Led the sales team to drive business growth and ensure dealership success. Worked cross-functionally to deliver strong results while ensuring superior customer satisfaction.
- Hired a strong team of high performing and diverse leaders and took personal responsibility for their onboarding and continued development.
- Addressed low performance and barriers quickly and resolved all people and safety issues in a timely and effective manner.
- Multiplied the team’s capabilities and unleashed their potential through continuously motivating and actively coaching them towards their goals development by providing actionable feedback.
- Energized and built a team culture of high performance and trust while championing inclusion, diversity and psychological safety.
- Partnered cross-functionally to ensure efficient operational processes in alignment with the dealership’s objectives and strategies.
- Developed various strategies such as save-a-deal and portfolio/service drive management to improve business performance and greater customer capture.
- Collaborated with marketing on various campaign through different channels that included hard mail, Broadcast emails, internal and external newsletter content, TV and radio and SEO/SEM.
- Led an overall monthly department assessment by analyzing website statistics, campaign performance, and sales staff evaluation to maximize ROI.
Selected Achievements
- Ranked 4th in the nation in New Vehicle Sales consecutively from 2015 – 2018. Top 3 consistently in the western region in New vehicle sales, pre-owned and MINI Next (Certified Pre-Owned).
- Opened MINI at Bellevue Square pop-up retail store in a growth market. Increased sales by 20% YOY.
- Implementation of a Service Drive & a Portfolio Process. Focused on increasing Lease penetration.
- Held one of the highest replacement rates in lease of over 50% and 18% for retail clients.
- Grew the Pre-owned vehicles business by 42%.