Lead Business Development/Sales for steel division with a goal to increase steel trading in Indian subcontinent across multiple segments with specialisation in B2B.
▪ Annual Business planning in alignment with the Global strategy; achieved gross profit (PBT) of USD ~2.5 million in CY23
▪ Consistently achieved gross profit over USD 1 million for last 4 years
▪ Played key role in introduction of high value grade from new mill to major Automotive OEM. (Growth in business volume by 2000%)
▪ Responsible for price settlement with auto OEM’s with premium over competition.
▪ Played active role in formulating strategy and delivering results for new origin products to be sold in Indian subcontinent based on logistics/ fitment
▪ Successfully developed alternate business/market to replace existing dying business for future sustainability through market analysis/ segmentation
▪ Signed MoUs with customers to a tune of 50000 MTS annually with excellent profitability
▪ Got 4 new customers on board and generated business worth 6 million USD from them within 5 months of internal decision to develop specific segments
▪ Forecasted the business scenario ahead of time (during and post COVID) to bring flexibility and changes needed to maintain/ enhance profit levels (~125% of annual budget)
▪ Helped company to achieve about 80% of market share for specific product through extensive research and strategy
▪ Developed HRC business in Bangladesh market from multiple sources based on mill situation.

Launched new product with a gross profit potential of $300,000 annually on a global basis
▪ Developed alternate vendors resulting in over 60% saving in the existing cost for a product line worth $150,000
▪ Identified new industry for sale of commodity to increase business volumes
▪ Negotiated with existing vendors to reduce product costs by $50000 annually

▪ Increasing Maruti vendor business by over 86% over 2008 in 2010 (contributing to Rs 200 crores turnover)
▪ Stabilizing and managing the Maruti in house business as in charge of the new project. (Rs 50 crores turnover)
▪ Development of Whirlpool of India as a major customer in white goods segment. (Rs 10 crores turnover)
▪ Received “Employee of the Year” award for the year 2009.

▪ Market Analysis based on prices, products, competitors
▪ Implementing Web Based Customer Complaint Management System in the company
▪ Handling Customer Satisfaction Survey
▪ Business Development with major automobiles and appliances firms
▪ Formulating long-term sourcing strategies based on customers’ future plans of expansion