NXP Semiconductor is leading Power Amplifier supplier for telecom application with leading technology
as LDMOS Technology over past 20 years and going in to future with GaN Technology.
Responsibilities and achievements :
Within Ericsson account team I established good contact network with NXP internal teams and
Ericsson design/sourcing/supply teams showing perseverance during another year with COVID-19
limiting traditional ways of staying in contact with customers and limiting face to face meetings.
I drive the NTI/NPI activities to NXP favorably and influence Ericsson on:
Granada platform:
• mMIMO: Maui/Granda has been focused from China. Mainly Maui and Tahiti has been on
focus.
• mMIMO: Capri is the platform that ERS Kista is focusing on that we drive development with
IPS
Involved in Quality/failure incident. Working with quality team with customer team to analyze Ericsson
with their reported problems.
Great achievement within the Analog RF category, managed the pre-driver quality incident in a very
efficient and professionally saving key programs that will position NXP favorable at Ericsson.
In my role as part of Global account team I ́m responsible to deliver commercial and technical solution
for 5G 24 GHz solutions. Close collaboration with BL Radio Power to response
on RFI/RFQ.
Major DW in 2021-2022:
DW: Successful ramp and secure → 10M$ Q1-Q4 2021
DW: Stockholm Platform: MB B3 → 39M$ Q2 2022
DW: Stockholm Platform: LB B5/B12B13 → $7M Q4 2022
Romax Technology April 2019 – Dec 2020
Automotive Nordic Sales Manager Nordic
Romax Technology is leading CAE software supplier OEMs within Gearbox and Drivetrain
Romax opened a new role here in Nordic that put the responsibility of: New software sales, Renewal
manager in the UK.
Responsibilities and achievements :
During my time at Romax Technology, was responsible for new software sales, renewal, and service at
major and global accounts in the Nordic region, such as VolvoCars, VolvoGroup (Inc: VolvoTrucks,VolvoPenta, Volvo Equipment). I reported to the European Sales Manager in the UK
I also served suppliers to these OEM as GKN.. Played a crucial role in building on Romax's strong
position within Electromechanical simulation SW.
I primary focus was to strengthen relationships with existing accounts, such as Volvo Group,
VolvoCars, Scania, and suppliers to OEMs. I elevated relationship to director level at major accounts
and increased footprint outside our core user specially at Scania and TRATON Group.
My significant achievements for the company can be summarized:
In FY 2019-2020, built the sales pipe, increasing from 300K € early 2019 to around 1.3 M€ 2020
(MEDDIC qualified 50%). In FY 2020-2021, achieved 176% in Q1 and continued to build relationships
around Nordic with sales activities to increase and add new logos in other territories. Major close of
Global Contract with VolvoGroup of total value 400K€ including new SS sales and maintenance.

Romax Technology is leading CAE software supplier OEMs within Gearbox and Drivetrain
Romax opened a new role here in Nordic that put the responsibility of: New software sales, Renewal
and Service at Major and Global Accounts to me as local representant. Reporting to European Sales
manager in the UK.
Responsibilities and achievements :
During my time at Romax Technology, was responsible for new software sales, renewal, and service at
major and global accounts in the Nordic region, such as VolvoCars, VolvoGroup (Inc: VolvoTrucks,
VolvoPenta, Volvo Equipment). I reported to the European Sales Manager in the UK
I also served suppliers to these OEM as GKN.. Played a crucial role in building on Romax's strong
position within Electromechanical simulation SW.
I primary focus was to strengthen relationships with existing accounts, such as Volvo Group,
VolvoCars, Scania, and suppliers to OEMs. I elevated relationship to director level at major accounts
and increased footprint outside our core user specially at Scania and TRATON Group.
My significant achievements for the company can be summarized:
In FY 2019-2020, built the sales pipe, increasing from 300K € early 2019 to around 1.3 M€ 2020
(MEDDIC qualified 50%). In FY 2020-2021, achieved 176% in Q1 and continued to build relationships
around Nordic with sales activities to increase and add new logos in other territories. Major close of
Global Contract with VolvoGroup of total value 400K€ including new SS sales and maintenance.

Building up pipe for new business as ENEA Services in Nordic sold off back in 2008. It requires
lots of prospecting and hunting new business. Within sales of Services in the Nordic market:
Linux, OSE, Embedded software, C/C++, Real-time programming and system design in Telecom,
Air and defense, Medical. App development/UI design for iOS, Android, Web.
I’m interacting mainly with CXOs to articulate our solutions, tailoring our offering with specific
added value for specific client’s needs.
Responsibilities and achievements :
- Built up over 80 new clients/leads in the CRM system
- 20 Qualified OPPS
-2017: Closed: Major account deal of 1 M€/year to transfer cloud and digitalization team to
ENEA Romania.
- 2018: Closed Services deal with leader in Networks equipment for Safety critical applications,
400 K€
- 2018/2019: Cross selling within our Cloud & Digitalization client organization New SalesFY19
value of: 400 K€/Year
- 2018-2019 Increase Major account revenue from 1 M€ to 2M€ vs 2017 (growing
engineering team to around 15 and on new project)
- 2019: Expected continuation with Network equipment manufacturer client: New sales of: 250-
350 K€ for maintenance work of: their Linux based operative system

Covering strategic accounts and named accounts. Setting up account plans and finding new
logos. Working closely with Marketing team to plan marketing plans for specific accounts and
Nordic market. With successful result in generating new leads and new opportunities to
increase our food print in new accounts (industrial application) and departments within

Ericsson Key Account Manager at ANSYS Nordic, selling Multi-engineering Software
simulation tools to Ericsson. Together with our applications engineer for different domains
(EM LF&HF/Apache/ Mech/Fluid) and delivered number of trainings and workshops at
Ericsson. These generated new users and increased simulations tools usage. Coordination
activities at other Ericsson’s design centers (China/Canada/US).
Activities above generated NEW Sales of licenses at Ericsson WW and in Sweden, total

in multi engineering simulation software. We help the world’s most innovative companies deliver radically better products to their customers. By offering the best and
broadest portfolio of engineering simulation software, we help them solve the most complex design
challenges and engineer products limited only by imagination.
Responsibilities:
ANSYS, Strategic Account Manager, 2015-2016
Covering strategic accounts and named accounts. Setting up account plans and finding new
logos. Working closely with Marketing team to plan marketing plans for specific accounts and
Nordic market. With successful result in generating new leads and new opportunities to
increase our food print in new accounts (industrial application) and departments within
Strategic accounts in Nordic: GE, Danfoss, Wärtsilä, Atlas Copco, GN Resound, Electrolux.
ANSYS, Key Account Manager, Ericsson 2013-2014
Ericsson Key Account Manager at ANSYS Nordic, selling Multi-engineering Software
simulation tools to Ericsson. Together with our applications engineer for different domains
(EM LF&HF/Apache/ Mech/Fluid) and delivered number of trainings and workshops at
Ericsson. These generated new users and increased simulations tools usage. Coordination
activities at other Ericsson’s design centers (China/Canada/US).
Activities above generated NEW Sales of licenses at Ericsson WW and in Sweden, total
value of 800 K€.
ANSYS, Regional Sales Representative Nordic 2010 – 2012
Selling electronic simulation tools to Electronic market in Nordic. Manage the entire sales
process including lead generation and progression, prospect qualification, proof-of-concept
delivery, value justification, and closure.
Developing and executing strategic territory account plans. Worked closely with marketing team
developing and executing marketing plans in terms of Seminars, advertisement to increase
market awareness.
Planned larger customer events in Nordic positioning ANSYS simulations software. Planning with
marketing team to attend at larger exhibitions like S.E.E here in Nordic.
Achievements :
2011: Total business 112% President's Club, WW Dominator Nominee 2011
2012: Total business 108% Top performer EU Q4
2013: Total business 85 % Key Account Ericsson
2014: Total business: 101 % Key Account Ericsson
2015: Total business 103% Top performer EU: Q2 & Q4 ,
2016 Total business: 80 % Q1-Q3 2016

Selling electronic simulation tools to Electronic market in Nordic. Manage the entire sales
process including lead generation and progression, prospect qualification, proof-of-concept
delivery, value justification, and closure.
Developing and executing strategic territory account plans. Worked closely with marketing team
developing and executing marketing plans in terms of Seminars, advertisement to increase
market awareness.
Planned larger customer events in Nordic positioning ANSYS simulations software. Planning with
marketing team to attend at larger exhibitions like S.E.E here in Nordic.
Achievements :
2011: Total business 112% President's Club, WW Dominator Nominee 2011
2012: Total business 108% Top performer EU Q4
2013: Total business 85 % Key Account Ericsson
2014: Total business: 101 % Key Account Ericsson
2015: Total business 103% Top performer EU: Q2 & Q4 ,
2016 Total business: 80 % Q1-Q3 2016

Anritsu founded in 1895, today with 4000 employees worldwide. As a “Driving Force for the
Global Ubiquitous Network Society", Works closely with customers worldwide with test and
measurement solutions. Sales Volume 83M yen
Responsibilities & Achievements:
• Reporting to the Sales Manager in Sweden, responsible for sales of all Anritsu product
lines: NA, VNA, PM, SPA, SA, SG
• Meet with national accounts, end-users, to define new product requirements and work
with product development to document these requirements in product specifications.
• Analyze competitive product offerings in terms of features and benefits as well as price
points.
• Gave my inputs to product managers and marketing to produce effective area
development strategies and forecasts for propose products
• Conduct new product training for the distributors/and customers which lead to higher
awareness of Anritsu’s solutions.
• Exhibit products at trade shows and attend trade shows to review competitors’products.
• Work with the key accounts to jointly establish sales forecasts, conveyed these forecasts
to manufacturing.
• Selling test equipment to Network provider (TDC, TeliaSonera, Telenor) Network

Agilent “The world’s premier measurement company”, with 18 000
employees worldwide. Net revenue of $ 5.5 billion FY 08.
Responsibilities & Achievements:
Identify Ericsson’s needs and requirements for use of ADS Simulations SW.
- Increased training and consulting sales by 150% vs. previous year(2003)
- Increased year on year training sales, consultancy
- Training delivery across Europe
EG Components Sweden AB Technical Sales Engineer 2003 - 2004
EG components operate as Electronic component distributor in Nordic and Baltic. Sales office in
Shanghai and Hong Kong. 100 employees worldwide.
Responsibilities:
Support sales with technical support for Design/DW in Nordic (Norway, Finland, Baltic). Daily
contact with our production partners of displays in China, Taiwan and Japan.
Prepare technical documentation with customer for custom designed solutions.
Cadence Design System RFIC Technical Sales Engineer for Ericsson and

Responsibilities (EDA Software):
Make technical presentations and demonstrate Cadence tools and value proposition solutions to
Ericsson and Nokia. Part of technical support team to solve complex technical requests
throughout EMEA.
Work closely with customers to launch new products and technologies and evaluation of these
products. Together with Key Account Managers in Sweden/Finland plan sales strategy and roll
outs of new solution

Responsibilities: RFIC design and verification engineer. I was involved in two projects for Catena
doing RFIC receiver for FM radio applications.
Achievements:
- BiCMOS prescaler 2GHz (FM receiver) and layout (Cadence ADE, Layout Virtouso andextraction tools, Assura) & PSPICE.
- CMOS prescaler 1GHz (GSM receiver) and layout (Cadence design tools ADE, LayoutVirtouso and extraction tools used Assura 2.0)

Responsibilities:
As RF-board design engineer (Mobitex, GSM, HiPerLAN and WCDMA). I worked mainly with
receiver for TRX board development for 3G base stations. Develop and maintain the receiver
chain. Design-in of new components from antenna to till digital interface right after AD converter.
This project was a European based project which was running together with Ericsson in
Member of component purchasing department at Ericsson.
Master Thesis: 1998 June-December.
FRA Swedish Radio Defence Establishment 1998
• DSP project, The direction finding of incoming LF radio signals (Short wave) using Texas
Instruments DSP, C programming and Matlab Simulation.