Managed and optimized user acquisition and retargeting campaigns
across paid social (Facebook, Instagram) and Google for B2C startup,
exceeding revenue and CAC targets by over 6%.
• Enhanced email remarketing eforts, contributing to a 15% increase in
reengagement conversions.
• Designed and executed comprehensive tests for channel and creative
optimization, enhancing click-through rates by over 30%.
• Collaborated across teams to share insights and strategies, fostering a
culture of data-centric marketing and continuous improvement.

Managed weekly newsletter, optimized email content, and improved CTR
by over 5%.
• Organized and promoted biweekly events by coordinating with cross-
functional teams and senior stakeholders.

Executed social media campaigns, increasing engagement by 8%.
• Monitored and reported digital metrics on a weekly basis to assess
campaign success and inform content optimization.

Processed up to 30 contracts weekly and updated CRM database,
ensuring data accuracy.
• Provided deal desk support by pulling reports and creating dashboards for
lead conversion, win rates, and sales performance.