• 70KMT trading volume during 2023 in the Region
• Key flat steel customers in Mexico were introduced to increase Macsteel International’s market share on cold-rolled and hot-rolled products.
• Re-activated operations with Canada flat-rolled customers after Macsteel International's absence in the Canadian market.
• Developed new sources into the Canadian market to expand the company’s participation in the East Coast Market.
• Support on developing the Northeast market of the USA for Macsteel International.

• Business development of the company's core products in the Mexican and Canadian markets.
• Establish key relationships with leading steel distributors in Mexico.
• Cold contact with leading steel distributors on the east coast of Canada.
• Achieved the first commercial steel contracts for the company in Mexico.
• Develop and research potential customers for various steel grades and usages.

Sales Manager Mexico, Central America and Caribbean / Samsung C&T America, Inc.
May, 2015 – June 2021.
• Market research and development in Central America and Caribbean countries stablishing relationships in Guatemala, Honduras, Nicaragua, Panamá, El Salvador, Costa Rica and Cuba.
• Average sales of 350KMT per year in the region.
• Develop export agreements with steel makers in Mexico for USA and Central American markets.
• Succeed to develop a M.S for the company over 60% in the Central America region.
• Strengthen the relationship between sourcing mills and final customer.
• Increased by 10% company profit for the region since 2015.

Sales Manager / Samsung C&T America, Inc.
May 2013 – May 2015
• Develop sales strategies according weekly, monthly, and annual forecast of the commercial Steel. U$150M / year.
• Manage and motivate sales department people to achieve sales goals.
• Increase sales volume in Mexico.
• Find strategies to develop Asian sources in the domestic market.
• Inform Head Quarters regarding new government barriers, market trends and opportunity windows in the steel market.

Sales Senior Associate / Samsung C&T America
May, 2012 – May, 2013
• Person in charge of the Commercial Steel (STS, CR, HRC, PLATE and Coated Steel) for Mexican Market.
• Develop and increase the business relationship between Samsung C&T and National Customers.
• Develop new customers in Mexico.
• Increase the business relationship with automotive customers and design the supply chain for automotive components (steel).
• Promote new supply chains between customers and Asia sources.
• Create new sales strategies to have a strong impact on the domestic market.
• Locate Samsung C&T as one of the leading suppliers nationwide.