Activities include developing key growth sales strategies, tactics and action plans. Successful execution of these strategies is required to achieve the financial targets. Duties will include hitting annual targets, building relationships and understanding customer trends. The main objective is to steer the sales activities, vision and mission for the company.
Responsibilities
• Develop strategies, tactics, sales plans and profit targets
• Plan and execute retail targets for the various channels (dealer, fleet, rental & government)
• Drive wholesale targets for the company
• Plan retail schemes to drive sales objectives
• Develop initiatives to increase throughput of the various channels (dealer, fleet, rental & government)
• Evaluate effectiveness and implement changes to various sales initiatives such as:
o Fleet pricing strategy and policy
o Dealer Demo policy
o Rental pricing strategy and policy
o Government pricing strategy and policy
• Developing relationships with clients, fleet owners, stakeholders, converters and government officials
• Analyze and capture the market potential for Specialized Vehicles through approved converters such as:
o Mining applications
o Emergency Medical Services (Ambulances and Response Vehicles)
o Tourism (Game Viewers)
• Manage stock ordering
• Manage and control production compliance against order requirements
• Manage ageing stock
• Plan, manage and execute new product launches
• Attract new investors to the Brand
• Plan new dealer appointments
• Manage the implementation of CI requirements
• Identifying and reporting on business opportunities in target markets
• Representing the business at conferences, trade fairs and networking events
• Maximizing new business development opportunities
• Overseeing the sales team KPIs and reviews
• Direct sales staffing and training in ways that will enhance the development and control of sales programs
• Administer and monitor factory-sponsored programs
• Analyze sales history to formulate new policies designed to promote sales
• Review market analysis and sales reports to determine customer needs and volume potential and develop
sales campaigns to accommodate the goals of the dealership
• Serve as liaison between sales department and other departments
• Analyze and control expenditure to conform to budgetary requirements
• Recommends or approves new expenditures and appropriations
• Direct reporting structure:
o 4 x Regional Sales Managers (dealer channel)
o 1 x National Fleet and Government Manager
o 1 x Dealer Development Manager
o 1 x Mahindra Certified Used Vehicles Manager
o 1 x Claims Administrator
o 1 x Sales and Business Analyst
Achievements
• Fastest growing OEM in South Africa in 2022 (Mahindra – 78% vs. Industry – 14%)
• Mahindra CAGR of 25%
• Achieved highest ever sales volume in the 18-year history of the company
• Successful appointment and onboarding of 10 new dealers to the Brand
• Successful implementation of MSX at 40 dealers (financial management system to track dealer performance)
• Mahindra Finance achieved Best Joint Venture with Wesbank (major finance institution)
• Successful introduction of two new models in the SA market (XUV700 and Scorpio N)
• Achieved over 1100 pre-booking orders with launch of XUV700
• Achieved close to 10% market share with introduction of the Scorpio N

The main objective is to improve the brand exposure and market penetration of Volkswagen Commercial Vehicles within South Africa, Namibia and Botswana. I was part of the team that introduced the VW Amarok within this market.
Responsibilities
• Drive regional sales to achieve market share and budget objectives through various activities and actions.
• Prepare regional sales strategies, reports and forecasts and ensure they are presented in a timely manner to the division head.
• Accurately report against sales achievements and take corrective action as and when required.
• Conduct regular fleet visits to maintain customer relationships and ensure customer delight.
• Identify and secure new business opportunities.
• Ensure sufficient Brand exposure through targeted marketing activities and advertising.
• Prepare dealer targets based on the AOR segment volume developments together with the agreed participation factors.
• Assist dealers to develop business strategies and action plans to achieve objectives.
• Identify training needs and liaise with the Training Academy to develop specific material/programs.
• Maintain dealer network standards.
• Ensure dealer network viability and representation.
• Pipeline management - ensure sufficient stock cover through continuous ordering.
• Manage ageing stock.
• Drive sales CSI through concerted action plans.
• Develop strategies to ensure customer retention.
• Responsible for new vehicle sales of 28% share of national.
• Evaluate resource capacity at dealer level.
• Engage with Managing and Franchise Directors.
• Project Leader for the Caddy Range - duties include:
o Lead the product strategy to achieve sales volume/growth and profitability
o Manage the model range including new introductions, segment analysis, price/volume relationships and competitor environment developments
o Manage the homologation process including LOA applications
o Drive the smooth run-out of existing model range
o Develop strategies to increase fleet sales penetration and throughput
o Assist with marketing activities, product launches and training development roll-out
• Project Leader – Delivered to Customer (DtC) portfolio for Commercial Vehicles
• Project Leader – Fleet Sales for Commercial Vehicles
Achievements
• Acquiring new strategic fleets
• Selected as member of the DSI Steering Committee (Dealer Satisfaction)
• Member of the VWCV International Career Path Training committee

We were awarded a one-year project management and facility upgrade contract. This contract was extended by another year.
Responsibilities
• Manage and control the project’s capital and expense budget of R160mio.
• Provide monthly feedback to the executive committee of Denel on the status of the various projects and capital expenditure.
• Obtain approval from the executive committee for the implementation of various projects.
• Manage various facility upgrade projects by ensuring cost savings and productivity improvements.
Achievements
• Extension of the contract
• Realized major CAPEX and cost savings
• Timeous delivery of projects

I was headhunted for this specific position. The brief was to provide strategic direction concerning brand separation and overall improvement of the business model.
Responsibilities
• Support and direct the activities of Alfa Romeo national sales for the achievement of short and long-term business objectives, increased profit and market share.
• Prepare national sales strategies, budgets, reports and forecasts and ensure timely submission to the sales director.
• Ensure sufficient dealer network representation.
• Maintain dealer network standards.
• Manage the sales force in an effective and structured approach.
• Manage the sales administration team and ensure the right sales processes are implemented.
• Ensure sufficient Brand exposure through deliberate marketing activities and actions.
• Drive sales CSI through intensive action plans.
• International visits and meetings.
Achievements
• Established the Alfa Romeo Steering Committee to direct strategic actions
• Established improved relations and interaction between the OEM, dealers and the various Alfa Romeo Clubs
• Implemented strategic initiatives to improve the residual values of the Alfa Romeo Brand

This was a promotion within the management structure of Toyota South Africa. I was part of a team establishing a dedicated Lexus brand and dealer network in South Africa and Namibia.
Responsibilities
• Construct a viability and sustainability model to evaluate the various parameters of establishing a dedicated
Lexus brand and dealer network.
• Manage the brand separation from the Toyota dealer network.
• Establishing a dedicated dealer network – project manage the entire process i.e., land/site identification, building plans, approvals, construction and handover.
• Implementing and localizing of the International Corporate Identity Standards.
• Drive national new vehicle sales and market share through various initiatives and actions.
• Develop short and long-term strategies and business objectives.
• Drive sales CSI through intensive action plans.
• Business Management – evaluate and manage the financial health of the dealer network.
• Build core competencies in the dealer network through the Training Academy.
Achievements
• Opening of 15 dedicated Lexus dealers in South Africa and Namibia
• Profitable dealer network
• Achieved triple digit sales growth

I was responsible for 25 dealers within Gauteng, Free State and Limpopo. The Unitrans Group was part of my portfolio.
Responsibilities
• Manage new vehicle sales within the region to achieve sales volumes and market share objectives.
• Ensure a profitable dealer network through Business Management.
• Drive and manage sales CSI objectives.
• Ensure sufficient stock cover through pipeline management.
• Implement and maintain dealer standards.
• Resource capacity.
• Conduct regular dealer training.
Achievements
• Sales to Target = 110% (best performing area)
• Benchmark CSI performance
• Acting Regional Sales Manager

I was part of a team responsible for the development and implementation of a financial system to track the exports of the leather seats to Germany.
Responsibilities
• Development and implementation of the financial system.
• Ensure timely delivery of key milestones.
• Comply with the budget limits.
Achievements
• Successful completion of the project