Formulated and executed sales and category management strategies for the Stainless Steel
business across Pan India through a distribution network.
- Led and mentored a team of 7 field sales representatives, providing guidance and
support to drive achievement of sales targets.
- Surpassed turnover targets by achieving a turnover of Rs 250 Cr in FY 23-24, with projected growth to Rs 680 Cr in FY 24-25.
- Maintained a consistent monthly average of 1,000 MT in sales, showcasing steady performance.
- Nurtured and sustained relationships with 100 customers monthly across Pan India for
Stainless Steel products, strengthening client base.
- Collaborated with the FOS team, IS team, and Success team to convert leads and facilitate
cross-selling, contributing significantly to overall sales figures.
- Managed 40 authorized channel partners of JSL for Stainless Steel sales on a Pan India
basis, ensuring comprehensive network management.
- Explored and established new channels for Imported materials, successfully expanding the
business's market reach.
- Utilized SFDC and tableau for comprehensive business analysis, contributing to informed
decision-making and strategic planning.

Led the sales team for stainless steel business, achieving monthly sales of 4600 MT.
- Managed a team of 5 associates across pan
India, ensuring efficient operations and sales support.
- Streamlined supply chain management to improve On-Time In-Full (OTIF) performance.
- Successfully handled 150 customers on a monthly basis, ensuring high satisfaction and
retention rates.
- Improved associate productivity by focusing on their repeat ratio, achieving D30: 75%, D60:71%, and D90: 85%.
- Acquired 10-12 new buyers monthly for Shah Foils, expanding the customer base and market presence.
- Expanded product lines by introducing circle cutting facility and in-house CTL lines,
enhancing offerings.
- Established regional warehouses in Delhi and Mumbai, optimizing supply chain and reducing lead times.
- Implemented memorandum of understanding (MOU) for regular buyers, resulting in increased repeat business.
- Enhanced plant team productivity by optimizing minimum order quantity (MOQ) to
achieve a 16mm/kg ratio.
- Sales and Marketing

Managed sales of Stainless Steel Coil in Gujarat region, achieving a monthly potential of
1300 MT, with a specific focus on Sink Segment,Hinges, Hollowware, and P&T in lower
Thickness (0.58 mm & 0.68 mm).
- Targeted and engaged OEMs and Traders in the potential region, contributing to increased
market penetration and sales growth.
- Launched and introduced new Grades to diversify the product portfolio, facilitating
marketing development efforts and broadening the customer base.
- Conducted comprehensive competition analysis to finalize effective marketing strategies,
ensuring sustainable and profitable growth in the market.
- Proactively addressed customer complaints, providing timely and accurate solutions, while
also managing product customization to meet specific requirements.
- Cultivated and maintained strong relationships with key clients, ensuring the delivery of quality service and driving customer delight for business retention and enhancement.
- Conducted customer profitability analysis, identifying areas for improvement to enhance
customer relationships and maximize business outcomes.
- Implemented a periodical performance
monitoring system through SAP/ERP, leveraging advanced computer-based technology to
enhance operational efficiency at all levels.

Developed complete market (sales channel,project sales network, architects network) for
Delhi/NCR territory, driving significant brand growth and market presence.
- Established associations with 8 top dealers, effectively expanding sales channel and reach in the region.
- Segmented projects and strategically positioned them at dealer premises, enhancing
visibility and accessibility for target customers.
- Positioned Sternhagen brand effectively through careful selection of dealers and
architects, contributing to increased brand recognition and market positioning.
- Strategized brand building and implemented initiatives to create market awareness, fostering a strong brand presence in the region.
- Cultivated a premium builder lobby, resulting in increased sales and successful collaborations with prominent builders.
- Led a team of 3 sales executives, providing guidance and support to enhance their performance and drive business development and sales growth.
- Secured specifications for tiles in upcoming projects and established partnerships with new builders, expanding market reach and opportunities.
- Provided comprehensive accounting and sales support to appointed distributors, ensuring
seamless business operations and fostering strong partnerships.