( 在旧金山)
• Conducted primary and secondary research, benchmark analysis for strategic B2C marketing.
• Developed and launched the new official application platform “Fidelity Spire” that features seamless mobile experience and a di-
versified financial service.
• Devised an intensive restructuring strategy that resulted in Fidelity’s incorporation of overlooked services, educational content tools
to reconcile asymmetric information, and social pages to allow members to interact with each other.