Led Amazon account business management in product portfolio,
performance marketing, GTM, pricing and promotion offer planning
Accomplished +15% YoY growth of new flagship launch sales with
introduction of revised messaging and optimized targeting
Introduced new initiatives of cross-category merchandising, consumer
finance program, 1P traffic-generating deals and push notification
marketing

Led Direct-to-Customer Mobile Experience business which covers
Smartphone, Tablet, Wearable in Samsung.com
Achieved revenue of $1.4 billion of Mobile Experience business in 2022
(record-breaking since e-Commerce business started in Samsung)
Reached 14% profit rate in 2023 by introducing cost controlling process
that measures ROI directly relevant to investment decisions on offers
Established promotion strategy based upon sales data analysis,
competitive market sensing, traffic analysis and conversion
enhancement study
Operated and managed SCM with demand and supply management
Awarded Samsung Annual Award by CEO (Platinum) for contribution
with BOPIS expansion
Chaired weekly meetings with executive leadership to identify
opportunities for improvement, establish milestones, and tailor
products to individual markets.

Led Product marketing strategy of Smartphone, Tablet and Wearable
portfolio, pricing, GTM and life cycle management in collaboration with
Samsung Electronics America
Operate and innovate SCM and Demand Planning process in CPFR
Consumer data analysis and market study to build management target
Established Sales enhancement plan with competitive analysis, new
offer implementation, market sensing and benchmark of best practice
Targeted consumers by designing multi-pronged, comprehensive
marketing strategy in terms of retention and switching
Managed business KPIs and assessed business performance of team.
Awarded Samsung annual Award by CEO (Gold) for contributing to
Market Share expansion

Led product portfolio and technology sales support for smartphones,
tablets, and wearables optimized for Sprint subscribers.
Established product offer proposals with marketing value propositions
and managed the product life cycle from launch to end-of-life (EOL).
Coordinated the implementation of new service features on smartphone
projects through close communication with the product planning and
R&D teams.
Organized and facilitated top-to-top meetings between the CEOs of
Sprint and Samsung to introduce 5G technology.
Awarded the Samsung Annual Award (Bronze) by the CEO for
contributing to the expansion of flagship sales.

Managed business operation for Smartphone & Tablet in portfolio,
promotion, pricing and marketing strategy in collaboration with
Samsung offices in Spain, Austria, Switzerland, UK, and Romania
Established business management strategy and weekly SCM operation
for Samsung Europe offices
Set up quarterly business plan based upon competitive sensing and
SWOT analysis