-Growing retail accounts including Argos, John Lewis, Currys, Costco, Very and B&Q
-Managing P&L for each customer
-Analysing stock, sales, promotions and marketing activities
-Driving cross category brands - audio, visual, smart home and charging
-Successfully gained incremental new listings in retail
-Collaborate closely with various departments to ensure an efficient process flow
-Successfully launch several new products with a strategic marketing plan

Commercial Brand Manager – Own Brand & Audio Feb ‘16 – Apr ‘22
· Responsible for owning six audio brands including JBL and Bang & Olufsen
· Successfully achieve several KPIs including profit, stock and commercial income
· Work with stakeholders from third party brands to increase the brand success across multiple channels
· Launch new products successfully
· Negotiate pricing and contract terms with suppliers, customers and distributors
· Grow brands YoY and seek new sales channels to gain incremental sales
· Manage stock and sales forecasting by analysing various data sources
· Provide brand and product training to sales teams and customers
· Run quarterly reviews to review the business and plan
· Work closely with various internal stakeholders to manage the success of the brand – product development, marketing, sales and purchasing
· Manage all stages of the product life cycle, from idea all the way to testing, launch and exit where necessary
· Strong relationships with global distributors of the own brand products which helped me understand global markets
· Present brand plans, performance and outlooks to directors
· Set pricing across multiple currencies based on manufacturing costs, freight and marketing accruals

Export Manager, Exertis UK Ltd (previously Computers Unlimited): Nov ‘14 – Feb ‘16
· Manage over 30 international distributors
· Review stock and sales data to ensure sell through
· Implement promotions
· Set pricing across various currencies, monitoring the impact of exchange rates
· Search for new distributors in countries where the brands have no coverage
· Keep in regular contact with the distributors and run business reviews quarterly

· Build relationships with customers
· Cold call new customers to grow customer base
· Search for new potential customers
· Run demonstrations and product training for software products on offer

· Raise brand awareness through various methods of marketing activity
· Cold-calling potential customers
· Build relationships with senior executives
· Plan and manage monthly events with key customers