Taking care of marketing & sales for ZINCALUME® Steel and COLORBOND® Steel for North.
 Leading and managing PEB / R&W & Solar sector for North Region.
 Responsible for customer management in project market, expansion of customer in prime
market and supporting overlap of ATS segment, brand premium and brand pull creation.
 Engaging Key Accounts (Interarch, Cold Steel, E Pack, Multicolor, Lloyd Insulation, Supertech,
Purshotam Profiles, SNS Corpn., Ganges, Juniper, Strolar, Renew Power etc..) in North India,
and maintaining a relationship in line with the Tata BlueScope Steel marketing strategy.
 Focusing on building relationship with the value chain partners where projects have come to its
final stage of execution.
 While focusing on project identification, tracking decision makers and meeting end consumer for
Colorbond® and Zincalume® brand acceptance
 Development of New Customers which are profitable and can be associated with the company
for a long period.
 Meeting the architects and consultants for getting the products specified in the projects they
undertake.
 Keeping a closed watch on domestic & international market (prices, demand, supply etc..)
 Conducting seminars, knowledge sharing sessions and customer engagement programs

 Responsible for Pan India & Bangladesh for marketing and sales activities for Dongbu products
(GL, PPGL, EGI, GI, CRCA, Tin Plates, TFS, Aluminised Steel).
 Independent Business correspondence with clients across India & Bangladesh.
 Generate new Inquiries from new buyers and develop prospective buyers into regular customers.
 Coordinating with HQ, Korea related to techno-commercial queries of the customers.
 Looking into quality claims and their settlement, if any, made by the customers.
 Looking after new segment development (Solar, Construction, Auto & General Engineering) for
enhancing the Galvalume & Pre-painted Steel Sales volume.
 Represent Dongbu in seminars, conferences & exhibitions on steel or steel-based products.
 Arrange biz trip schedules & meetings for the PICs visiting India & Bangladesh from Korea HQ
regularly on monthly basis.
 Make necessary arrangements and accompany esteemed Customers during their visit to Dongbu’s
HQ & Factories located in Korea.

 Handled Stainless Steel Biz for POSCO Stainless in Two-wheeler industry
 Handled Coated Steel and Cold Rolled Steel Business pan India.
 Developed customers for Coated Steel (Aluminized Steel, EGI, Galvalume &
Pre-painted Steel) biz for POSCO C&C in North India.
 Handled “Electrical steel” business development in PSUs (BHEL, PGCIL, NTPC).
 Looked after major Electrical Panel manufacturers” for CRCA steel.
 Instrumental in Constant “Competitor-Customer” mapping.
 Liasioning with Channel partners like Hyundai Corpn, GS Global etc. for import
management.
 Continuous tracking of credit exposure for its recovery.

Key responsibilities pertained to Institution/Govt. Sales.
 Managing the effective Supply Chain in order to facilitate timely dispatch of material.
 Pricing and delivery estimates to support accurate and competitive offers to the end clients
 Support activities: Back up documents with marketing bids, delivery estimates and informal
feedback available in market on pipe and steel matter.
 Handling reputed companies (related to Oil & Gas Pipelines & Construction Sector). Key clients
include JSW Steel, Visa steel, Reliance, IOCL, BPCL, HPCL, NALCO, NTPC, BHEL, Assam Gas,
Hindalco, DLF & Unitech etc.