Spearheaded IoT market research, identifying trends and product opportunities, resulting in successful product launches.
Optimized SEO/SEM strategies through data analysis, increasing website traffic by 20% month-over-month.
Collaborated with product management to develop features that addressed customer needs, boosting qualified leads by 40%.
Led 10+ trade shows, contributing to a 30% increase in lead generation and strengthening Advantech’s brand positioning.
Designed and executed a social media strategy that enhanced brand awareness and engagement with target audiences.
Advantech USA | Irvine, CA
Mar 2022 – Oct 2022
Conducted competitor analysis to differentiate Advantech's offerings in the IoT market, improving overall positioning.
Developed targeted marketing campaigns, increasing lead generation by 40% per quarter in collaboration with sales teams.
Increased conversion rates by 15% through personalized, data-driven campaigns targeting key customer segments
Marketing Assistant

Conducted market research to identify new customer segments and potential partnerships, driving a 25% expansion in program
reach.
Supported event organization, resulting in greater engagement and awareness of educational programs.
Analyzed marketing campaign performance, offering data-driven recommendations for improvement.
Assistant to Product Marketing Manager

Collaborated with Product Managers to review all product families and identify low-selling or duplicate products resulting
from the Life Technologies acquisition.
Developed and implemented discontinuation plans in coordination with product managers.
Created detailed lists of products eligible for discontinuation.
Assessed the financial impact of discontinuation on both the business and customers, ensuring strategic alignment.
Assistant to Marketing Research

Designed and executed digital marketing strategies that reduced operational costs by $10,000 in six months.
Leveraged Google Analytics and Tableau to optimize Facebook ad campaigns, increasing sales by 7% within one quarter.
Built relationships with over 100 clients through targeted digital marketing strategies in the stock industry.