•Organised team and plotted roadmap for company for the next 5 years.

• Structured an arrangement with NTUC Health to conduct R&D for a year,

and pre-contracted staff to work on the R&D

• Developed full Product Service Plan for development, with 4 MVPs

created and sold

• Projected yearly revenue of $4.7 million by Year 7, with NPV of $3 million

•Led more than 12 projects including designing and prototyping of seasonal

products, consignment sales projects, with multiple MNCs and local companies. Ideated and consulted directly with the CEO of Supermama to develop products for exhibitions and sales.

• Designed for following companies:

Ancient Civilisation Museum

National University of Singapore

National Museum of Singapore • Délifrance
Candlenut

Singapire Airlines

•  Led the Design team of the startup in the UI/UX department. Product

manager of web application (web app) and mobile application.

• Conducted user research and testing for over 160 students, and synthesised data collected

• Prototyped and designed the beta version of web app on Adobe XD 

• Designed Gamification component for web app and mobile version