Manage Key Account Manager (KAM) Team - Operation team & Digital channel (Shopee,Tiki, etc..)
For KAM Team:
- In charged of Snacking & Salted category in Modern Trade & Ecomerce Channel.
- Develop yearly business plan & budget by Account with Sale Team- MKT Team- Supply chain & Factory’s team in line with TOP BOD’s strategies, implement & monitor Business plan to Sale Team.
- Build & manage Price structure, sale operation budget, Trade budget etc… to ensure reaching sale’s revenue & P&L target are controlled by monthly and quarterly.
- Coaching & support KAM Team to negotiate Contract, build Business plan by each account & Ecomerce clients to hit sale target & P&L target in total year.
- Negotiate trading term- JBP with key customer & Distributor every year.
For Operation Team:
- Build Sale’s Routing, Coaching & Manage sale team and support if needed.
- Manage Distributor in MT for ontime delivery.
- General monitor sale’s activities between Company with Customers in Nationalwide
- Support Operation Team to push sellout’s revenue in MT& Ecomerce, manage brand’s imaged in MT & Ecomerce channel.
- Support Operation Team to manage risks on field.

Planning:
- In charged of Oil Category in MT’s distributor & MT channel as price structure – trade policy including promotion & TOT budget.
- Build business plan and Operation plan for all principals to achieve sale targets & P&L target with Sale Team & Principal (Brand Team, Trade Team, Supply chain, Factory etc…).
- Manage trade promotion budget, P&L & Cash flow is under control vs yearly target.
- Coaching & support Sale team negotiate Contract to get the best term for all principals (keep same Budget but increase sale revenue).
- Coaching & monitor Sale team to build Quarterly Trade Promotion plan within yearly budget.
Operation:
- Analyst sellout report, agency report & the market update to propose trade or MKT plan for all brand’s are updated & combine promotion in multi- category or Trade mixed in sale channel.
- Coaching & monitor Sale Sup to ensure all the activities/ promotion are well implemented & avoid price’s conflict among sale’s channel.
- Ensure business’s health in best condition in each Month, Quarter & in every Area.
- General monitor all Sale operation activities & all conversation between Sale Team to Customers which follow Company’s Policy.

- Build Business’s plan for Ferrero Rocher ( Nutella, Kinder Joy, Tictac) as MCP- ASO Plan, Display & Promotion proposal…, implement plan to Sale team for achieving sales target in each Brands.
- Market research, analyst VN market for incharged area and propose business’s plan for each Area.
- Support MKT team to build Trade promotion & Display activities.
- Recruit new distributor / Customers in GT channel, recruit sale team (Sale Supervisor, Saleman etc…) base on manpower plan.
- Manage sale team & 4 distributors in HCM.
- Review & managed sales performance monthly, quarterly
- Coaching Sale team (sale supervisor, sale leaders and sale staffs) on field.
- Field visit to survey competitor’s activities, market research to revise sale activities on next month.
Category Manager 06/2016 to 11/2016
- Manage Category Team to make sure each Category achieves KPI as sale revenue, forecast, inventory etc…
- Interact with marketing or Principals for market visit, promotion proposal, free gift, contribute to the principal strategy development & other principal’s requirements in VietNam market.
- Analyst product’s assortment all the sale channel (GT, MT, etc…) & develop or evaluate trade promotion and implement trade promotion plan to each sale PIC.
- Analyst & define best facing in stores display for each brand, focus in key customers in GT sale channels
- Research, analyst the market to find the opportunities to push sellout for each category/ brand at each sale chain.
- Sales forecast, MKT & trade activity planning – annually master forecast and quarterly, monthly action and revised planning (degree of details varies among principals).

General Trade – Acting Head of Trade 02/2016- to 06/2016
- Develop the business plan which in line with the strategy and implement it to Sale PICs as details:
 Develop in-store display strategy to support sale and and marketing campaign.
 Develop & deliver trade promotion plan upon monthly /quarterly /annual sales targets as AOP.
- Identify key outlets, key area and coordinate with Sale Team to negotiate with retailers to do Loyal Store campaign for increase monthly sale target/outlet.
- Maximize space share in each outlets via display campaign.
- Develop Area’s tool of trade to maximize branding on shelves at each store.
- Maximize and control Trade marketing budget to achieve sale target with efficiency.
- Overlook and feedback analyze for all sale & trade marketing project and report to Trade Marketing Director & National Sale Director.
Modern Trade & Key Account – Trade Marketing Manager 01/2015 – 02/2016
- Support Sale Team to develop new customer to increase sale in MT& KA including negotiate contract, trading term, A&P etc…
- Manage business funds between company and distributor/ Supermarket (Trading term, quarterly discount, monthly discount, special event etc…)
- Supervise & Analyze competitor’s products and identify opportunities to grow products in MT (price, marketing activities, merchandising activities etc…)
- Maximize supporting display on shelves and in stores from Stores/ Buyer.
- Maximize end user’s promotions base on the monthly and quarterly budget.
- Manage budget for merchandising & trade marketing activities (TOT, POS, Discount etc…).
- Deploy trade marketing campaigns to members of each Supermarket (Free Gift, Shock price, etc…)
- Overlook and feedback analyze for all sale & trade marketing project and report to Trade Marketing Director & National Sale Director.

- Take responsibility in Modern trade channel. Negotiate the business contract, yearly & monthly promotion with Buyer.
- Manage business funds and budget between company and distributor (trading term, quarterly discount)
- Supervise & Analyze competitor’s products and identify opportunities to grow Pham Nguyen products in MT (price, marketing activities, merchandising activities etc…)
- Coordinate with potential business partners for co-marketing activities.
- Overlook and evaluate marketing project and report to BOD.
- Monthly & Quarterly review with BOD and distributor representative to evaluate and create the best way to increase sale and visibilities in MT.