South Pacific

Coating & Construction,E&E, Transportation & Industry

Home base, Samutprakarn

Reported to Commercial Director, South Pacific (Chinese) located in China

3 direct reports, two in Singapore, one in Vietnam

Area coverage, Indonesia, Malaysia, Singapore, Thailand, Vietnam, Philippines, Australia & New

Zealand

Cross-functional activities, finance, CS & logistic team, marketing & technical support, PEHS

Responsibilities :

Develop SPAC strategy with Commercial director

Develop business growth plans and sales strategies to increase market share, generate additional

revenues, and improve profitability

Identifies and pursues new business opportunities through pipeline

Reviewing product & customer portfolio, product management, channel management, key account

management, product synergy from newly acquired portfolio

Strengthen partnership synergy thru channel management and improving customer satisfaction

Understanding of competition, marketplace, trends, and challenges in the industries

Sales reporting, participation to budget process, supervision of technical trials, claim investigation

reports

Career promotions :

i. 2017, expanded from SEA to South Pacific

ii. 2018, expanded market segment scope to electrical & PCBT soldermask in 2018

iii. 2021, expanded to cover all market segment in 2021

Thai Gypsum Products Pcl.

Formula (Industrial Plaster), Asia Pacific excluded South Asia

Office base, Bangkok

Reported to Business Development Manager, Asia Pacific (Turkish) located in Bangkok

No direct report

Cross-functional activities, finance in Thailand, CS & logistic in Thailand and Germany, marketing in

France, technical support in Thailand and Germany

Area coverage, Australia, China, Hong Kong, Indonesia, Korea, Malaysia, Singapore, Thailand, Vietnam,

and Philippines

Responsibilities :

Growing business in calcium sulfate focusing on ceramic market/application

Product supplied from EU (20%), export (40%) and domestic sales (40%) with 20 SKUs

Global key account management, customer commercial & technical requirements

Identify new product development opportunity and develop marketing & business growth plans and sales

strategies to increase market share, generate additional revenues, and improve profitability

Reviewing product & customer portfolio, product management, channel management

Understanding of competition, marketplace, trends, and challenges in the industries

Built up and follow up business development pipeline and secure current businesses

Reduce and minimize overdue payment

Sales reporting, participation to budget process, supervision of technical trials, claim investigation reports

Resin & Chemical, South East Asia

Office – Home base, Bangkok

Reported to Sales Manager, Asia Pacific (Chinese) located in China

One recruited direct report, Account manager located in Vietnam

Area coverage, Indonesia, Japan, Malaysia, Singapore, Thailand, Vietnam, and Philippines

Cross-functional activities, product manager in USA, finance, CS & logistic in Shanghai and USA,

marketing in Chin and USA, technical support in Thailand and Shanghai

Product supplied from USA (90%) and China (10%) with 8 SKUs

Responsibilities :

Lead sales effort with primary focus on fiber, packaging, engineered plastics market

Develop partnership and maintain business at key accounts in the region, Channel management

Assist in collecting market information and developing marketing plan

Develop country strategy and key account planning with business leader

Understanding of competition, marketplace, trends, and challenges in the industries

Reduce and minimize overdue payment

Sales reporting, participation to budget process, supervision of technical trials, claim investigation

reports

One promotion, account manager to sales manager in 2011

Engineering Plastic Products

Office base, Bangkok

Reported to Business Director (Local Operating Manager, Thai and Singaporean), located in Thailand

No direct report

Area coverage, Thailand only

Cross-functional activities, product manager & marketing in Singapore, CS & logistic in Thailand and

Singapore, technical support in Singapore

Product supplied from EU (20%) and Malaysia (80%) with 15 SKUs

Responsibilities :

Develop and establish Market Development (MD) plans in the area of automotive application

Leading to the achievement of value creation for the customers and the company

Identify new profitable business opportunities based on megatrends, direct customer needs

Analyze market data, conduct market studies to translate customer needs into product specifications

Build and sustain strong business relationships with technical teams globally as well as to be able to

communicate effectively with all levels across the company and customers.

Promote and maintain Market Development through applications and technologies

Monitor and identify new innovative applications and products to fill the project pipeline

Global key account management, Channel management

Reduce and minimize overdue payment, Sales reporting, participation to budget process, supervision

of technical trials, claim investigation reports

Two promotions, sales executive to senior sales executive in 2004 and senior sales executive to

product manager in 2006