Mainly focus on GBA (Greater Bay Area) business development for the agency expansion and growth in the southern China. Meanwhile supporting the business of key clients such as Nike and GM etc.

主要负责公司在大湾区的业务拓展和增长，同时支持现有主要客户如耐克及通用汽车在中国的品牌传播业务。

- PlanandexecuteanIMCstrategyfortheorganizationandfornewandexistingproducts策划并执行品牌及新品上市的整合营销战役

- GlobalandregionalcampaignsofIPsponsorshipsandco-brandingpartnerships全球及地区性大型 IP

及跨品牌项目合作

- Overseetheimplementationofthemarketingstrategy把控品牌营销策略的落地

- Setandadministeranannualmarketingbudget制定并监控年度市场营销费用

- Create and manage a calendar of in-house events such as webinars, conferences and thought leadershipcontributions组织并拉动内部跨部门品牌营销相关脑力活动

- Team set up and coaching, guide the day-to-day activities of the marketing team and marketing managers团队搭建、激励及日常管理

- Continually review changes to the market, consumer trends and the activities of competitors, adjusting themarketingplanifnecessary根据持续进行的市场信息收集、消费者洞察分析及竞品监控，及时对营销计划进行调整

- Provide tools and materials to enable the other departments like Product, GTM, Sales, Retail to function effectively与包括产品、GTM、销售、零售等横向部门进行拉通，并从品牌营销维度提供支持

- Manageandrefinetheorganization’ssocialmediapresence品牌社交媒体舆情监控

- Manageandmeasuremarketingcampaigncosts营销战役费用管理

- Reportontheeffectivenessofmarketingcampaignsusingpre-determinedKPIs营销效果 KPI制定及复盘

- Utilize data for marketing campaigns, interrogating the organization’s databases and external data营 销及销售数据拉通，分析活动效果及挖掘洞察

- Conductmarketresearchstudies开展阶段性品牌健康度调研

- Manage and partner with agencies and secure agreements on the deliverables of communicationassets

与传播代理商保持密切沟通，保证营销方案的落地执行效果

Achievement 工作成果

- Grew the Brand Equity Index (BEI) of OPPO in Philippines from 3.1 to 3.5, achieved the first place oftheindustry(RefertoChart2) 通过两年时间把 OPPO在菲律宾市场的品牌资产指数（BEI）从 3.1提升到 3.5，达到行业第一（详见图表 2）

- Brandconsiderationconversionratejumpedfrom35% to44% (RefertoChart3) 品牌转化率从 35%

提升到 44%（详见图表 3）

- TotalTOM: 28% (RefertoChart1) 品牌第一提及率 28%（详见图表 1）

- 12MostEngagingAdsofYouTubefor2020入选 YouTube2020年 12支最具传播效果广告

- Asia-PacificYouTubeAdsLeaderboard: November2019上榜 YouTube2019年亚太优秀传播榜单

Source 相关出处及链接 :

l OPPO Smartphone Brand Health Track Q4'20 Full Report, by The Nielsen CompanyPhilippines

l YouTube Ads Leaderboard, 2020.https://www.adobomagazine.com/digital-news/digital-youtube-recognizes-the-12-most-engaging-ads-in-the-philippines-for-2020/

l YouTube Ads Leaderboard, 2019.https://www.campaignasia.com/article/asia-pacific-youtube-ads-leaderboard-november-2019/456297

服务客户：宝洁/vivo/大疆创新

服务客户：上海通用，平安银行

服务客户：耐克，联合利华，上海大众

服务客户：强生，特奥会