Intelligent Memory is a Fabless Memory manufacturer with a focus on DRAM
Components, Modules and Embedded NAND Flash (eMMC SSD)
March 2022 to date
Direct and Channel Sales
Global Business Development – DRAM
Demand Creation focus
Go To Market Strategy

Alliance Memory is a fabless manufacturer of legacy and new technology
memory products (SRAM, DRAM, and NOR FLASH ICs)
Direct and Channel Sales in Northern and Southern Europe
Channel Strategy – Avnet, Future, Rutronik, WPG and Catalog / eCommerce
component distributors.
132% YoY Growth in 2021
Corporate Strategy Focus

Avnet Silica is a leading broadline distributor of Semiconductor products from
many of the world’s largest and niche Semiconductor Manufacturers.
Sales Mentor Programs
Corporate Selling
CRM Specification and Deployment (EMEA)
Vertical Market Sector Focus – Space
Business Development Lead – Memory Products
Business Development Lead – Xilinx Focus Customers

BOA Group is a manufacturer of Flexible / Expansion solutions to the
Automotive, Oil and Gas, HVAC, Nuclear marketplace.
Formation of the Regional Sales Structure across Northern Europe.
Full UK Profit and Loss.
Corporate rebranding within UK market.
UK business model change from Distributor to Manufacturers Sales Office and
from loss to sustainable profit.
Account Segmentation and Introduction of Field Applications Engineering
Sales Control Room Implementation.
Major Design Wins in Automotive customers.
Successful £5M+ contract negotiations.

Lonestar is a manufacturer of Exotic metal fasteners and Gaskets to the Oil
and Gas, HVAC, and nuclear marketplace.
Restructure of Pan-EMEA Sales and Marketing organisation, moving from Five
distinct businesses to One.
Rebranding
Global Account Structure and Coverage Model.
Sales Process Implementation
CRM Development and Implementation

Leading Global High Service Level Distributor, distributing over 550,000 products, including electronics, automation and control, test and measurement, electrical and mechanical components, to over one million customers via a multi-channel sales and marketing, eCommerce orientated business model.

Manage all aspects of EMEA sales channel including contract negotiation, sales and technical training, goal setting and business reviews.
Continuously engage with Manufacturers Representative, distribution top management and Sales/FAE teams to identify best practices and skills required to successfully promote the complete range of Tundra's products into targeted markets and applications.