• Currently leading Amgen Saudi Arabia's General Medicine business unit since August 2019, overseeing strategic planning, operational execution, and a dynamic team of 5 Sales Managers, 3 Brand Managers, and 39 Sales Representatives.
• Directly responsible for managing a business portfolio valued at $60M annually, ensuring meticulous oversight of sales performance, market share, and revenue targets.
• Fostered a collaborative and results-driven culture within the team to achieve high-performance standards in sales and brand management.
• Executed key responsibilities, including developing and implementing strategic business plans, conducting market analysis, and managing profit and loss (P&L) for the business unit.
• Established and maintained strong relationships with key stakeholders, including regulatory affairs, marketing, and finance, ensuring compliance and strategic alignment.
• Successfully implemented effective sales and marketing strategies, optimizing market penetration and brand visibility, while monitoring and analyzing market trends and competitor activities to inform business decisions.
Key Achievements
✓ Orchestrated the successful launch of three major brands, Repatha, Amgevita, and Evenity, showcasing a strategic vision that propelled market recognition and sustained growth.
✓ Spearheaded a remarkable business transformation, elevating revenues from $12M in 2019 to an impressive $55M in 2023, underscoring adept leadership and impactful decision-making.
✓ Attained market leadership for PCSK9 inhibitors and Osteoporosis medications, illustrating a keen understanding of market dynamics and a capacity for driving product dominance.
✓ Cultivated strategic partnerships with influential entities such as the Saudi Health Council and Ministry of Health, showcasing leadership acumen in fostering collaborations to enhance patient journeys and expand access to healthcare.
✓ Implemented global best practices with notable success in launching Evenity in Saudi Arabia and achieving excellence in Repatha marketing, highlighting proficiency in adapting international standards to local contexts.
✓ Pioneered innovative solutions, including the establishment of a Patient Support Program and Digital Detailing Centre, demonstrating visionary leadership to optimize the patient care pathway.
✓ Nurtured talent within the team, facilitating over 12 promotions to first and second-line managerial positions, showcasing a commitment to professional development and team empowerment.
✓ Achieved an outstanding engagement score of 96 in the pulse culture survey during 2022, reflecting effective leadership in fostering a highly engaged and motivated general medicine team.

• Led Amgen Saudi Arabia's cardiovascular division as National Sales Manager, driving strategic growth from April 2016 to July 2019.
• Developed and executed high-impact sales strategies, achieving market leadership and substantial revenue growth.
• Directed a high-performing sales team, fostering excellence and customer-centricity, while collaborating with cross- functional teams to align sales strategies with overall business objectives.
• Conducted market analysis, cultivated key stakeholder relationships, and ensured compliance with regulatory standards, contributing to successful market penetration.
• Facilitated training programs, participated in industry events, and contributed to pricing and reimbursement strategies, providing valuable insights to senior management for informed decision-making.

Served as the National Sales Manager for the Diabetes therapy area at AstraZeneca, where I led strategic initiatives,
drove sales growth, and oversaw a high-performance sales team, contributing to enhanced market presence and the delivery of impactful healthcare solutions

During my tenure at MSD in Saudi Arabia from 2004 to 2014, I progressively advanced my career, initially excelling as a Medical Sales Representative. Subsequently, I earned promotion to the role of Customer Manager, where I successfully managed both private and institutional sectors within the Cardiovascular and Diabetes therapy areas.