Strengthen the Nissan brand image (OaO) and brand equity
Management of marketing team
Control of Marketing budget for countries within RBU
Provide strategic direction for brand campaigns & activities
Aligning all external partners on same vision and key priorities for the brand
Reporting- local & regional (Europe/Dubai)

Principal accountabilities:
· Management of product managers
· Product planning milestone proposals & preparation
· Launch marketing platform development
· Launch project management
· Product performance + countermeasure actions development
· Sales volume & share achievement
· Profit achievement & optimisation
· Product price positioning
· Dealer inventory, sales channel oversight
· Life Cycle Management (Minor Change, Special Versions)

Principal accountabilities:
· Competitor market analysis
· Review & analyse motor industry segment trends
· Monitor and analyse competitor sales trends
· Define model ranges & specifications (current & future)
· Lead price testing research on products & consumer insight research
· Development of communications to the dealer network
· Monitor and control stock and facilitate the stock ordering
· Analysis and preparation of quarterly strategic actions taking into consideration market, competitor and network trends
· Build and maintain relationships with international counterparts
· Support dealer network in terms of product queries, and deployment of information
· Preparation, planning and monitoring the budget, in terms of fixed and variable costs
· Development & presentation of key findings to executive team
· Implementation of Project & product plans
· Analysis & anticipation of industry pricing trends
· Monitor competitor promotional / customer offer strategies
· Preparation & presentation of pricing trends reports (internally & externally)
· Preparation of pricing strategy and complete the price file internal process ensuring validation locally and internationally
· Development of creative/ campaign briefs for creative/digital agencies
· Liaison with media & digital agencies
· Validation of all advertising material
· Organise & plan new model launches / events
· Media/journalist liaison
2014-15: Product Specialist
Mazda Southern Africa
Principal accountabilities: above mentioned product manager responsibilities
· Mazda passenger & LCV range

Principal accountabilities: above mentioned product manager responsibilities
· Renault LCV range
· Renault Duster market Introduction
· C-Segment range
2011: Planning coordinator
Renault South Africa
Principal accountabilities:
· Collating market sales data
· Monthly market data rend analysis
· Sales reporting to Lightstone
· Preparation of commercial plan for executive committee review
2010: Marketing & planning graduate
Renault South Africa
References
Graeme Birch
Nissan South Africa Leslie Ramsoomar
Peugeot Citroen South Africa
082 925 9900 083 395 9416
Elizabeth Gorbunov
Nissan South Africa
083 449 7676