● Created new strategies to execute marketing campaigns on Red Book, TikTok, Facebook, achieving over 700,000 views successfully converted traffic into sales.
● Implemented effective pricing optimization leading to a 5% sales increase resulting in a total profit of $60,000 and enhancing the company's financial performance.
● Planned a series of customer appreciation events with the Marketing team, improved brand image through budgeting, forecasting, and branding initiatives.
● Expanded customer base, successfully attracted and retained college student customers, increasing their share by 25%.
● Conducted data analysis using Excel and Power BI to optimize the data schema for customer information and vehicle inventory management.