Working as local Country Manager based in Moscow (home office) with areas of responsibilities – Russia, Belarus, Estonia, Lithuania, Latvia. Direct reporting to Export Sales Director and Commercial Director of Jacuzzi EMEA.

Main obligations:

- development of local sales in each area;

- create, rebirth and further support/growth of distribution network (wholesale, retail, designers&architectors, project sales channel);

- development and implementation of sales terms&conditions;

- contracts drafting and signing;

- payment terms evaluation and control;

- planning of budget, net sales (value/volume), gross margin, cost calculation;

- forecasting on monthly/quarterly/annual basis;

- marketing activities development and implementation in close cooperation with company Mkt.Dpt.;

- negotiations on all levels;

- staff training&seminars;

- participated in professional exhibitions (incl. organization of booth construction and presentation);

- artersales service (claims and spare-part support);

- product certification process (for EAC market);

- market control and analysis (price policy/RRP);

- business trips and meetings;

- daily contact with factory and all departments;

A, CFO EMEA, CEO EMEA.

Achievements:

Sales restart and further growth up (2021vs.2020 +28%, 2022vs.2021 +21% YTD); net sales TO FY’22 Russia > 1M €.

Total restructuring of local dealer’s network – from many independent dealers (small and big ones; retail stores and design-bureau) to key distributors/importers (with direct contract with factory) in each product line;

Legal contracts between distributor and factory (no “grey”schemes); direct payments; gross margin control.

Solved the problem of bad debts (~400K €);

Certification EAC for all assortments sold in Russia;

Took part in international professional exhibitions in Russia and Europe – Aqua-Therm, MosBuild, Aqua-Salon, ISH, Cersaie and others;

Web-site translation on Russian language.

Head of Sanitary Department

Main obligations:

- start-up and development of sales on Russian sanitary market;

- cost and price proposal calculation; price-list development and calculation;

- development and implementation of sales terms&conditions;

- creating of distribution network (looking for a new customers incl.);

- monthly/quarterly/annual forecasting of sales and production planning for Russia;

- DIY sales channel distribution – Leroy Merlin Russia - sanitary (27 SKU) and rain gutters (57 SKU);

- daily work with distributors (meetings, agreements of sales terms and policy, common marketing activities, trainings and seminars for sales staff);

- market control and analysis (competitors price policy, new products, marketing activities); - -

- development and implementation of marketing activities (promo-actions, POS materials, seminars, exhibitions);

- aftersales service organization process (claims, certification, warranty).

- 5 sales representatives and promoters in submission.

- business trips and meetings;

- daily contact with factory and all departments;

- direct reporting to local General Director and HQ top management in Cholet and Brussels.

Achievements:

Sales results: 2015vs.2014 – +60% in DIY channel; double growth in professional channel;

DIY sales channel switch from local importer to LLC with no losses. Merchandising action in Leroy Merlin stores start-up.

Sales TO’15 LM Russia >43M ₽ (w/o VAT); +60% vs. TO’14’;

Took part in Aqua-Therm 2013, 2014, 2015 world-wide exhibition (creation of booth’s design project, worked on the booth during visit days, more than 200 new potential contacts in total);

Took part in MosBuild 2013, 2014 world-wide exhibition (creation of booth’s design project, worked on the booth during visit days, more than 150 new potential contacts in total);

Web-site translation on Russian language.

Contact base of potential customers in Russia and CIS.

Main obligations:

- sales development on Russian market;

- creating of distribution network (actual distributors and looking for a new partners); -

- monthly/annual production plan and sales forecast for Russia;

- daily communication with distributors (meetings, agreements of sales terms and policy, common marketing activities, trainings and seminars for sales staff);

- market control and analysis (competitors price policy, new products, marketing activities);

- development and implementation of marketing activities (promo-actions, POS materials, seminars, exhibitions);

- aftersales service for customers (claims, certification, warranty).

Achievements:

Sales results: + 25% sales growth 2011vs.2010;

Total restructuring of dealer’s network;

Took part in Aqua-Therm 2011 world-wide professional exhibition (created a design project, looked for a constructor, worked on booth, more than 100 new contacts);

Web-site development on Russian language;

Contact base of potential customers in Russia and CIS.

Manufacturer of aerated concrete.

Main obligations – daily work with distributors (agree monthly and quarter sales terms; production and sales planning; loading control; payments control; marketing activities and promo-actions); product trainings for distributors’ sales staff; forecasting; weekly planning and reporting; looking for a new distributors.

January 2006 – October 2009:

LLE Sanitec Russia (branch of European Leader in sanitary business Sanitec Corporation, Finland).

Manufacturer of sanitary ware for bathroom.

Key Account Manager (Moscow&Moscow Region)

Main obligations – daily work with distributors (quarter sales planning, loading and payment control); product trainings for distributors’ sales staff; forecasting; weekly planning and reporting; looking for a new dealers.

Achievements:

Signed contracts with 2 new distributors (wholesaler with quarter TO >7M Rub, retail chain “Staryk-Hottabych” with quarter TO >9M Rub).

June 2004 – December 2005:

Representative office of Sanitec Corporation (Finland).

Manufacturer of sanitary ware for bathroom.

Sales Representative (Moscow&Moscow Region)

Main obligations – daily work with retail stores and POS (creating of product expo, using POS materials, promotion of new models and assortment); product trainings for retail managers; carrying out of promo-actions.

Achievements:

Growth of the numeric distribution (KOLO brand) from 5 up to 50 retail shops

December 2002 – January 2004:

LLC Staryk-Hottabych – the national network of professional retail stores (building materials - sanitary ware, ceramic tile, floor coverings, light fixtures, curtains).

Head of Sanitary Ware Department (in retail store)

Main obligations:

- sales organization of Department;

- 8 persons in submission (6 sales managers and 2 storekeepers);

- control of deliveries and sales;

- stock orders planning;

- product expo control;

- weekly and monthly sales reports to Head Office;

- end-consumers’ professional consulting; working with VIP customers;

- signing contracts for sales and deliveries of premium products;

- inventory of store warehouse.

January 2000 – December 2002:

LLC Staryk-Hottabych – the national network of professional retail stores (building materials - sanitary ware, ceramic tile, floor coverings, light fixtures, curtains).

Sales Manager in Sanitary Ware Department (retail store).

Main obligations – professional consulting for end-consumers, retail sales, contract sales (premium sanitary ware), product expo control and organization.