DIGITAL & EPR COMMUNICATION STRATEGY AND CAMPAIGN 品牌战略策划
- Define and Implement Strategies of Digital Marketing, Social Media (Paid & Organic), EPR and Owned Online Channels.
- Plan, Execute and Own Social Campaigns,Digital Marketing Initiatives,PR Event to Generate Brand Awareness.
- Traffic and Consumer Engagement.
- Tracking Digital Marketing and Campaign Performance.
SOCIAL MEDIA PLATFORMS OPERATION & CONTENT DEVELOPMENT 品牌新媒体平台及内容运营
- Responsible for Maintaining Brand Official Social Media Platforms (Weibo, Wechat & Wechat Channel, Red,Douyi, Etc.)
- Managing On-Going Social Media Calendar.
- Creation of New China-Specific Social Content and Adaptation of Relevant Global Content for Official Social Platforms.
- Boost Brand Awareness via Social Media Matrix.
CELEBRITY & INFLUENCER COLLABORATION 明星及意见领袖(博主达人)合作
- Establish and Maintain Close Relationships with Qualified Celebrity and KOLs.
- Manage and Create Content with Paid / Free-Seeding Celebrity, Influencers and KOCs.
MARKET & CONSUMER INSIGHT AND BRAND DEVELOPMENT 市场及消费者洞察
- Collect, Analyse and Translates Market Trend, Competitors and The Consumers’ Behavior Into Meaningful Insights to Formulate the Overall Social Media and EPR Strategy as well as Boost Brand Social Performance.
- Grow and Plan New Digital Platforms, Co-Branding, Influence Media and 3rd party to seek for new opportunity and
- Contribute Continued Growth for the Brand.
SOCIAL RETAINER:
- CLUB MONACO, EVE LOM, Estee Lauder Group, OBAGI, ZARA, OYSHO, PARK HYATT
IMC CAMPAIGN:
- Gucci Timepieces & Jewelry - Green House IMC Campaign ( POP UP, KOLs, Social Media )
- LA MER - GDLM NIGHT BALM LAUNCH IMC Campaign ( Celebrity and Influencer, PR, Social )
- Pt / Tiffany & CO Perfume - 520 Social Campaign
- Tiffany & CO Perfume - Spring Animation Social Campaign
- LaneCrawford - CNY Social Campaign
- EFFECTIM - Brand Spokesman @Kun Announcement Campaign
- OBAGI - Brand Spokesman

1.年度 Brand Communication Plan
2.客户日常公关事务处理(web & print clipping ; weekly & monthly report ; 产品媒介借拍; retainer plan ; 微博&微信运营 ; )
3.媒体预览,媒体推介,产品及开业等活动及社会化媒介方案 提案、策划及执行(雅诗兰黛; ASOS; Clinique; Fancl; 保时捷; 玛莎拉蒂;奢嘉;太平鸟;兰桂坊; 艾格)
4.社会化媒介策划&开发
4.平面、网络媒介,KOL 各社会化媒介关系维护
5.公关活动相关素材设计&制作

1.配合制定及实施品牌推广、形象宣传的年度企划方案、执行及后期效果评估及跟踪;
2.分析竞争对手推广手段及营销方案,并提出针对性的建议及创意方案;
3.公司网站及微信建设及运营;
4.与公司其他部门及广告、公关公司配合协作,完成传播活动及日常推广工作;
5.公司简介,大客户推广宣传册,礼品、礼品盒、手拎袋、折扣券、活动海报,ppt、折页 设计及制作;
6.大客户日常关系维护;
7.经销商营销模式建设&维护;
8.产品画册拍摄&制作;