• Engaging with potential and existing customers to identify their needs and goals
• Collaborating with Buying Teams to enhance product presentationand boost business
• Planning, developing, and presenting fashion focused products for specific retailers
• Working closely with technical and design teams to develop seasonal collections from design concept to prototypes
• Taking on seasonal research to keep a close eye on fabrics and trends
• Monitoring current sales and bestsellers
• Ensuring alignment of target price and product designs through predictive costing

• Successfully established and managed the company’s first German branch, fostering business development and the company‘s expansion strategy
• Supervising and leading planning, production, and quality teams according to customer’s key performance indicators - such as quality, effective cost
• Leading whole teams in terms of reaching the sustainability and social compliance targets of the customers
• Following up the industry trends, market conditions and competitor activities to provide feedback and insights to the managing director for effective decision making and product development
• Negotiating prices, terms and conditions with clients to maximize sales and profitability

• Leading and managing the Adult & Juvenile departments by setting up the strategy
• Managing, monitoring, and improving the product life cycle - from sourcing to the store
• Taking part in the global projects on improving the quick response on replenishments
• Diagnosing the problems that occur during production and bringing solutions
• Identifying the opportunities and issues with potential to impact performance or cost
• Training the suppliers on Standard Operating Procedures (SOPs) of the company and following their activities to be compatible with company standards, regulations, and procedures
Sourcing Merchandiser – Knits Sourcing | 2012-2014
• Leading and managing whole sourcing activities of 9 sub brands
and 40 departments - from product development and negotiations with suppliers to order placement, capacity planning, risk assessment and KPI checks
• Sourcing and onboarding of new suppliers out of Turkey and Egypt
Merchandiser – Knits & Woven | 2007-2012
Sourcing and Merchandising Assistant – Juvenile & Accessories | 2004-2007