Pioneered Birdfolks, an Asian American fried chicken restaurant known for its
unique fusion of Asian-inspired flavours with American comfort food, setting
Birdfolks' brand identity apart in a saturated market.
• Executed effective social media campaigns and media invites, sustaining
marketing impact and driving consistent full-house dining from 2017 to 2019.
• Received accolades, including "Best fried chicken in Singapore, Top 20" by
Honeycombers (2023) and recognition as a "paradise for fried chicken" by
Singapore Foodie (2021), along with the notable recognition of "Well-Worth The
Wait" from DanielFoodDiary (2018).
• Birdfolks generated over a quarter of a million in capital, facilitating the
launch of Paddyfolks in 2019.
, Singapore — Founder
2021 - 2024
• Founded OK Burger, a gourmet burger brand with a cloud-based, no-frills
concept, redefining the gourmet burger experience with a focus on quality and
flavour.
• Captured a significant share of the online delivery market during COVID-19
dining restrictions, resulting in a substantial boost in overall company sales
revenue.
• Maximized staff and kitchen efficiency, benefiting both Birdfolks and
Paddyfolks operations, contributing to staff retention and overall operational
excellence.
Lotus Garden, Singapore — Partner
2018 - 2023
• Made a strategic investment into Lotus Garden, diversifying the F&B cuisine
portfolio with a fusion of Thai and Chinese culinary traditions. Forecasted
significant growth potential for Lotus Garden with the establishment of online
branding and identity.
• Devised and executed marketing strategies, including digital marketing
campaigns, influencer collaborations, and partnerships with neighboring
businesses, amplifying Lotus Garden's visibility and presence in the market.
• Successfully established Lotus Garden's social media presence and search
parameters, enabling the return of loyal customers after relocation.
Paddyfolks, Singapore — Founder
2019 - 2021
• Founded Paddyfolks in Singapore's central business district, offering vibrant
and nutritious Japanese rice bowls catering to health-conscious diners.
• Established a collaborative partnership with Funan TRX, True Fitness in 2020
to amplify Paddyfolks' brand commitment to culinary delight and nutritional
mindfulness within the health-conscious community. Leveraged TRX branding in
marketing campaigns, resulting in a healthy uptick in sales revenue from new
customers belonging to TRX and True Fitness.
• Initiated working partnerships with neighbouring corporate entities including
WeWork, Monetary Authority of Singapore, and Lyf Funan as a preferred partner
to strengthen the revenue stream in 2020.
• Recognized as "Best Salads & Grain Bowls in Singapore" by Burpple in 2020.

Established PastryDen as a celebrated dessert destination in Singapore,
specialising in exquisite desserts and curated dessert tables for various
occasions, emphasising the fusion of dessert artistry with captivating
presentations.
• Cemented PastryDen's reputation as a preferred dessert partner by securing
PastryDen as a complimentary event partner to multiple wedding exhibitions and
baby fairs from 2014 to 2016.
• Successfully hosted strategic sponsored marketing campaigns with MediaCorp
radio stations including UFM1003, KISS92, and Capital958 in 2014 and 2015,
enhancing PastryDen's industry visibility.
• Secured a 2-year sales agreement with Cryoviva Singapore from 2016 to 2017,
• Generated over a quarter of a million in capital, paving the way for the
opening of Birdfolks in 2017.