Planned and executed announcement, pre-order and launch campaigns for the OnePlus 10T 5G and OnePlus 11 on Amazon.com, exceeding previous flagship phone 1st month sales performance by XX% and XXX% in a challenging environment for smartphone sales.
Executed multimedia promotional schedule for Android Days and Fall Prime Day deal events.
Analyze financial performance and create business case reporting to enable senior leaders to make decisions on new opportunities, production, and supply chain initiatives.
Conduct A/B testing (OnePlus Nord N200 conversion increased 0.X% from key A+ Content addition)
Conduct weekly meetings with Amazon’s Wireless Vendor Management, ISM and CSM counterparts.
Accurately identified and worked with Amazon team to correct back-end Amazon financial issues impacting orders, advertising and promotional funding.
Manage ~$XXK Amazon Ads account for 20+ SKU’s with Amazon Ads team, decreased ACOS ~3% through granular Sponsored Display ASIN targeting, lowering sponsored search branded bids and consolidating category keyword campaigns. Onboarded and manage Amazon advertising agency.
Built internal database of Amazon competitor ASINs +1000 by bulk scraping catalog data and search term reports.
Serve as primary consultant to internal teams on streamlining Amazon Vendor practices and Amazon media creation SOP/Requirements.
Integrated customer support team into Amazon Q&A, addressing detail page gaps in customer experience.
Recovered 100% of outstanding shortage claims totalling $925K following lengthy escalation and investigation

Manage XX million Seller Central account with 200+ SKUs and 3 direct reports (Inventory, PPC manager, Virtual Assistant)
Plan P&L and Amazon Ads budget
Collaborate with Geo and Channel expansion teams on launching in the EU, CA and Walmart.com
Created training material on Amazon growth tactic and Google Sheets database tool adopted company wide that significantly reduced friction in conducting P&L analysis.
Consistently exceeds Asset net revenue forecasts by at least 40%
Created and launched Razor’s 1st company wide survey modeled after Amazon’s connections program. Insights were used to close gaps in functional team SOPs.
Coordinating media assets/creation, inventory and listing optimization to launch 15 new products on Amazon.
Analyze Amazon Seller Central data to produce weekly and monthly reports on state of the business. Created semi-automated reporting process.

Managed 10 Amazon Vendor/Seller clients totalling $350K in agency retainer and commission fees. Collaborated with graphic design, offshore contractors and ad management team to drive growth and strategic direction for accounts.
In first full quarter in role (Q3 2021), grew one Amazon vendor’s quarterly YoY sales by 85.84% and halted another vendor’s quarterly -81.7% YoY growth decline bringing it to -4.28% YoY.
Created SOP training material for scalable account management solutions adopted company wide. Automated previously manual reporting workflow to external accounts reducing weekly churn from 2 hours to 30 minutes.
Delivered in-depth metrics, analysis and recommendations to brands on their logistics, sales, advertising, catalog and platform performance for vendors and sellers on Amazon.
Negotiated ~10% cost reduction with Amazon Vendor Manager in Home Category for 2022 in exchange for greater Amazon allocation.
Identified and fixed double billing Amazon accrual for vendor, saving 3% of Amazon revenue in damage accruals.
Devised growth strategy for and onboarded $5 Billion+ Security brand to Amazon Seller Central.

Demonstrated optimal abilities in managing and overseeing a portfolio of medical and lab distributors and manufacturers totaling XX Million.
Successfully managed and grew a 100K+ SKU distributor catalog in both sales and SKU count
Proactively coordinated with Amazon’s only Restricted Medical device facility with a focus on inbounding $10M+ of capital medical equipment during a time of serious supply chain disruption.
Led a team of 35 in training and troubleshooting for Amazon's "Born to Run" program.
Streamlined the approval process for new vendors, fast-tracking 18 vendors to "Born to Run." Process later adopted by 3 other GLs.
Successfully negotiated a buy of 100MM+ units of vinyl gloves within cost range, when gloves were in short supply stateside, during the peak of the Covid-19 supply chain constraints.
Displayed expert skills in hacking together rapid onboarding and delivery solutions for complex capital medical equipment, shortening a month-long process into days.
Recognized with achieving $1M+ in savings from cost negotiations and catalog analysis.
Held a key role in handling $7M+ in PPE and Durable Medical Equipment (DME) during peak Covid supply constraints.

Demonstrated exceptional skills in managing the Professional Dental category for the Professional Healthcare Business with a focus towards lead generation, growing B2C and B2B vendors sales revenue, onboarding 10000+ SKU’s, and training over 35 personnel on the Amazon-wide program “SIOC”.

Successfully managed, led, and oversaw a multi-million-dollar dental category, resulting in achieving over 100% YoY growth in 2019 (2018 was 67% YoY) via convincing key vendors to increase advertising spend and drive traffic to higher ASP multipack ASINs.

Proactively developed strategy and documentation for the hard launch of “Ships in Own Container” program in BISS, exceeding team savings goal by 37.5% with savings of X million

Ran and automated (previously manual) weekly BISS business reviews, leading to improvements continuing to be in place today, as well as migrated a cross-functional team to a new WBR platform focused on better facilitating real time collaboration and commentary.

Proactively handles 300+ customer service requests, leading to a 4-star average rating on Amazon.
Demonstrated optimal skills in negotiating with multiple vendors, resulting in a 35% reduction in cost to purchase over 2 years.
Successfully Crowdfunded $30K to produce smartwatch watch bands.
Effectively created and executed a multi-channel content-based advertising campaign on social media, PPC platforms and PR, with 2.5X ROI on ad spend and 20+ articles covering Ottm, ahead of crowdfunding campaign launch.

Held a key role in raising $25K in funding from local angel investors.
Credited with bringing 4 products to market, 2 of which were ranked highly on Producthunt (Bestie & Night Owl).
Displayed broad abilities in running a multi-channel marketing campaign to launch “Bestie” which generated 3,500 active users at time of launch.

Demonstrated exceptional abilities in developing, fostering, and maintaining optimal partnerships with hiring managers throughout 24 local tech companies with a focus towards marketing Santa Cruz jobs.
Recognized with successfully producing and coordinating all aspects of a movie theater marketing campaign shown on 30+ screens in Santa Cruz County.
Credited with expert-level skills in developing and launching the Santa Cruz Works website showcasing 25 of the non-profits members, leading to being recognized as the frontpage story of the Santa Cruz Sentinel.