- Go-to-Market Strategy Development and Execution (DACH Region | Polo Sylt)
Developed and implemented the Go-to-Market strategy for Polo Sylt in the DACH region, with a focus on sustainable growth and expanding distribution channels. Drove strategic initiatives to increase market share and profitability, ensuring alignment with revenue goals and margin targets. Managed the distribution strategy across multiple sales channels ( wholesale – retail – depot – SMU production). Inventory and NOS planning (range and cost analysis, OTB management). Close Cooperation with Head of Marketing to implement OMNI strategies in retail and event marketing
- Brand Strategy Development and Implementation (Women, Men, Kids | B2B & D2C Markets)
Developed and executed a comprehensive brand strategy from scratch, aligning with both B2B and D2C markets, including prominent platforms such as Zalando and About You. Led the end-to-end process of brand establishment, collection planning, and strategic positioning for diverse target groups (Women, Men, Kids). Spearheaded the creation of product collections, ensuring market differentiation and brand consistency across all channels.
- Process Optimization & Collection Development for Profitability & Efficiency
Optimized development processes to enhance profitability and operational efficiency by leveraging procurement synergies and bundling fabrics and quantities. Led collection development initiatives, balancing creativity with cost-efficiency to meet market demand and margin targets. Served as the key contact for coordinating the full-circle sales service, overseeing the seamless integration between partner service, marketing, procurement, and controlling departments to ensure aligned business objectives and operational synergies. Building and maintaining professional relationships with internal and external stakeholders to create
and drive a strong Brand Spirit  ( Import Dept. – Marketing – E.Com. – PM.)

- As trusted and inspiring platform enablers we enhance sustainable growth by bridging into the industry and empowering our partners to maximize on our platform products and services that bring fresh and relevant assortment to our customers across Europe. The Country Manager role focuses on developing and executing an effective national go-to-market strategy that maximizes rapid growth, while building a consistently strong sales pipeline, targeting the partners.
- Development and execution of the GTM Strategy for Connected Retail Germany, Europe's largest market/program, accounting for 70% of Connected Retail’s total GMV and consisting of 1200 multi-label and brand Accounts with 3400 POS in Fashion, Sports, Beauty and Children’s product segments. Hands-on conversion of inbound and outbound leads, through the conception and creation of Sales Tools, such as pitch decks, webinars, speeches and their personal delivery.
- Leadership / Stakeholder Management:
Direct Lead of the German Sales Team (4 FTE ́S) including their coaching, promotion and personal and professional development. Applying data analysis to strategy recommendations, identify impactful business opportunities and predict future market developments. Cross-functional collaboration between departments (Art. Mgmt./ IT / Buying/ Marketing) synergising overall efforts while optimizing internal processes (T2T /Tech.Integration) and their implementation within general process management.
- B2B Sales Partner Relationship:
Development and optimization of Zalando's B2B distribution partnerships through the recruitment and continued management of external collaborators, such as; Katag, Modehaus (Trade Association) and Cloudstock. This included the organization and execution of world-class Industry Events including: “Premium Berlin'' (June22), Katag-Cheftagung (July 22) and a Keynote Speech at Modehaus Partner Days, (May 22).

- Drove sales strategy and developed concepts for wholesale, key account business, and SIS expansion. Led development of collection framework planning for product groups, seasonal content, focal points, themes, and NOS replenishment. Successfully drove profitable and sustained growth of market shares for NOWADAYS in both wholesale and e-commerce channels.
- Strategy & Processes:
Developed and implemented successful go-to-market strategies for key accounts in close collaboration with the CEO and executive team. Gathered and analyzed data insights on consumer behavior, product trends, pricing, competition, marketing, and distribution processes to inform long-term growth plans with strategic accounts.
- Customer Relations:
Built strong relationships and strategic partnerships with key accounts to drive business growth. Provided strategic leadership as the voice of wholesale and key account partners to inform assortment and collection planning, streamline processes, and define market needs.
- Stakeholder Management:
Led the analysis of store sales data to identify weaknesses and opportunities, and collaborated with cross-functional teams to optimize assortment selection and manage inventory. Worked closely with customer service and product teams to ensure seamless execution of strategic plans and initiatives, to push current sales data and manage stock sales, NOS, swaps, and other inventory-related issues.
- Product Focus:
Utilized sell-through data and consumer insights to drive consumer-centric product flows, resulting in improved product performance and customer satisfaction. Analyzed and evaluated performance indicators at product, price, and inventory levels, deriving actionable measures to optimize business outcomes.
- Budget Planning:
Responsible for the overall budget and seasonal planning of pre- and re-orders and NOS business for all Sales Channels.

- Developed and executed the GTM (go-to-market) strategy for Marc O'Polo Denim Men in the Wholesale, Franchise, and Key Account segments of the German market, resulting in increased sales and market share. Managed 46 accounts with +90 POS (points of sale) and established strategic partnerships to drive growth and customer conversion across all channels (omnichannel).
- Strategy & Processes:
Developed and implemented omnichannel GTM (go-to-market) strategies for MOP ́Denim, resulting in increased brand awareness and revenue growth. Collaborated closely with Product and Performance teams to drive a modern and relevant product assortment and adopt data-driven decision-making processes. Leveraged market trends and consumer insights to develop comprehensive GTM plans that aligned with business goals and supported overall company objectives.
- Customer Relations:
Collaborated closely with Marc O'Polo partner management and buying teams to establish strong relationships and ensure alignment with the company's overall strategy. Conducted quarterly business meetings and provided regular strategy updates to partners to achieve jointly defined goals and priorities within established timelines. Leveraged effective communication skills and a customer-focused approach to manage partner expectations and drive mutually beneficial outcomes.
- Stakeholder Management:
Managed cross-functional departmental projects and drove alignment across key stakeholders, including MOP'Denim Sales, Design, Product, and Controlling, to ensure successful execution of account strategies. Managed and oversaw the overall account strategy and execution as part of the Omnichannel team for responsible accounts, collaborating with store operations to launch projects (Wormland Pop-Up) and renovate existing SIS (shop-in-shop) spaces in line with financial planning.
- Product Focus:
Collaborated closely with the MOP'Denim Design team to develop 360-degree oriented assortments and product designs that aligned with customer preferences and market trends. Leveraged effective communication skills and cross-functional collaboration to foster a culture of customer-centricity and drive product differentiation, resulting in increased sales and customer satisfaction.
- Financial Planning:
Owned budget planning for Pre/Reorder/Depot in the areas of NOS/Collections, SMUs, and more, working closely with the Controlling department to evaluate partner KPIs and incentive programs effectively. Demonstrated financial acumen and strategic thinking to effectively manage budgets, optimize product assortments, and maximize profitability.

- Customer Engagement and Relationship Building
- Sales Strategy Implementation
- Market Analysis and Reporting

-Sales Performance Management
- Strategic Planning and Implementation
- Market Analysis and Reporting

- Client Relationship Management
- Sales Strategy and Growth Development
- Market Research and Reporting

-Sales Performance Management
- Strategic Planning and Implementation
- Market Analysis and Reporting