Experienced Marketing and Business Development Manager with a proven track record of success at Boston Scientific, a leading medical technology company. Skilled in devising and executing comprehensive strategies to drive business growth and market penetration. Proficient in managing full business cycles, from short-term sales initiatives to long-term strategic planning spanning 5-7 years. Notable achievements include:
• Annual Business Planning: Successfully led the development and implementation of annual business plans encompassing sales and marketing strategies, with a focus on short, medium, and long-term objectives.
• Growth Marketing Strategies: Spearheaded innovative growth marketing initiatives to expand market share and increase brand visibility, resulting in significant revenue growth, last three years CAGR of 25%.
• NPIs: Planned and executed product launches that contributed to achieving sales growth, resulting in sales figures in 2023 of TAVR - $10M, LAAC - $1.5M, Cutting Balloons and RotaPro - $4M.
• Brand Management: Acted as a brand ambassador, overseeing brand management activities to maintain brand integrity and relevance in the market.
• Market Analysis and Go-to-Market Strategy: Conducted thorough market analyses to identify opportunities and define effective go-to-market strategies tailored to specific market segments and regions.
• Portfolio Management: Held full responsibility for managing the entire product lifecycle, including inventory management and profitability analysis by category and region.
• Full P&L Accountability: Demonstrated strong financial acumen by effectively managing full profit and loss responsibilities, ensuring financial objectives are met or exceeded.
• Strategic Market Planning: Developed and executed strategic market plans, aligning business objectives with market trends and opportunities, including demographic, economic, and governmental variables.
• Educational Program Development: Designed and implemented educational programs for physicians, healthcare providers, employees, and business partners to enhance product knowledge and promote best practices.
• Business Market Development: Led initiatives to explore and capitalize on new technologies and solutions, driving business expansion into emerging markets and verticals.
• Event Management: Orchestrated key congresses, trade shows, and market development events, leveraging these platforms to showcase products, scientific content and forge strategic partnerships.
• Sales Campaign Execution: Developed and executed targeted sales campaigns to drive product adoption and increase market share.
• Global Portfolio Alignment: Collaborated with global teams to align product portfolios and develop value propositions for sales execution, supporting key accounts and channel partners.
• Leadership and Team Management: Directed a team of 15 direct reports in marketing, business development, and training, providing mentorship and guidance to foster professional growth and drive results.
• Cross-Functional Collaboration: Fostered collaboration across different functions within the organization to ensure alignment and synergy in achieving business objectives.
• Customer Relationship Management: Built and maintained strong relationships with key customers and stakeholders to drive customer satisfaction and loyalty.
• Innovation and Continuous Improvement: Championed a culture of innovation and continuous improvement, driving initiatives to stay ahead of market trends and anticipate customer needs.
• Regulatory Compliance: Ensured compliance with industry standards and regulations in the development and marketing of medical technology products.
• Market Expansion Strategies: Implemented strategies to expand into new markets or geographic regions, identifying and capitalizing on growth opportunities.
• Data-Driven Decision Making: Leveraged data and analytics to inform strategic decision- making, optimize marketing campaigns, and drive business performance.
➤In summary, I offer a comprehensive blend of strategic vision, operational expertise, and leadership capabilities, driving business success and market expansion in dynamic and competitive environments

As the Senior Product Marketing Manager at 3M, I was entrusted with overseeing the entire Business Unit Portfolio, comprising approximately 2,600 SKUs, for the Brazilian Market. Additionally, I held LATAM responsibility for Brazilian manufactured products.
➤Key Responsibilities and Achievements:
• Developed comprehensive Sales and Marketing Planning strategies to drive business growth and market expansion.
• Designed and executed Channel Marketing Programs to enhance brand visibility and increase market share.
• Acted as a Brand Management steward, ensuring brand integrity and relevance in the market.
• Led Product Launch initiatives, orchestrating successful product introductions to meet market demands.
 • Managed the entire Portfolio, optimizing product mix and profitability.
 • Maintained oversight of Profit and Loss (P&L), Cost of Goods Sold (COGS), and Operating Income (OI) to ensure financial objectives were met.
 • Conducted thorough Market Trends and Analyses to identify opportunities and inform strategic decision-making.
 • Formulated and executed Strategic Market Plans to capitalize on emerging trends and market opportunities.
 • Generated Channels Leads to expand distribution channels and reach new customers.
 • Identified and pursued Business Opportunities to drive revenue growth and market penetration.
 • Developed and executed Sales Campaigns to drive product adoption and increase market share.
 • Managed Inventory and Service Levels to ensure seamless supply chain operations and customer satisfaction.
➤By effectively managing these responsibilities, I contributed to the growth and success of the Business Unit Portfolio in the Brazilian Market and LATAM region.

As the Regional Sales Manager at 3M, I was responsible for managing sales operations across three states (MG, RJ, and ES) in Brazil, overseeing both direct sales and channel partner relationships.
➤Key Responsibilities and Achievements:
• Managed Key Account Management (KAM) activities to nurture and grow relationships with key customers.
• Oversaw Sales Channel Partner management, including Sell Out planning and execution, and conducted monthly business development reviews.
 • Developed and executed Annual Sales Plans to achieve revenue targets and drive business growth.
 • Managed key opportunities and the entire sales lifecycle to ensure successful deal closures.
• Conducted Portfolio and Sales training and capacitation sessions to equip sales teams with the necessary knowledge and skills.
• Led Sales and Marketing campaigns to promote products and increase market share.
• Ensured a high level of service for end-users through effective customer service and support initiatives.
 • Conducted portfolio demonstrations and analyzed results to identify areas for improvement and optimization.
 • Managed CRM (Customer Relationship Management) systems and led the channels sales team to maximize efficiency and effectiveness.
• Implemented effective territory management strategies to optimize sales coverage and distribution.
➤Through these efforts, I played a pivotal role in driving sales growth and market expansion within the assigned region

Marketing Product Manager responsible for portfolio (30% of BU portfolio) at Brazilian market
➤Key Responsibilities and Achievements:
• P&L responsibility
• Full Portfolio Management (Sales, Profitability and COGs)
• Go to market strategy
• Market Studies and new product development
• Market & Economical Analysis and Trends
• Business Development Management
• Sales Profitability Planning and Execution
 • Branding
 • Create and Implement Sales Campaign
 • Annual Marketing Planning
 • New Product Introduction Management

Account Executive responsible for industrial abrasives, management of key opportunities, customers, and sales channel partners
➤Key Responsibilities and Achievements:
 • KAM for the national wood costumer
 • Regional Sales Management with direct costumers and sales channels partners
 • Portfolio and Sales training and capacitation
 • Sales campaign implementation
 • Channel Management, sell out’s growth programs and market development
 • Sales Management, Lead Generation and CRM.

➤Key Responsibilities and Achievements:
 • Account management for automotive industry.
 • Continuous improvement, engineering projects, localization of parts, costs reduction.
 •Technical and commercial support for the automotive industry (Bus&Trucks,
 Cars) Tiers One and Two.
 •Management of performance indicators.
• Negotiation of new parts and investments.
 •Management of sales, contribution margin and profitability.
 •Sales and Production Forecast.

➤Key Responsibilities and Achievements:
• Job Rotation for the main areas, responsible for the management reports and borders presentation.
• Improvement projects, management of indicators and logistical and industrial process.
• Market analysis, profitable and market share studies for product line.
• Analysis of market demand, sales forecast, production forecast and management of supply chain indicators.
• Participation of S&OP and operational planning