APAC ( Singapore , Indonesia, Korea)
Responsibilities:
· Support Brand Partners / Franchisee
· Conduct regular restaurant visits within the region following an established “operational pathing” to validate success routines for the guest experience, food safety and sanitation, food quality, facility management, people development, and operational efficiencies.
· Collaborate with and influence Brand Partners to safeguard proper brand standards regarding Wingstop Way (Culture), effective restaurant operations, guest experience, food safety, adherence to approved ingredients from approved vendors, and implementation of training programs for restaurant management and team members.
· Subject matter expert for WRI operations programs and KPIs (ie. SMG, QSC, BSC etc). Lead and drive improvements in such programs within the Brand Partner’s organization to deliver on targets through regular engagement, measurement of KPIs, and action planning.
· Act as the liaison between Brand Partners, the APAC team, and GSC for training programs to ensure successful cascade and continued sustainment.
· Provide effective coaching, training, and education as well as people development know how to drive consistent improvements in Brand Partner’s business and operations performance through the Wingstop Way.
· Facilitate business planning and review process to drive results within Brand Partner organizations in areas of sales trends, labor, COGS, profitability, guest experience as well as people development and training through tracking and focused action plans.
· Support Brand Partners with analyzing their business opportunities and areas for improvement while executing short- and long-term business plans.
· Support Brand Partners to plan for and set up successful NROs through smart people planning and driving training competencies, manage NROs documentation and administrative requirements to ensure alignment.
· Drive new market entry (NME)
· Support the operations and training aspects of NME workstreams. Working closely within APAC team and collaborating with GSC, and operational support for Pre-Market Assessment.
· Support completion of all training materials (applying market nuances) before commencement of in-market training.
· Guide restaurant layout and operations flow.
· Collaborate with BP and GSC on market training plan and timeline, lead/support in-market training with GSC Ops team to set the market up for successful launch.
· Functional leadership for innovation, regional, and global projects
· Partnership with marketing and supply chain to provide operations counsel in developing new menu items, and adaptations for local market preferences.
· Collaboration across regions and with the Global Support Centre in Dallas.
· Share/promote best practices across regions/markets to lift the overall Ops performance of BPs.
· Lead training and people development strategies for the region.
Key Contributions / Career Highlights:
· Achieved the KPI target for operations in 2023.
· Successfully conducted 2 Pre-market assessment in Japan and Thailand
· Supported the opening of 15 NRO restaurants across Singapore and Indonesia.

Marketing, Digital and Delivery Lead
Responsibilities:
· Operational Excellence
· Conducted ongoing restaurant evaluations with franchisee operators to assess performance on Subway’s brand standards and coached them to make improvements.
· Coached franchisees to implement Subway’s core operating systems and build a culture of operational pride and excellence.
· Analysed patterns and identified key opportunities for improvement of processes or results.
· Partnered with the development team to review kitchen layouts for new builds and renovations to ensure compliance with adequate capacity, food, and health safety standards.
· Franchise Engagement and Performance Management
· Evaluated individual franchise leadership engagement, customer and employee culture, business plan quality, business review, and organisational structure and provided consultation to improve overall effectiveness.
· Benchmarked and used data (audits, OSAT, financials, etc.) to lead strategic planning with franchise partners that drive customer count growth and operational excellence.
· Coach franchisees/managers/area coaches on specific competencies or subject areas.
· Gave continuing feedback, recognised achievement, and recommended improvement.
· Defined and agreed upon performance goals and objectives with the franchisee.
· Development/Restaurant Growth
· Worked closely with the APAC regional development team to define, activate, and support plans for franchisees to grow, re-image, and re-invest in their restaurants.
· Guide and coach new franchisees on the new restaurant complete set-up opening process.
· Digital and Delivery Development
· Managed 3rd party digital aggregators and Subway’s Ops Technology solution.
· Acted as the key liaison for key initiatives related to Digital and R&D tests, set up key processes and timelines to ensure restaurant implementation as per brand standards.
· Marketing
· Implemented marketing strategies to promote Singapore business by identifying the brand’s goals, creating various marketing materials, and monitoring campaign results.
· Conducted local market research to learn about competitor pricing for similar items, reviewed previous sales data and company revenue needs, and decided on a market price for a range of products based on findings.
· Implemented local restaurant market strategy for franchisees to drive customer satisfaction, increase customer leads, and increase customer retention/loyalty.
Key Contributions / Career Highlights:
· Improved operational excellence and focused on delivery platform strategy, resulting in 180% YoY growth in delivery sales.
· Implemented successful brand marketing strategies, increasing customer satisfaction, leads, and retention/loyalty.

Jun 2019 – Dec 2020
Responsibilities:
· Monitored logistics and updated company inventory, analysed operational performance and resolved issues to ensure all operations met quality and safety standards.
· Supervised supply chain operations and maintained consistent performance on contract KPIs.
· Conducted monthly business operations reviews and identified opportunities for improving operational performance.
· Oversaw data reporting and analytics for supply chain operations to support business.
· Collaborated with CR suppliers to drive operational performance on product availability and fulfilment for core range products to supply chain partners.
· Conducted shop operational performance reviews to quantify sales loss and root causes.
· Supervised operational safety standard implementation at warehouse and store delivery.
· Delivered and communicated global supply chain goals and objectives with supply chain partners.
Key Contributions / Career Highlights:
· Achieved 100% fulfilment on stock supply for all kiosks.
· Conducted product rationalisation, which resulted in a 10% reduction in storage costs by removing slow-moving products.
· Negotiated multi-million dollar contracts with suppliers and supply chain partners, improving sales and compensation.
· Helped the Convenience Retail business generate approximately $35 million in turnover annually and supplier income of approximately $12 million through the supply chain partner.
Category Manager – Packed Beverages May 2018 – Jun 2019
Responsibilities:
· Managed the convenience store beverages category for a 57-site convenience store chain, overseeing relationships with 30 vendors, 6 categories, 3000 products, and $40 million in sales.
· Utilised descriptive and predictive analytics to analyse trends and pursue growth.
· Optimised sales returns from dedicated space for the category and developed ideas to maximise space for sales returns.
· Built and executed category marketing plans on the Shell network to deliver category top-line growth targets.
· Negotiated commercially with manufacturers and suppliers for favourable commercial terms of trade with respective category suppliers.
· Conducted regular business reviews for category performance and updated leadership on key action items, developing a continuous improvement program to drive consistent business performance.
· Drove consistent on-site execution to the highest standards as laid out in the category standard operating manual.
· Conceived and executed targeted consumer activation programs from time to time as part of category supplier partnerships to drive consumer traction and growth.
· Delivered and communicated global category goals and objectives with all franchisees.
Key Contributions / Career Highlights:
· Achieved 42% growth in the Beverage Category and 10% in supplier income.
· Successfully launched the first ZERO alcohol campaign with supplier Asia Pacific Beverage at the Shell region level.

Responsibilities:
· Spearheaded the implementation of comprehensive operational solutions across all restaurants and outlets to deliver customers' needs and business strategies.
· Worked closely with cross-functional teams to plan promotional campaigns, prepare communication strategies, and conduct centralised training for business consultants and managers.
· Oversaw full-spectrum supplier management while developing and implementing strategic initiatives to cement supplier relationships.
· Ensured adequate supplies and inventory to support various promotional campaigns across all restaurants, Brand-Dessert Kiosk, and McCafé.
· Forecasted promotion requirements and performed monthly cost and storage reviews with suppliers and the distribution centre.
· Coordinated the supply of small wares and presentation initiatives, including supplier trial testing and roll-out.
· Conducted monthly and quarterly reviews of small wares costing, stock management, and availability.
· Forged collaborative partnerships with key internal customers, including the Restaurant Operation Team, Cross Functional Team, and Distribution Center.
Key Contributions / Career Highlights:
· Served as Project Team Member for the roll-out of Café Plus 2016 and Create Your Taste 2015 campaigns.
· Led packaging revision, local sourcing, and bundling of slow-moving items to achieve additional cost savings of $100,000 for small ware inventory.
· Successfully established and maintained 10 vendor partnerships, including strategic planning and budgeting, vendor selection, and quality assurance, resulting in annual cost savings of $50,000.
· Increased year-over-year sales by 15% while increasing profit margin by 2.5% by coordinating new promotions, SKU rationalisation, and planogram development.

Responsibilities:
· Collaborated with restaurant teams to achieve business goals, including business planning, P&L monitoring, and major promotions for 34 Dessert Kiosk outlets.
· Provided comprehensive consultation and support to Business Managers to maximise sales and profits for assigned restaurants.
· Liaised with cross-functional teams in promotion planning, product testing, and operational execution.
· Developed training materials for core and limited-time offer promotional products.
· Monitored the efficiency of Dessert Kiosk operations through quarterly visits to outlets.
· Built and maintained strong business relationships with Restaurant Managers, Restaurateurs, Restaurant Leadership Assistant Team, Business Consultants, Business Managers, and customers.
· Generated monthly and quarterly business reviews for all stakeholders.
Key Contributions / Career Highlights:
· Successfully set up two new Dessert Kiosks in 2014, including crew training, while championing the execution of the Gold Standard Challenge Campaign for market Dessert Kiosks.
· Appointed Project Team Member of the McCafé Brand 2014 campaign.

Restaurant General Manager/Assistant Manager