Responsibilities:
In charge of Building an international team to penetrate the EMEA Market.
Managing Director of Sunwave France

Tasks and accomplishments:
 Reorganize and reinforce the Sales team with new Regional Sales Managers with the objective of maintaining and growth the recurrent revenue.
 Define and execute the Sales strategy per region.
 Successful preparation, development, and execution of the annual sales targets for all regional markets and strategic accounts.
 Preparation of a three to five-year sales projection identifying and developing strategic initiatives based on trends, threats, and opportunities.
 Building Business plans based on regional technological trends to influence the roadmap for medium- and long-term sales.
 Work with the Business Units, Sales Operations and Supply chain teams to assure the quarterly sales target and deliveries.
 Establishing and maintaining key customer relationships at C-level
 Penetration in New Markets via System Integrators and Tower Co Companies
 20% Sales growth in EMEA.

Responsibilities:
In charge of an international team of 12 persons based in Spain, France, Germany, Sweden, Poland, Italy, and Russia.
Business Development activities for Vodafone, Telefonica, Orange, Telekom Austria and Deutsche Telekom Group in Europe, in order to increase partnership for
developing 5G Solutions based on Active Antennas, C-RAN, Massive MIMO, Small Cells and Internet of Things (IoT); building a close relationship with the decision
makers (Head of Purchasing, Deployment and Engineering) all around Europe, Russia, CIS and Turkey.
Responsible for top level management of direct reports to enhance all facets of customer accounts, including developing regional business plans and forecasts,
selling RFS products and services, contributing to sales expansion measures, and promoting ongoing development of existing accounts.

Achievements and Accomplishments:
 Reorganize and reinforce the Sales team with new Regional Sales Managers with the objective to maintain and growth the recurrent revenue.
 Define and execute the Sales strategy per region. Either Direct to the MNOs or Indirect via Channel partners (distributors) or via OEMs with the
objective to generate new business opportunities in the pipeline.
 Successful preparation, development, and execution of the annual sales targets for all regional markets and strategic accounts.
 Preparation of a three to five-year sales projection identifying and developing strategic initiatives based on trends, threats, and opportunities.
 Building Business plans based on regional technological trends to influence the roadmap for medium- and long-term sales.
 Team building to motivate and coach the team members to achieve the quarterly Sales targets.
 Leading a Task Force to develop Hybrid Cable solutions for 5G deployment including P&L. Solution implemented all around Europe.
 Work with the Business Units, Sales Operations and Supply chain teams to assure the quarterly sales target and deliveries.
 Establishing and maintaining key customer relationships at C-level
 20% Sales growth in Europe, stabilization the business revenue Russia and CIS.

Responsibilities:
Management and team building work oriented to create confidence in Huawei’s products, motivate all the team members (Account/Product/Solutions Manager)
in all countries around Europe and LATAM in order to consolidate an accurate sales forecast, attaint sales objectives and build strong customer relationships with
the objective of ensuring short-, medium- and long-term revenue.
Sales, Marketing and Business Development activities for Vodafone, Telefonica, Orange and Deutsche Telekom Group in Europe, Latin America (special focus
Telefonica, America moviles and Entel) with the main objective of penetrating the countries (accounts) where Huawei Technologies are not present; and
increasing the business revenue and building a close relationship with the decision makers (Head of Purchasing, Deployment and Engineering) in Europa, Africa
and LATAM.

In charge of managing and motivating the local teams composed by the Account/Product/Solution managers in Europe and LATAM with the objective to identify
customer’s pain points and requirements to propose network solutions adapted to their needs based on either existing or future Antenna technology.
Building Business plans, based on input from the market, to influence the roadmap and attain the Sales objectives.
Prime speaker for international summits participating on C-level panels in Europe; Asia and Latin America.

Hosting and moderating C-level Huawei telecom summits and other events in Asia and Latin America. Participation in panels of discussions about LTE, Multiband,
Dual beam and Active antennas Worldwide.

Achievements and accomplishments:
 Penetration of Telefonica PERU – 90% of the market share.
 Telefonica Spain and Germany market share growth from 30% to 50%
 Execute LATAM 30% sales growth.
 Execute Europe 20% sales growth
 Team building and organizing internal antenna promotion and workshops for emerging countries – roadshow in Africa and Latin America

Responsibilities:
In charge of identifying the factors which influence the selection of a major wireless network supplier and internally recommend actions with the objective of
generating new business opportunities and ensuring the long-term development with Orange and T-Mobile (BuyIN) developing effective business relationships
with both senior technical and senior procurement decision makers, negotiating contract terms, reference new products, rates, and plan schedules at Group level.

Sales achievements:
 Signature of an 4G LTE and Legacy Antenna Line Device Corporate Sourcing Contract with Orange value of 20 Mio EUR/year
 Signature of a Legacy Repeater Corporate Sourcing Contract with Deutsche Telecom (T-Mobile) value of 3 Mio EUR/year
 New business penetration in the Orange African market (Kenya, Uganda, Ivory Coast, Tunisia, and Morocco) – 4 Mio EUR

Piraya Business and Solutions helped companies in the telecoms industry to define, accelerate, their sales in Europe.
 Generation of around 40 Mio EUR in 7 years. The revenue generated was for all the companies Piraya represented under that period.

Signature of a Frame agreement signed with Telefonica. First year revenue - value of 500 kEUR with a Over the Air Server to manage card SIM.

 Sales achievement of a revenue of around 2 MEUR in 2 years with the Railways companies in Europe.
 Contract signed with Banverket (Sweden) and Deutsche Bahn (Germany)

Packaging Machinery and Equipment, Packaging
In charge of the automation of a machine model X28 using a Siemens controller based on SYMATIC software.