Responsible for the high level global strategy of steel products of 8 facilities and cross-
functional project teams in 17 different countries
• A market analysis expert; analyze market with political, economic and industry-specific
data; draw long term plans for commercial team.
• Analyze market trends, competitor activities, and customer needs to identify new
opportunities.
• A communication expert; continuously on the field connecting with internal customers
and suppliers.
• Work closely with sales, product management and supply chain to have stake-holders
collaboration to implement the strategy and assist commercial teams to mitigate the risk
of volatile market conditions.
• Work as an entrepreneur within the company, take actions independently and create
small project groups for new business ideas.
• Reduce the cost %8 of the responsible annual budget. (>100 million USD).

Managed a steel sales business of 35 million EUR annually (18.000 MT of carbon andstainless steel product sales).
• Created a client portfolio including service centers, stockholders and end users. With this
strategy in every market condition, the sales numbers continued to grow.
• Developed and implemented strategic sales plans to expand market share and increase
customer base in Italy, Turkey and other European countries.
• By analyzing business trends & understanding customer needs; created new markets and
new clients to achieve the growth targets of the company.
• Conducted regular sales meetings and performance reviews to ensure all sales team is
aligned and on track.
• Built and maintain strong relationships with key clients and business partners to enhance
business opportunities resulting in around 15% increase in customer retention.
• Increased company profit 12%.

Led the global purchasing of steel raw materials for Holding's group companies operating
in different industries (construction, metal, packaging and trading)
• Built a new strategic purchasing process and led the system improvement for commodity
management
• Followed and stayed up-to-date with market trends; managed the risk mitigation to steer
the facilities and sales teams for having correct positions commercially.
• Worked closely with stakeholders from financial, logistics, legal and technical teams to
achieve tactical goals (cost stability, effective contract terms, financial targets).

Managed a steel commodity purchasing operation >120 million EUR (13% of totalpurchasing budget) of six different production plants of the second biggest home
appliance producer in Europe.
• Created a new supplier portfolio with alternative material availability, and alternative
logistic solutions to improve efficiency for a cost effective production.
• Developed new projects together with suppliers and stakeholders within the company to
define innovative solutions by forming interdepartmental relationships.
• Min %10 positive effect on commodity purchasing budget annually with the results of
value added projects, alternative resources and the right time negotiations.