PHONE
+5491168755975
Trade Marketing responsible for Argentina and Uruguay, with ONline and OFFline focus, for the
Retail, Hypermarkets and Department Store channels in the Kitchen Appliances and Personal
Health (Beauty, Male Grooming and Mother & Childcare) categories. Responsible for the
development of POP and Shop Display, focusing on seasonal and promotional campaigns, as well as
product launches. Planning and execution of Field Training calendar targeting key clients. Direct
supervision of Field Force team to ensure implementation of brand guidelines. Investment and
budget tracking. Stock and Sell Out analysis. Ensure brand presence on client sites and quality of
audiovisual content
EMAIL
a.ilopez@hotmail.com

Support in the management of brand positioning, media exposure and Marketing Plans for the Health
Systems and Personal Health South Latam area. Implementation and management of external and
internal communication strategy; organization of company events ; writing and management of press
content and institutional material.
https://www.linkedin.com/in/ivan
nalopz

Internal and External Communication for: Hotel InterContinental Buenos Aires - Consejo de
Promoción Turística de México - PepsiCo Argentina - Solvay Indupa - Fratelli Branca - IBM Argentina