Leader of development of new Industrial market segment.
• Established new sales strategies for industrial markets (Home appliance, HVAC/R, Lighting fixtures,Insultated panels/skin door panels, Service Centers, etc). Help increased 75% of the monthly sales over
the course of the first 2 years.
• Analized and locate Key Potential Customers. Helped increase from 10 to 33 regular customers.
• Make Galvasid a renowned supplier for hot dip and prepaint steel sheet industrial markets.
• Responsible to hire new sales team and train them to attend and meet customers special requirements.
• Define Team goals and managed the sales force meet expectations.

Aceros Trefilados de Precisión. Monterrey
• New business development.
• Secure market share growth and profitability.

More than 8 years of experience managing Automotive (OEM/Tier 1), Home appliance, Electronics & HVAC
customers. Responsible for the results of the Sales Team Western Region. (Jalisco and Colima). Define and
drive strategies that increase market share with new business and share of wallet. Establish Serviacero
Worthington as the first option with customers. Maintain a solid sales force, homogeneous and updated.
• New business development plan to obtain 10 key accounts, 6 of which are already on Contract.
• We increased market share from 80% to 89%.
• 6%-8% sales volume increase year to year from 2012 to 2015.
• 4% net margin increase with our costumers focusing on strategies for improving inventory-holding
costs, increasing gross sales, reducing pricing discrepancies, portfolio management and by developing
new products.
• On time delivery (OTD) increase from 85% to 98% modifying the Inside Sales management.
• Account Receivable Invoices past due less than 5%
April 2008- February 2012
-Territory Manager. Monterrey
New business ramp-up and increase volume with current customers across the north of the country. Maintain
low levels of accounts receivable. Reduce days of inventory by forecast analysis. Supervision and
implementation of sales order management (reception of release/PO, follow up on order to mills,
maximum/minimum of inventories, on-time delivery supervision and follow up on past due invoices.
• First employee for the Serviacero Worthington joint venture
• I developed and managed the 2nd and 3rd most important accounts for the company 1,200 and 1,000
metric tons per month respectively.
• 8 new accounts in two years.
• Increased sales from 500 to 2,200 metric tons per month
• My first two years I managed more than 12 accounts having 2 roles at the same time: Inside Sales Rep
and Territory Manager.
• Accounts receivable below 6%
• 50 days of inventory levels.
• Forecast accuracy of 92%
April 2007- April 2008

Commercialization of Access Control, Time Attendance Control, Badging and CCTV products and services
throughout the region focused on industrial, corporate, residential and commercial customers. In addition,
planning and development of Strategies to increase opportunities of growth for better market positioning.
Constant monitoring and maintenance of current customers. Constant promotion of new products and
services in order to increase market share.
Achievements:
I managed to increase sales by 15%.
On time delivery days reduce by 7 days.