Senior Sales Manager | Middle East and Africa (MEA) |
Based in Riyadh – KSA
• Strategic Account Management: Oversaw key accounts for Telecom Service Providers (ACES, TAWAL, STC, Mobily, Zain KSA, Zain Jordan, Ooredoo Qatar, VF Qatar, OmanTel, Sabafone, Yemen, Ministries of Interior (MOI), Ericsson, Nokia, Ministries of Defense and Aviation (MODA), Oil & Gas (ARAMCO), Utilities, Broadcast, Consultants, and System Integrators across multiple countries, including Saudi Arabia, Qatar, Kuwait, Oman, Jordan, Bahrain, and Yemen as well as special projects in Iraq and Morocco.
• Entrepreneurial Leadership: Founded the Saudi Arabian business of RFS, establishing a strong market presence and fostering a culture of responsibility and proactive growth.
• Business Development Strategy: Formulated and executed a comprehensive strategy for marketing Wireless In-Building Solutions, Base Station Antennas, Broadcasting Cables, Antennas, and MW antennas. Achieved a tenfold increase in business volume within the MEA region, focusing on Saudi Arabia.
• Establishment of YOFC Telecom Portfolio in Saudi Arabia: Positioned YOFC hybrid fiber and telecom portfolio in 5G telecom connectivity projects.
• Customer-Centric Approach: Developed a keen insight into customer challenges, expectations, and objectives. Utilized RFS’s suite of solutions to bolster support for mobile network operators and system integrators.
• Strategic Partnerships: Kept a pulse on competitor performance and worked closely with Distributors and Resellers to devise strategic plans for sustained growth.
• Sales Channel Management: Appointed and cultivated relationships with local distributors in KSA (Bazy), Qatar (Waseela and Hayat), Kuwait (Wajda), Yemen (SAMTEC) enhancing their capabilities and performance.
• Operational Excellence: Managed Dubai material stock forecasting with precision, ensuring optimal operations and inventory levels to meet regional demands.
• Key Achievements: Made RFS no.1 RF Cable vendor in KSA and Jordan, positioned RFS venue antennas and 5G 4x4MIMO antennas as no.1 choice for operators. Penetrated the 5G installation with RFS Hybrid Cables. Increased RFS revenue by factor of 6.

Based in Riyadh - KSA
Strategic Sales Leadership:
• Elevated Brand Positioning: Successfully positioned ZIRA as a leading provider of Wholesale Billing and OSS solutions for STC and Zain in KSA, collaborating closely with the CTO, Wholesale GMs, Technology GMs, and section heads to align product offerings with strategic business objectives.
• Team Management: Directed a dynamic team of 12 sales professionals, fostering a culture of excellence and driving consistent sales performance across the board
Innovative Business Development:
• Pioneered New Market Offerings: Launched a diverse portfolio of smart solutions, including Aislelabs indoor location analytics and Ruckus WiFi technologies and ZyXel WiFi technologies, to enhance the shopping experience in malls. Secured contracts with a prestigious shopping mall group and multiple hospitality clients, demonstrating a strong market adoption of innovative technologies.
• Expanded Product Lines: Introduced comprehensive WiFi solutions for both indoor and outdoor applications, leveraging Ruckus and ZyXel’s advanced networking equipment to meet the growing demand for reliable connectivity.
• Consultancy Excellence: Played a pivotal role in Telecom Tower Consolidation Planning, contributing to the acquisition of a significant project with Tawal in Saudi Arabia by engaging directly with their CTO, COO, and Optimization & Solutions Directors.

Based in Dubai - UAE
Strategic Sales Leadership:
• Strategic Account Management: Successfully managed telco accounts in the UAE, Qatar, Bahrain, Oman, Jordan, and South Africa, including Ooredoo Qatar, Vodafone Qatar, Zain Jordan, Umniah Jordan, Orange Jordan, Omantel, Ooredoo Oman, VIVA Bahrain, Batelco, Cell C, MTN, and Vodacom.
• Key Achievements: Positioned and Secured approval for JMA one-piece connectors following successful field trials from VIVA Bahrain, Umniah Jordan, Zain Jordan, MTN South Africa, and Vodacom. Generating 500K$ annually from VIVA Bahrain.
• Sales Channel Management:
o Managed JMA distributors; Waseela in UAE, Jordan, and Qatar, RTES in Qatar, RNS in South Africa, and Extended Networks in Nigeria.
o Closed IBS couple of deals for JMA Active DAS solutions to Cell C, MTN, and Vodacom in South Africa thru RNS the distributor.

Based in Dubai - UAE
• Strategic Business Development: Led initiatives to promote VIAVI’s RANtoCore Cloud testing platform, securing adoption by major telecom operators such as ooredoo Qatar, Etisalat, and du.
• Market Expansion: Spearheaded the growth of the Test and Measurement business across the UAE, Kuwait, Oman, Bahrain, Qatar, Jordan, Lebanon, and Pakistan.
• Channel Strategy Innovation: Redesigned the distribution channel strategy, implementing a 3-tier model that enhanced market penetration and partner engagement.
• Key Account Wins: Secured significant contracts with service providers for a suite of solutions including Network Performance Monitoring, Network Security, and End-User Experience Monitoring, contributing to the company’s reputation as a leader in threat intelligence testing, FTTH monitoring, OLT testing, and GPON testing.
• Relationship Management: Established and nurtured close relationships with department heads in Access, Metro, and Core network divisions within Etisalat UAE and ooredoo Group in Qatar, resulting in loyal customer bases and repeat business.
• Market Share Growth: Increased market share to 35% within Etisalat and Tamdeed, while maintaining a dominant share in du. Expanded the client portfolio by winning new accounts with Telenor Pakistan, Zain Jordan, Vodafone Qatar, Ericsson in the UAE, and the Qatar Army.
• Sales Achievement: Clinched a strategic deal for large-scale WiFi troubleshooting tools with Etisalat, reinforcing VIAVI’s position as a key player in the telecommunications industry.

Based in Riyadh - KSA
• Entrepreneurial Establishment: Functioned as the entrepreneurial force behind the successful establishment of CommScope’s business operations in KSA. Within three years, transformed the startup venture into a market-leading entity.
• Strategic Leadership: Stationed in Riyadh and reporting to the MEA VP Sales in Dubai, orchestrated the company’s rise to market dominance through strategic planning and execution.
• Portfolio Management: Successfully marketed 80% of CommScope’s product portfolio, including Active and Passive Wireless In-Building Solutions, Base Station Antennas, Coax Feeders, Filters, and Microwave antennas, across a diverse customer base.
• Business Planning: Crafted and implemented distinct business plans for each product line, all of which yielded substantial success and contributed to the company’s robust financial performance.
• Distributor Relations: Identified, vetted, and onboarded two key distributors, ADMC and ACES, fostering strong partnerships and enhancing distribution capabilities.
• Sales Growth: Escalated sales from US$3M in 2010 to an impressive US$43M by 2013/2014, reflecting a strategic and effective growth trajectory.
• Regional Expansion: Recognized for exceptional performance in KSA, expanded responsibilities to include ooredoo accounts in Kuwait, Oman, and the Maldives, achieving a remarkable revenue of US$43M in 2013.

Based in Abu Dhabi - UAE
• Leadership and Management: Directed the Test & Measurement department, overseeing the Profit & Loss (P&L) statements and leading a diverse team of sales, pre-sales, and calibration lab engineers. Reported directly to the Group CEO in Dubai, demonstrating high-level strategic oversight and operational excellence.
• Key Account Management: Successfully managed high-profile accounts including Etisalat, du, Motorola, Alcatel Lucent, Nokia-Siemens, as well as entities within the defense and education sectors such as the Ministry of Defense (MoD), Ministry of Interior (MOI), financial institutions, and engineering universities.
• Sector-Wide Influence: Administered multiple accounts across various sectors, including telecommunications, military, broadcasting, IT, fiber optics, and data services, showcasing versatility and comprehensive industry expertise.
• Market Share Growth: Sustained the highest market share for Agilent Technologies while strategically introducing and establishing new products like Exfo in the competitive market.
• Financial Stewardship: Consistently maintained a profitable P&L, securing almost every deal with key clients such as Etisalat, du, prominent TV stations, top engineering universities, MOI, and MoD, through effective cost control and value-driven negotiations.

Based in Amman - Jordan
• Strategic Account Management: Oversaw and expanded key accounts within the Oil & Gas industry, including Jo Petrol, regional Oil Refineries, and major Phosphate, Potash, and Pulp and Paper factories. Additionally, managed accounts for pharmaceutical plants in Jordan, demonstrating a broad industry reach and specialized focus.
• Sales and Technical Support: Championed the sale and technical support of Process Automation, Control Equipment, and Field Instruments, ensuring optimal performance and customer satisfaction across all accounts.
• Product Expertise: Collaborated closely with leading solution providers such as Yokogawa, AEG, Keystone, Saunders Laval, Honeywell, and Rosemont, enhancing product integration and operational efficiency for clients.
• Financial Operations: Played a pivotal role in facilitating Letters of Credit, showcasing a comprehensive understanding of international trade finance and contributing to seamless financial transactions.