Digital Lifecycle)

• Developed FY22 & FY23 paid media plans through analysis of ad campaign data using Google Data Studio, improving CTR by 90%

• Engaged in digital transformation through collaboration with global data team to automate text mining for Cisco Community to optimize customer experience

• Ideated revamp of Cisco’s advocacy program with the objective of increasing engagement rate through word of mouth and rewards

•Participated in the ideation process of the launch of the Komo NFT (Non-Fungible Token) which sold out within 2 days of launch

• Strategized and facilitated over 30 social media marketing campaigns to garner increase by 350% for communication channels such as Instagram, Tiktok & Discord within the span of 3 weeks

• Conducted data analysis and profiling on potential customer demographics and tailored strategies to boost growth of NFT sales on Opensea

• Worked with the team to secure collaborations with KOLs with combined following of 55M on Instagram

•Developed and pioneered long-term #MyKenzoki Community Program to build community engagement and drive advocacy for Kenzoki whichwas adopted by the global team as a best practice

• Analyzed omni-channel (online, retail) competitive landscape analysis through research by analyzing competitors’ promotions, products, engagements for SEA region which resulted in additional insights & contributions to 2022 PR & CRM Plans

• Spearheaded and executed Givenchy SGMY, Kenzo SG Friends and Family Sale by working with the Accounts, Finance and Operations teams which resulted in sales revenue of $100,000 across brands within the span of 4 days per brand

• Developed and optimized Givenchy SG & MY, Kenzo TH social accounts through a social media calendar resulting in 40% increase in reach

•Managed and optimized Sephora SG’s app push notification segmentation and scheduling through a marketing calendar which resulted in an increase of average monthly CTR from 2.4% to 3.6%

• Analyzed effectiveness of marketing campaigns and sales revenue, including in-house brand, Sephora Collection using SQL, DomoBI and Excel

• Piloted Sephora Exclusives campaign which resulted in sales revenue of $38,000 and average basket size of $210 in a span of 6 days

• Piloted O2O (Offline to Online) Campaign to convert retail-only customers to omni customers, resulting in 50 redemptions in one week

• Facilitated the segmenting, scheduling and building of EDM with Salesforce which garnered an average Open Rate of 12.8% and CTOR of 3%

• Pitched and spearheaded creation of App-Exclusive offers landing page, contributing to 2% increase in app traffic

•Collaborated with 12 brand sellers which garnered an increase of $35 in lead value through pitching and negotiation

• Managed 50% of merchant accounts in the onboarding process, delivery policy and uploading of client inventories

• Co-spearheaded the launch of festive hampers regarding hamper creation, product catalogues and photoshoots with targeted results of achieving 100 sales orders

• Initiated a new merchant account tracker with Excel which improved efficiency by 200%