Within DPSS (Device Partner Solution Sales) my responsibilities are:
- Lead the development of a multi-channel marketing program and communication strategy (the Marketing Plan) to
contribute to the growth of the products and services that generate value for the company in the South Cone region,
aligning with Sales and GTM priorities.
- Lead regional strategies for accessibility and sustainability marketing campaigns.
- Maximize opportunities by leveraging the programs, funds, and business opportunities.
- Improve the performance of the marketing funnel and conversion rates, from a data-driven marketing perspective.
- Support all the marketing engines (Digital, Evangelism, Programs, Incentives, Events, Partner Communications, DemandGeneration, Content/Asset Management, Campaign and Partner Training).
- “Modern Workplace” Initiative: Leading the program's marketing strategy, which aims to lead clients to a modern, hybrid
and safe work environment, based on strategic alliances with MNAs.
- Relationship with Partners: Build a relationship with Distributors, Resellers, Local Named and other Partners’ accounts to
understand their marketing needs and objectives.
- Events: Launch and manage online/offline strategies to increase awareness (events, webinars, podcasts, and training).
Develop, supervise, manage, evaluate, and execute participation in external events at the regional level.
- Budget Management: Prepare, plan, and manage the department's budget by optimizing resources.
Main achievements
o WW Accessibility Execution awarded.
o Budget negotiation increase: 4x YoY.
o WW Nomination for Distributor Readiness Implementation.
o Successfully achieved 2 FY compliance audits, helping position the commercial segment at the top of the audit
scorecard.
o Teams Rooms Tour LATAM FY23: designed, developed, and executed the first event on DPSS LATAM on the Metaverse:
3400 registrants, 1840 attendees → 54% conversion rate.

Within DPSS (Device Partner Solution Sales) my responsibilities were:
- Ensure alignment of the plans based on privacy and compliance requirements.
- Launch, manage and operate paid online marketing operations. Set up online acquisition campaigns: Google Ads,
Fbk/Instagram, identify new ad channels and market trends.
- Customize campaigns for partner’s organization based on a deep understanding of the local market and partner business
needs.
- Monitor execution and results to determine the effectiveness and adapt execution plans to optimize success.
- Develop specific digital marketing plans and include digital tools.
- Analyze performance results against execution activities to identify causals, opportunities, and action plans.
- Incorporate key insights from accounts to drive informed marketing action plans.

Within this area my responsibilities were:
- Management and control of the sales strategy plan.
- Definition of the area’s KPIs: Development and regular monitoring of metrics and indicators relating to sales, profitability,
prices, stock rotation and stock levels, to reach targets and maximize P&L.
- Management control: Preparation of reports and presentations.
- Planning of demand: Define the purchase and prices of the collection, as well as the inventory levels (both critical andminimum) of each product line, according to the expected sales level and the stock rotation.
- Market and competition analysis: Responsible for the evolution of the product offered by the constant and recurring
exploration of product development. Analysis of market trends to define reactive and tactical actions.
- E-Commerce: Tracking, analyzing, and evaluating the market trends in E-commerce, to attract new customers and identify
potential areas of development. Design, planning and development of action plans and events. Interaction with the
operational areas of the company.

In the General Management area, I was responsible for:
- Business Plan Leader: Lead the development of the annual business and marketing plans.
- Business Development: Analysis, realization, and development of current and new business units: profitability analysis,
branding, pricing.
- Positioning strategy of new brands.
- Loyalty Program: In charge of attracting new clients through the loyalty program “FUN”.

As part of the Brown Line (TV-Audio-Video) Business Team, I oversaw:
- Business Management: Cooperate with developing business strategies to maximize the product’s profitability. Planning
of business actions to increase the market share, analysis of results and return on investment.
- Responsible for devising, designing, structuring, and closing sales business processes.
- Analysis and execution of the sales plan and management of business opportunities with the clients.

In the Marketing Team, I was responsible for:
- Business Analysis: Pricing and positioning analysis. Retail and consumer behavior analysis.
- Communication: Development and communication of the monthly price lists, made jointly with the advertising agency.
- Assistance to the internal sales department of products.