Section Management – Africa, Middle East, India, Europe, Oceania, - Product Planning, Product Marketing & Market Analysis (Promotion)
Direct Reports: Middle Manager (Market Intelligence), Middle Manager (Market Analysis), Middle Manager (Group Brand and Product Manager) CRM Manager, Parts and Business Planning Manager.
· Market analyst is owner of market data collection/processing and give insight/proposals
· Product & Brand Marketing Management
· Job is to support Gain market data from IMA-S/ N countries and take leadership in CSC
· Support CMMs by providing data, analysis and insights in the countries where independent NSCs are operating. In these markets, it requires one person to manage and store data by maintaining relationship with NSCs
· Gain market data from IMA-S/ N countries
· Support segment RPM with key customer understanding and market data in order to manage AMI LCV models successfully
· Identify opportunities with customer unmet needs, In Depth study for Customer Lifestyle, demographics, Emotional aspirational needs evolution, propose new product requests for AMIEO region, Justify and get new projects for the region
· Analysis of Vehicle segments, NCBS, UNS, ALS, other Market Intelligence reports to define the future product
· Product Planning Milestone Responsibility from Region Side for AMIEO projects:
· Define Focus Target Customer
· Define Focus Target Customer’s key needs
· Identify Strategic Competitive Advantage
· Define Concept Statement
· Define key hardware specs to realise Concept (including vehicle platform, Body Type & others)
· Define Design Expression/Direction Hypothesis
· Validate & fine tune Focus Target Customer, Strategic Advantage, Concept & design thru’ customer survey
· Propose & Seek approval for Focus Target Customer, Strategic Advantage & Key hardware @ Pre-Concept Milestone with management
· Product Improvement of existing product, Life Cycle Planning
· Obtain consumer feedback from Market Intelligence through surveys, research and data checking to determine customer needs and price ranges
· Propose Life events for each project to keep model refreshments and competitiveness with changing market and competition environment. It includes (Minor change, MY events, Special Editions etc.)
· Track competition movement and strategies and ensure competitive advantage is secured in current and future vehicles
· Propose and synergize with other key stakeholders and get relevant products into the market:
· Coordinate with key stakeholders such as Engineering, Program director, Program management office, CPS, AMIEO Product Planning, Product Marketing, CVE, NML Japan etc...
· Propose concepts planned based on region market study to the CPS and provide detailed rationale
· Challenge to CPS in order to secure product competitiveness.
· Challenge to CPS in terms of product design, technical feasibility, spec and performance
· Synergize with NML to ensure that the concepts are in sync with the corporate norms and the Region customer requirements

Direct Reports: Regional Field Sales Managers X 10, Product Managers X 3, CRM Specialist, Marketing & Sales Coordinator, Graduate Trainees X 3, Pricing and Business Planning Manager.
· Parts & Service Campaigns to RSA & SSA – ATL & BTL Marketing.
· Parts Sales – Monitor dealer parts sales performance and their progress on their action plans and resolve problems that are escalated from APMs.
· Dealer Parts Operation Enhancement – Best practices must be implemented at Dealer Level to maximize Sales and increase Customer Satisfaction.
· RFC – Continuously reduce returns through process implementation and management of genuine parts. Manager and ensure Power Parts and Accessories Campaign. Provide APM’s with training on dealer incentive schemes, requirements and qualifier indicators.
· Parts Wholesale – implement processes and improve relationship with B2B Customers.
· Parts Sales through workshops: Develop programmes to develop parts sales through workshops.
· Maximisation of Parts sales volumes and profit margins
· Actively drive sales volumes from current South African dealers & SSA dealers and through
· Development of new business opportunities, i.e Independent Workshops through Retail Motor Industry, Taxi Associations, Mobile Service Units, Consignment Stock, in the process of developing a
· Parts Loyalty Programme
· 2nd Tier Parts Development and Marketing for vehicles Out Of Warranty, called Key Value Range, sourcing the parts from the likes of NGK Spark plugs, GUD Filters, Federal Mogul etc…
· o Develop robust plans to ensure that non-performing sites performance is remediated promptly
· o Build productive dealer relationships
· o Active national promotions and campaigns (Above & Below The Line),
· o Agency briefing
· o Manage the office in line with the annual budget
· o Assess site improvement opportunities and financially justify opportunities
· o Oversee that all Capital projects are completed on time
· o Manage and empower direct reports / support staff ( Three Product Managers, Marketing Coordinator X 1, and four Regional Parts Sales Managers)

Marketing & Communications Manager – Auto Parts Division (Senior Management Role)
Direct Reports: Accessory Manager, Inventory & Warehousing Manager.
· Responsible for the management of distributors Parts Operations, Marketing and management to ensure their performance exceeds the necessary requirements and budgets.
· Ensure value – add services to all distributors by close communications and support.
· Act as a key player to plan and conduct Africa parts strategies to reach organizational goals.
· Plan annual sales target and take necessary actions to achieve the target
· Manage performance of the team and provide coaching and mentoring to up-skill the team.
· Support Toyota Tsusho Africa accessory business in area of responsibility.
· Ensure the continuation and growth of Parts Training Programme in Africa, through timeous planning and implementation as well as motivating trainers / trainees.
· Address supplier shortages and performance within the supply chain.
· Provide staff training and development to ensure up skilling and empowerment to staff.

Position Held: Product Manager: Parts Professional Programme & Customer Relationship Manager for the After – Sales Division. (Middle Management Role)
Direct Reports: None
Key Performance Areas
· coaching MBSA Dealership on Parts Professionalism
· increasing Over The Counter Sales at the MB Dealerships
· media Liasons
· regular Visits to Key Accounts / Mercedes Benz Customers
· pricing Review
· liasing with Key Account Manager (Aftersales).
· introducing Parts Promotions for the benefit of the End User.
· sales Review
· pricing analysis
· competitor analysis
· establishing relationship with Dealerships and Customers.
· providing help and advice to customers using my organisation's products or services;
· communicating courteously with customers by telephone, email, letter and face to face;
· investigating and solving customers' problems, which may be complex or long-standing problems that have been passed on by customer service assistants;
· handling customer complaints or any major incidents, such as a security issue or a customer being taken ill;
· issuing refunds or compensation to customers; Fleet Incentives to Fleet Customers.
· keeping accurate records of discussions or correspondence with customers;
· analysing statistics or other data to determine the level of customer service your organisation is providing;
· producing written information for customers, often involving use of computer packages/software;
· writing reports analysing the customer service that my organisation provides;
· developing feedback or complaints procedures for customers to use;
· developing customer service procedures, policies and standards for my organisation or department;
· meeting with other managers to discuss possible improvements to customer service;
· being involved in staff recruitment and appraisals;
· training staff to deliver a high standard of customer service;
· leading or supervising a team of customer service staff;
· constant learning about my organisation's products or services and keeping up to date with changes;
· keeping ahead of developments in customer service by reading relevant journals, going to meetings and attending courses

Looking after Key Accounts Customers
Budget Management
Sales and Business Development.
Liasing with our Headquarters in Germany.
Liasing with our South African Plant in PE.
Sales Review
Pricing Analysis
Competitor Analysis
Relationship Building with Dealerships and Customers.
Calling on Government Departments, SOC

r (Automotive Parts) (Middle-Senior Management Role)
Direct Reports: None
Key Performance Areas
· Liasing with All Autozone branches in terms of sales and after sales - service.
· Developing new markets in the SADEC Countries
· Negotiating & restructuring the national deals on their behalf.
· Carry out Product Research
· Looking for & maintaining the customer data base.
· Volume Planning
· Ensuring effective relationship between suppliers, customers and Autozone.
· Regular Visits to all National customers.
· Conducting Agency Briefs
· Attending to Customer complaints
· Carrying out tender administration process.
· Discussions on how to improve customer service
· Looking for new opportunities in Africa.
· Ensuring our pricing is competitive.
· Ensuring the After Sales Service is running smoothly.
· Sourcing suppliers on behalf of Autozone branches
· Selecting suppliers
· Evaluating existing suppliers
· Liasing constantly with mechanical engineering division in all matters pertaining to faulty supplier’s products
· Liasing with the Trade & Industry Department (The Enterprise Organisation and Automotive Division) in matters relating to the opening up/establishment of Autozone franchises.
· Working closely with the legal department in all matters relating to procurement contracts between Autozone and suppliers and also contracts of sale between Autozone and key accounts
Reason for leaving: Wanted to go back to OEM space

East and West Africa (Non – Management Role)
Direct Reports: None
Key Performance Areas
Working closely with19 Dealerships in Sub Sahara African Region .
Setting and developing overall marketing strategy and approach for West and East Africa
Developing and executing marketing & business plans objectives related to overall volume growth
Developing and executing CSI/CVP plans and Media Liasons
Developing and executing key product planning actions to increase growth opportunities
Managing brand and retailing activity
Working with dealers in resolving the customer care complaints, regular communication with customers by letters, e-mail and regular visits.
Managing variable marketing budget and assisting the sales department with
variable marketing related issues
Managing the fixed regional marketing budget & evaluating the urgency of records
Overseeing the warranty claim process including prior approvals and goodwill
Maintain and work with USA teams to keep track of global programmes and initiatives
Working in close cooperation with the SSA & SA Vehicle sales & Marketing personnel members
Advising SSA Markets on parts distribution and stocking
Working in close cooperation with the SSA & SA Technical Specialist/Trainer with view to the evaluation of technical training needs, the set-up of training, and, the subsequent execution of such plan
Monitoring the markets via regular face-to-face visits, providing advice and leadership regarding all aspects of the After Sales and Customer Satisfaction functions
Providing input on market for new model development plan
Assisting and managing all Sub Saharan Africa Region events including dealer
meetings, motor shows, vehicle launches including any public engagements
Constantly receiving on site training (sales & marketing programmes, stock management courses, corporate governance, procurement policies, supplier qualification) and passing on the afore-mentioned training to dealerships through dealer visits.
Reason for leaving: Career advancement

Direct Reports: None
Key Performance Areas:
· Brand and Product Management
· Analysing business performance, market evolution and customer needs
· Driving specific studies if required product:
· Agency Briefing
· Budget Management
· Managing the current range of products and extending with new ones when
· market opportunities arise (local or central purchases)
· Pricing: Defining and applying a promotional plan to animate the sales
· Communication: Being the source of information for the product line
· Defining communication tools required to promote the range to dealers and customers
· Developing the turnover and margin of products according to budget
· Defining and applying the marketing strategy to maximise the contribution
· Following up on co-ordination of the Transversal Marketing project and product marketing strategy with the parts department and Renault Head Office in France
· Coming up with strategies to enhance after sales services
· Advise Dealers on stocking, distribution and Mark – ups of their Parts Stock
· Relationship building with dealerships around Gauteng
· Attending to all the dealership's problems and needs
· Handling complaints from dealers and customers
· Dealing with external suppliers in all aspects concerning procurement
· Liasing with Renault France on a daily basis
· Attending of training sessions in Paris – Renault headquarters
Areas of Expertise: Analysing business performance
Reason for leaving: Better career prospects

Key Performance Areas:
· Source for new business
· Attending site meetings
· Bookkeeping
· Dealing with suppliers
· Tendering for projects
· Recruiting employees
· Responsible for all the tenders and contracts nationally and liasing & sourcing suppliers
Reason for leaving: No growth opportunities

e (Started as a Sales Cadet)
Direct Reports: None
Key Performance Areas:
· Presentations to clients and management
· Maintain and develop existing client base
· Financial and technical presentations
· Keeping customers up to date with product information
· Regular visits to their operations, Dealer Dealings
· Cold calling
· Liasing with our German Headquarters regarding product updates (Truck & Bus Parts) and innovations.
Reason for leaving: No growth opportunities
References
Zweli Gongxeka