment of a Design Centre to support Structural Steel Product customers and promote JSPL as a one stop Steel Solution provider.
-Incorporation of company products in statutory norms, and key buyer and third party approvals, Designing of Product manuals
-Business development for Large Projects (eg. Rails for Dedicated Freight Corridors of Indian Railways)

Was reporting to Head-Marketing/ CEO, was directly responsible for: -
❖ Export market development & sales of Iron-Ore Fines, Sponge Iron, Pig Iron, Ferro-Chrome, Steel Semis (Beam-Blanks, Billets, Blooms, Rounds, & Slabs), Structural Sections, Rails, Wire Rods, and Wide Plates & Coils. Successfully established export set-up from scratch in 2004 along with export logistics at Vizag, Mumbai, Paradip and Haldia ports and enabled continuous improvement in exports operations through 2011. Established new markets in S.E Asia, Middle East, Africa and North America. Increased Iron Ore exports progressively, from 0.5 million tons in 2004-05 to 1.5 million tons in 2009-10, and Iron & Steel exports from ~40000mt in 2004-05 to ~250000mt in 2010-11. Increase in export turnover, from levels of Rs 400 Cr/~USD 88 million in 2004 to Rs 1200 Cr/~ USD 260 million in 2010-11, and Rs 750 Cr/~USD 160 million till H1/2011-12 was achieved.
❖ Post commissioning of JSPL’s 4.5mtpa capacity pelletisation facility in Sep’2010, I was given the responsibility of establishing domestic market for Iron Ore Pellets. Successfully developed it to a large number of Sponge Iron/HBI/Scrap buyers across India against stiff competition from other producers, Hi-grade iron ore miners, and Pellet imports. Progressively, sales growth to a level of 250KT per month was achieved by Sept’2011.
❖ Other important contributions & achievements as per roles assigned during JSPL’s evolution.
o Successful launch of European Structural Sections for first time in the Indian market (2004).
o Sales of Sections to large projects in domestic market through liasioning with BIS, Designers, Architects & Builders. (2004-2006)
o Product Manual designing and layouts for Structural, Plates & Coils, Wire-Rods, Fabricated Sections and Technical presentations for specific customers as well as for internal training of new sales force.
o Liasioning with Indian Railways (Railway Board) for JSPL’s empanelment as a rail supplier.
o Participation in SPVs (Special purpose vehicles) for dedicated rail projects and preparation of internal feasibility reports on projected traffic flows for existing and future operations.
o Market intelligence System
o Liasioning with independent agencies for Plant approvals to facilitate export and domestic sales to specific segments. (CE, ABS, LRS, DNV, GL, ADW, and IBR, and currently, CARES).
o Internal reports for existing and upcoming steel products & projects and support to the project & finance departments for ROI calculations and acquisitions.

Arcelor International Export, India (erstwhile Trade Arbed-India) was the Indian office of Arcelor- Luxembourg for mill sales and trading, before its subsequent merger with Mittal Steel and change to AMI. Office was responsible for sales of long and flat mill products from Arcelor mills in Europe as well as for sourcing from Indian mills for Arcelor International Export’s trading operations. Was reporting to country head, responsible for:-
❖Trading of Semis, HRC, CRC, Plates, GI, PPGI from India to Americas, China, SE Asian Countries, Europe, and North Africa.
❖Mill sales of Arcelor’s flat and long steel products such as HRC, CRC, Alugal, Aluzinc, Prepainted Sheets, Plates, Structural sections Sheet Piles, Steel Fibers, and Re-bars in India, Bangladesh and Sri Lanka.
❖Achievements included sustained sales of Rolled Sections & Plates to key customers in India, and successful entry of special products from Arbed/Arcelor such as HZ-AZ Sheet pile systems, HISTAR Beams, Steel Fibres, Krybars, etc for various infrastructure projects in India.

Steel Authority of India Ltd (SAIL) is a public sector enterprise and flagship steel company of the Government of India. It is the second largest steel producer in the country with an annual crude steel production capacity of over 17 million tons. I started my carrier with SAIL as a Management Trainee (Technical) after completion of my Mechanical Engineering graduation. Worked initially as a shift in- charge in the maintenance section of the Hot Strip Mill at SAIL’s 3 million tons pa capacity Rourkela Steel plant. Subsequently, I led the planning & execution of periodic and annual maintenance activities as an area in-charge for various sections of HSM, such as Roughing Mill, Finishing Mill, Down-coiler, Utilities, Hydraulics & Pneumatics, etc.