Leading creative oversight and organization of Product Design and Development .

Develop overall design vision and concept, advocating and presenting strategies to internal leadership and cross functional partners.

In charge of establishing premium segment with higher price points_”Evisu Special Collection”

Responsible and leading research of competitive market in order to identify new seasonal trends, silhouettes, fabrics, techniques for product categories and inspiration.

Partner with Production team and Pattern Maker to create and communicate vision behind fit and product design, ensuring execution, quality, and desired margin targets are achieved.

Setting all aspects of range planning, design process coordination, outfit planning, and trend coordinaion to display.

Managing design team calendar and deliverables.

Responsible for overseeing outerwear category including leather / wool/ IP fabric products such as Gore-tex /Der mizax/ 3M from concept to product’s end.

Driving range development from concept to production, liaising with other departments - buying , trim, technical design teams.

Contrubuted smooth flow throughout sampling till production, working closely with buying team and garment technicians to creatively solve production issues.

Researching current trends and market to create reports, mood boards, concept packages, and seasonal direction.

Partnered closely with technical design, production team actively maintain key trends, fitting and materials ,selling points.

Delivering a concept development process to push new ideas, fit and up-to- date functional innovation.

Managing production approvals, material research, fit review and construction with technicians.

Focusing on researching current trends and market to create reports, mood boards, concept packages, and seasonal direction for stable landing of Selected new brand concept.

Responsible for designing /managing - tech tailoring / 247 commuter functional innovation concept for all categories of woven products.

Collaboratively working with suppliers in Seoul , on the offer of new samples and fabric/trim, ensuring latest trends and techniques in market are applied.

Focusing on the research of new technology and materials, the best comfort fit for stable landing of Selected new brand concepts.

Participating in remote fitting sessions, ensuring product feasibility with Buying Team, Merchandising and Product Development Team.

Creating proposals based on performance hindsight and trend.

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KAPPA , BEIJING / CHINA

Chief Designer, Oct .2019 – Mar.2019

Responsible for leading the overall seasonal designs and development of classic and tech sports concepts Men’s+ Women’s, with leading a each team of 3 designers.

Work directly with oversea creative director and co-President.

Create the seasonal theme, color palette, prints and patterns within merchandising plan.

Manage and direct design process for a given season from KAPPA HQ in Italy , building balanced assortments that include core, and fashion items as it pertains to multiple product categories.

Managing production approvals, material research, fit review and construction with technicians.

Responsible for ensuring that product is consistent with market trends as well as business strategy; interprets international/domestic concepts and fashion trends as it relates to market demands,

company image and business strategy.

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Evaluate product design feasibility from the perspective of design, manage the product innovation with a cost control.

Work closely with Merchandising and sales teams to strategize potential growth opportunities and businesses.

PULL & BEAR, INDITEX , SHANGHAI / CHINA

Establishing collections for a specific Asian market within high street/fast fashion business.

Responsible for development of all product categories from initial stage to final products.

Analyzing and taking immediate action on sampling fast moving trends, based on inspiration trips in Asia as well as local research and follow up of the trend forecasting’s webs.

Monitoring sales figures, following market research and customer analysis via weekly reports.

Based on the weekly sales date and feedback from the stores, react to sales trends, seek new selling opportunities

Through every phase of development from sketching, fabric selection, accessory approval and fitting, to the final production.

Established networking within the industry, working with local china and international manufacturers, suppliers

Responsible for development and managing of core collection.

Identify seasonal trends and translate into commercial designs suitable for the high streets fashion, Adapted brand identity to market needs.

Conduct fitting reviews with buyers and technical design team to improve product/ look/ fabric/ fitting in weak areas.

Collaborate and brainstorm on specified strategic design directions in corporation with Design manager.

Constantly upgrade the fabric quality, fitting and product according to the trend and market demands.

In charge of presenting each seasonal collection to buyers, retail team, E-commerce team.

Work in conjunction with Design Director to prepare Technical packs for hand- off to TD and PD team.

Worked closely with Technical Design team to solve garment construction difficulties and exchange new ideas

Attended all weekly design meeting and fittings, line review seasonal concept setting & review.

Responsible for designing and executing for US Open tennis uniforms / Core styles.

Conduct on going market research of fabric and competitor’s products as well as vintage archieve to maintain POLO DNA.

Translated ideas and sketches into technical sketches, generated 3D mock up packages.

Created design concept boards and seasonal colors with Senior Designer and Design director.

Meticulously involved in the process from initial concept to final products.

Coordinated with Design Director in planning and communicate with international vendors and factories.

Facilitated trims, fabric and logo hand offs to product development and overseas factories.

Sketched modification and updates after design review and fittings.

Researched fashion trends and current market, generated trend boards, and assist establish seasonal concept.

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Created design Tech packs and presentation boards.

Partnered with Senior Designer in coordinating raw material (leather, fabric, hardware) for Salesman Sample.

Generated sketches and product proto types.

Created detailed computer rendering using Adobe Illustrator and Hand drawings .