Feb 2018 – Current
Head of sales, covering Malaysia and Brunei
• Responsible to growth the medical business, P&L, team development
• Revamped pricing strategy, implemented effective sales strategies, restructuring and trains a high-performance direct sales team to boost corporate image
• Sales channel partner management, business expansion with long term business strategy together with 6 authorised distributors and 2 agents.
Within 2 years :
Growth the business unit therapy group (Anaesthesia, Ventilation and Infant Warming business) by 5x
Growth the consumables and accessories business by 2x
Growth the Infrastructure business (Pendant & Light) by 1.4x
Overall business growth by 2.7x
Established project team for infrastructure business as sustainable model
Established product application team for clinical approach strategy
Within 5 years :
CAGR of 13.9% for overall business
Profitability/EBIT increased by 10%
Restructure the sales team into direct and indirect business model as business expansion strategy
Build local talents with split functional team leaders for expansion preparation
• Track record in sales management:
99% of 2018 business plan or 202% of growth vs prior year
103% of 2019 business plan
173% of 2020 business plan
183% of 2021 business plan
75% od 2022 business plan
Product Manager - Respiratory Care & Thermoregulation, ASEAN, Draeger
April 2017- Feb 2018
Product management & market development
• In-charge of Draeger Ventilation & Thermoregulation Portfolio across ASEAN region and to achieve the financial target.
• Being the product champion and drive the product development
• New product launch plan, product price positioning, create market strategy for individual country
• Lead the marketing event for congress, symposium and workshop
• Build the key opinion leaders for each product segment
• Highlight within 6 months:
Successfully launch the new Infant warmer and transport ventilator in Malaysia, Philippine & Vietnam
Successfully developed 1 new key opinion leader for neonatal ventilation segment

Business development, channel management, new market expansion
• In-charge of Puritan Bennett & Newport Ventilator, Nellcor monitor, BIS monitor, DAR & medical supplies.
• Responsible for 11 sales channel partners sales achievement, supply chain forecast to ensure smooth operation and maximize profitability.
• Support the channel partner for product training, tender/bidding strategy, technical specification ®ulatory requirement.
• Drive the marketing activities to build customer network, create leads, build product branding to achieve the financial target
• Highlight: Top performer for sales achievement 2016 Q4 and 2017 Q1.

Respiratory & Thermoregulation
Jan 2014 - Aug 2015
Clinical Application Specialist, Draeger
Respiratory
June 2012 – Jan 2014
Product Application support, customer training & education, market development
• Responsible for sales and application support, internal and external product training.
• Drive the sales & marketing activities to build customer network, create leads, build product branding to achieve the financial target
• Tender management and market strategy across Malaysia – tender specification preparation for both government and private market
• Customer marketing events – scientific congress, ventilator workshop, speaker tours, product demonstration and presentation
• Highlight: Top sales employee 2014

Intensive care nurse – adult general ICU

Intensive care nurse – adult general ICU